- Aug 14, 2012
- 1,769
- 7,136
All marketing, all for 'likes', not a hint of humanity or actual concern behind it.
We have become a bitter, untrusting world.
We've become a world where appearing to be good is more important than actually being good. And appearing to be good is a lot easier.
Maybe but seems to me the fan who received this letter posted it on social media himself, not at the club's bequest.
So how do yo think this came about? The CEO sits around trawling through twitter looking for sad fans to write letters to? The social media person burst through the door of the CEO saying 'we need to write a letter to this fan who's in a rough patch!'?
The media guy saw something, thought 'we can get clicks out of this', drafted a letter, the CEO shrugged and signed it and they all crossed their fingers that the guy posts it (why wouldn't he, he's a fan and he got a nice letter) and then people on social media share it with meaningless captions like 'this is class' and 'what football is all about' which makes them feel all warm and fuzzy without doing anything. Everyone undeservedly slaps themselves on the back and we all move on to the next thing.
Or he was just looking to see what the clubs fans were saying and thought this guy seems sad maybe i can cheer him up. You know it is not london Barnsley is a fairly small town where people still give a shit about each other.
Do they keep a list of all of the fans for him to check or does he just run a search for 'Barnsley' through twitter and check back through everyone's profile?
If it makes the guy happier does it really matter what the clubs motivation for doing it is?