New Stadium Details And Discussions
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Phischy
The Spursy One
- Feb 29, 2004
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Levy has already discussed the likelihood of cornerstone sponsorship arrangements. This is public domain info. We’ll probably not know the exact figure of any particular deal.
What are your qualifications in this area? My firm owns stadium naming rights (much smaller scale obvs)
whitesocks
The past means nothing. This is a message for life
- Jan 16, 2014
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I imagine Joe Lewis indirectly is the guarantor for the loans. For all the talk of delays, not once has a bank queried the situation. They know their money is safe.
Sure, the plan is the
As has been pointed out, hosting nfl games is a privilege - cities do it to promote themselves and attract investment. There is no direct profit in it. The world series barely breaks even though the games sell out at high seat prices. We stand to get a facility fee for the games, but we may have already got all that up front. Tickets sales will go to the franchise/nfl. By the time we pay the cost of moving our pitch and restitching/painting the turf, and then doing the opposite, I seriously doubt there is much operational profit to be made.
That leaves naming rights - and we seemingly are moving ahead with the nfl fixtures with none, which is odd. Perhaps we have to wait for a franchise for this to be valuable, but this is by no means certain to happen as Levy said himself. I tend to agree with you that big sponsor news would have leaked by now.
For me, what makes the nfl tie-in valuable is the investment Boris made to the area and help with planning. All the land Enic have accumulated over the years will be sold at great profit. Would Boris have made the same commitments without the nfl? I think not.
Anyway, just my little thoughts on it...
davidmatzdorf
Front Page Gadfly
- Jun 7, 2004
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At the risk of flogging a semi-moribund horse, ENIC will not own a stadium at all. THFC will own a stadium. ENIC will continue to own shares in THFC. It's not the same thing. Not just "technically", it isn't the same thing at all, in any way.
ENIC do not have any direct interest in THFC assets. They can't get their hands on THFC assets unless (for instance) THFC were to default on secured debts to ENIC and ENIC were to foreclose on the security, which might or might not include the stadium. But there aren't any such secured loans, not that are publicly known.
The way Lewis will be "handsomely compensated" for the risks that he hasn't actually taken on is that, if the stadium succeeds in raising THFC's profile, on-field success and profitability, the value of THFC shares will go up. But that's all. Repeat: ENIC do not own any of THFC's assets, including the new stadium. They are separate entities and the fact that ENIC owns nearly all the shares in THFC does not change that.
HobbitSpur
The Voice of Reason
- Jun 28, 2013
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I wouldn't like to see a deal over a 20 year period. In 20 years 20m would not even get you a Jordan Henderson on loan for half a season
spud
Well-Known Member
- Sep 2, 2003
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Not really. Next year's fixtures are already known, they're simply announcing the dates. It's by no means a big deal for anybody - with the possible exceptions of Spurs and the teams involved - and it will get little or no air time in north America.
If there is no naming rights deal by the time the fixtures are played, then that would be odd.
L.A. Yiddo
Not in L.A.
- Apr 12, 2007
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First compression ring section over the south stand going in.
LexingtonSpurs
Well-Known Member
- Aug 27, 2013
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The fact that it has no basis in reality? It sounds like you don't really understand the NFL business model.
I showed you numerous examples of stadiums that use corporate branding that is in direct competition with Official NFL sponsors. The NFL does not care. The stadium naming rights are not relevant to the NFL - unless the branding becomes socially unacceptable - i.e. the He-Man Woman Hater's Club Stadium, would not be acceptable;
NFL is renting the stadium. They have paid a small bit to help defray the costs of the artificial pitch, and the larger dressing rooms designed specifically for use by NFL teams. They understand how stadium naming rights work. When Spurs line up the Sponsorship, the NFL will have no problems treating this stadium just as it treats all of its venues.
This is an excerpt from Forbes:
The NFL has a significant revenue sharing scheme, where almost all national-level revenue - broadcast, and official NFL partners, et al are shared evenly among the teams. Where teams differentiate themselves is on the local marketing - stadium, and other. The Cowboys are the best at it.
This is from the NY Times: Teams are looking hard for sponsors to offset costs. The Colts stadium, for example, cost $719 million. All but $100 million of that was financed by food, beverage and other taxes from the Indianapolis area. And the $100 million paid by the Colts has already been covered by just the contract with Lucas Oil, which paid $121 million over 20 years to have the stadium named Lucas Oil Stadium. Teams are also eager to increase revenue through sponsorships because they are required to share some of their other revenue with other teams.
absolute bobbins
Am Yisrael Chai
- Feb 12, 2013
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Trying to explain this to
Still, I commend your effort sir
arunspurs
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- Aug 31, 2012
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There was a study done sometime back by a Spurs blogger, that NFL or club football stadium across the world announces their naming rights around 10 to 12 months from opening day on average. This to give them enough time to prep the stadium with signage or boards and everything related to the sponsor.
arunspurs
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I think the announcement from NFL UK would just be around schedule announcement. If they announce dates & new WHL as venue, then this is the most official news on stadium, that build is very much on track and everything's perfect.
