- Aug 9, 2017
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One thing I did get from @Allygold - I hope Nike is not the primary sponsor. I had no idea you Brits could not pronounce it correctly - that might kill the brand.
Well, no, actually it rhymes with "spiky". Nike chairman Philip Knight has confirmed the correct way to pronounce the brand's name, after two men sent him a letter asking him to circle either "Ni-ke" or "Ni-key" and answer what they called "one of life's big unanswered questions