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The Naming Rights Thread

'O Zio

Well-Known Member
Dec 27, 2014
7,405
13,785
HP announced Monday apparantly.


(From a good sauce):eek:

Interesting. I would imagine that makes us the first team to have a stadium named after a brand of sauce...I guess it depends whether you count Heinz Field or not.
 

Fowl!

Active Member
Oct 17, 2017
224
255
We’d all be happy with Hewlett Packard I should think?

I don’t really care about the money, but they are a good fit given all the current and historic corporate ties.

It gives them a bit of an edgy vibe to re-import back to the US (London, high tech funky stadia, NFL).

Very smart. Hoping it’s not a Bank.
 

coys200

Well-Known Member
May 22, 2017
8,436
17,403
We’d all be happy with Hewlett Packard I should think?

I don’t really care about the money, but they are a good fit given all the current and historic corporate ties.

It gives them a bit of an edgy vibe to re-import back to the US (London, high tech funky stadia, NFL).

Very smart. Hoping it’s not a Bank.

As long as it’s not something really stupid like “wonga stadium” it really makes very little difference. There’s no real difference between fed ex hsbc hp etc. Everyone will still call it WHL anyway.
 

SpunkyBackpack

Well-Known Member
Dec 8, 2005
7,831
9,372
If it was the 'AIA Stadium' and we had big red letters plastered all over it for 20 years the meltdown on here would make me laugh so much my lungs would pop out.
 

Phischy

The Spursy One
Feb 29, 2004
1,000
1,152
HP already have a strong association with the stadium, as they are the technology partner, announced a few months back (I'm sure many remember, it's just not been mentioned here), you'd think, in hindsight, that they may have had the edge in that decision if they were keen on the sponsorship, given the potential conflict of interest if we'd chosen someone else. Lens a small bit of extra credence to the rumour.
 

Armstrong_11

Spurs makes me happy, you... not so much :)
Aug 3, 2011
8,572
19,112
Hopefully we got our £20M per year. HP's purse strings are slightly tighter then some other organisations we were linked with. I will juz be happy it isn't some Middle East company.... Like Qatar Airways or something... Smells too much like arse to me.
 

Mattspur

ENIC IN
Jan 7, 2004
4,885
7,257
Reading through the THST minutes from 20 Feb 2018 point 3.19 says that the club will refer to the stadium as Tottenham Hotspur Stadium until a naming partner for the stadium could be found. So I guess, for now at least, that's the name of our new stadium.

Also, seen a few mentions of a 20-year deal over the last few pages. I hope that it's a 5 to 10 year deal max. Preferably 5 years. Can you imagine how much sponsorship deals will move on in 20 years time? We'd be completely left behind. Got to keep up revenue growth and not tie ourselves into something which will give us short-term gain and long-term pain.
 
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Saoirse

Well-Known Member
Aug 20, 2013
6,143
15,550
Reading through the THST minutes from 20 Feb 2018 point 3.19 says that the club will refer to the stadium as Tottenham Hotspur Stadium until a naming partner for the stadium could be found. So I guess, for now at least, that's the name of our new stadium.

Also, seen a few mentions of a 20-year deal over the last few pages. I hope that it's a 5 to 10 year deal max. Preferably 5 years. Can you imagine how much sponsorship deals will move on in 20 years time? We'd be completely left behind. Got to keep up revenue growth and not tie ourselves into something which will give us short-term gain and long-term pain.
I think we'd need a name like that anyway because unless the sponsor happens to also be a UEFA partner, we can't use a sponsored name in European competition. For instance, in the Europa League Arsenal play at "Arsenal Stadium", not the Emirates.

I also think a 20-year deal can make sense just because re-naming a stadium is never as valuable as naming a new one - see the disastrous attempts to rename St James' Park for an example. Fans and media will often just keep using the old name. Ideally you want a long-term deal, but at a variable rate e.g. increases in the sum due based on the level of commercial exposure delivered - essentially bonuses for securing Champions League football, more NFL matches, or better viewing figures.
 

Roynie

Well-Known Member
Oct 2, 2007
3,116
3,882
I think we'd need a name like that anyway because unless the sponsor happens to also be a UEFA partner, we can't use a sponsored name in European competition. For instance, in the Europa League Arsenal play at "Arsenal Stadium", not the Emirates.

I also think a 20-year deal can make sense just because re-naming a stadium is never as valuable as naming a new one - see the disastrous attempts to rename St James' Park for an example. Fans and media will often just keep using the old name. Ideally you want a long-term deal, but at a variable rate e.g. increases in the sum due based on the level of commercial exposure delivered - essentially bonuses for securing Champions League football, more NFL matches, or better viewing figures.

I think a longer term sponsorship deal would keep the banks happy, at least until any loans have been paid off. Until the Development project has been completed, including the homes and hotel etc. no-one will know how much will be left to be paid off the loans. So longer term sponsorship should keep them happy!
 

coyspurs18

Mistakes were made
Jul 4, 2013
2,598
7,075
Reading through the THST minutes from 20 Feb 2018 point 3.19 says that the club will refer to the stadium as Tottenham Hotspur Stadium until a naming partner for the stadium could be found. So I guess, for now at least, that's the name of our new stadium.

Also, seen a few mentions of a 20-year deal over the last few pages. I hope that it's a 5 to 10 year deal max. Preferably 5 years. Can you imagine how much sponsorship deals will move on in 20 years time? We'd be completely left behind. Got to keep up revenue growth and not tie ourselves into something which will give us short-term gain and long-term pain.

If there is one area where I completely trust Levy it is here. I don't think he would allow a deal that would be to our detriment, he is too shrewd of a business man.
 

Led's Zeppelin

Can't Re Member
May 28, 2013
7,333
20,178
Very Old News alert:

As I understand it, White Hart Lane was never the official name for the old stadium, which was originally known as either the Spurs Ground or before that sometimes the High Round Ground. For some reason that no one now remembers for certain, WHL caught on. The very old club literature that I have from the late 50s (yes, before my time!) refers to it as the Spurs' Ground.

Not that it matters, but it demonstrates that people will eventually call it what they want to, although I suppose we're maybe more influenced by the media than people might have been way back.

I think our generation will continue to call it The Lane. I can't think what naming-rights name would be sound so good to us that we'd start using that instead.
 

coffers

Active Member
Dec 29, 2012
44
224
Morning.. pinch of salt time.. I work in travel and was just speaking to our Qatar account rep..was joking about naming rights and she smiled and said wait for an announcement on the 7th March at a big travel event in Berlin..could be just a wind up but thought worth sharing as known her for years and never normally one to wind me up.
 

L-man

Misplaced pass from Dier
Dec 31, 2008
9,979
51,364
So was all the HP stuff a load of bollocks?
Don’t think it was taken in the way it was intended

Originated from Bazza on SSC who meant HP sauce implying he had itk that the roof lift was gunna happen on Monday
 
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