I really doubt NFL would announce our naming rights partner. We will milk the announcement giving few days promo from our official twitter account. I really cant see a naming rights announcement atleast for now. Having said that, I am sure its not far off either
I really doubt NFL would announce our naming rights partner. We will milk the announcement giving few days promo from our official twitter account. I really cant see a naming rights announcement atleast for now. Having said that, I am sure its not far off either
Lilbaz
Just call me Baz
- Apr 1, 2005
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Announces or agrees a deal? I can see them agreeing a deal 12 months before. If it is announces then we are already behind that curve.
ERO
The artist f.k.a Steffen Freund - Mentalist ****
- Jun 8, 2003
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He will be 48, so you just might...
Is naming rights really that big a deal if it’s £20m. Ok that’s a nice few extra quid but in the grand scheme it’s pretty minor. Winning the juve game alone will be worth £10-15m. For the naming rights to be inline with TV money transfers wages it should surely be way more than £20m.
tiger666
Large Member
- Jan 4, 2005
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£20m? You're joking surely?
Hengy1
Well-Known Member
- Aug 7, 2014
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think he means £20m a year. Over a ten year deal that’s a big portion of the stadium payed off
tiger666
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I was wondering ..
arunspurs
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It is not minor at all. We could have a slump for 5 years getting nowhere near EL or CL. Even if such a situation happens we will get the same 20m a year. Ofcourse, finer performance oriented clauses will be in contract. But largely we will get constant revenue stream for 10 or 20+ years.
To put this into perspective, Allianz namight rights deal for new Juve stadium is just 3m a year. Naming rights of 15m or 20m may look smaller now, but atleast 10 years back, they were the lifeblood of Emirates, literally saved them when crazy TV money wasnt around. Remember, global economy already had a major crisis since then. Today we have this TV buble. TV money may still expand in years to come, but if we are not prepared when it goes bust, these kind of revenue streams will save us.
arunspurs
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I have already quoted this in this thread some months back....will say it again...
I am totally expecting cornerstone partnership model for stadium. In 2008, when the global financial crisis happened, sponsors got scared to invest heavily for years in naming rights. So, new NFL stadiums came up with a 'cornershtone partnership model'.
Basically what this means, instead of 1 sponsor, there will be 4 to 5 partners who would be given zones/corners/spaces in stadium where they can exhibit & market their products. And there will be one main 'parner' who will have the stadium naming rights. This reduces their risk. And also enables stadium to change their partners when a deal is done and replace easily with another.
Example NFL Metlife Stadium.
Cornerstone partners - Pepsi, SAP-EMC, Budlite, Verizon,. All four signed 20-year contracts valued at $8 million annually. Metlife is the primary sponsor, who is pumping 18m a year. These 'partners' are allotted huge space, ranging from 40,000 to 50,000 sq feet across multiple levels, including real estate outside the facility.
Pepsi corner in Metlife
Total revenue for metlife is around 45m a year...This stadium is shared between 2 teams, so probably deal values are a bit skewed.
But in essence, IMO, we will go for this model.
Two reasons :
i) We are not the most successful club right now. Its all potetnial with us. So, makes sense for a brand to not be the lone
sponsor. It minimises risks for them
ii) Since 2016, every club announcement till date on sponsors, we are not at all using the word sponsor. Instead for example when AIA announced its deal extension till 2022 in May 2017.
http://www.tottenhamhotspur.com/new...xtend-official-partnership-until-2022-250517/
Number of times word sponsor used - 0
Number of times word partner used - 12
If Daniel Levy can do something similar to Metlife, it will be a game changer of immense proportions. We will skyrocket in global football branding.
I am totally expecting cornerstone partnership model for stadium. In 2008, when the global financial crisis happened, sponsors got scared to invest heavily for years in naming rights. So, new NFL stadiums came up with a 'cornershtone partnership model'.
Basically what this means, instead of 1 sponsor, there will be 4 to 5 partners who would be given zones/corners/spaces in stadium where they can exhibit & market their products. And there will be one main 'parner' who will have the stadium naming rights. This reduces their risk. And also enables stadium to change their partners when a deal is done and replace easily with another.
Example NFL Metlife Stadium.
Cornerstone partners - Pepsi, SAP-EMC, Budlite, Verizon,. All four signed 20-year contracts valued at $8 million annually. Metlife is the primary sponsor, who is pumping 18m a year. These 'partners' are allotted huge space, ranging from 40,000 to 50,000 sq feet across multiple levels, including real estate outside the facility.
Pepsi corner in Metlife
Total revenue for metlife is around 45m a year...This stadium is shared between 2 teams, so probably deal values are a bit skewed.
But in essence, IMO, we will go for this model.
Two reasons :
i) We are not the most successful club right now. Its all potetnial with us. So, makes sense for a brand to not be the lone
sponsor. It minimises risks for them
ii) Since 2016, every club announcement till date on sponsors, we are not at all using the word sponsor. Instead for example when AIA announced its deal extension till 2022 in May 2017.
http://www.tottenhamhotspur.com/new...xtend-official-partnership-until-2022-250517/
Number of times word sponsor used - 0
Number of times word partner used - 12
If Daniel Levy can do something similar to Metlife, it will be a game changer of immense proportions. We will skyrocket in global football branding.
