What's new

New Stadium Details And Discussions

L.A. Yiddo

Not in L.A.
Apr 12, 2007
5,639
8,051
Think the NFL commercial implications are only just dawning on me today after reading various articles. NFL is watched by 250m a week in the states and worldwide. Say half of those watch a MOTD type program. That’s possibly 125m that now know Tottenham Hotspur exist that had no idea before. If we can actually deliver some success on the pitch in the 5-10 years I firmly believe we can become one of the best supported teams in the states. The commercial spin offs from this must be huge. Quite confident our revenue in next 5-10 years will take us to 4th biggest possible 3rd depending on what goes on at Chelsea. Whatever you feel about Levy in regard to transfers he has pulled off an absolute master stroke with the NFL.

We already are one of the best supported clubs over here. As far as I know we have more supporters club in the US than any other PL club :)
 

arunspurs

Well-Known Member
Aug 31, 2012
8,807
35,543
Think the NFL commercial implications are only just dawning on me today after reading various articles. NFL is watched by 250m a week in the states and worldwide. Say half of those watch a MOTD type program. That’s possibly 125m that now know Tottenham Hotspur exist that had no idea before. If we can actually deliver some success on the pitch in the 5-10 years I firmly believe we can become one of the best supported teams in the states. The commercial spin offs from this must be huge. Quite confident our revenue in next 5-10 years will take us to 4th biggest possible 3rd depending on what goes on at Chelsea. Whatever you feel about Levy in regard to transfers he has pulled off an absolute master stroke with the NFL.

This is where Levy wants to play his trump card - his wish to host a NFL game and a football as a double header on same day. Sliding pitch allows that. That would be a great coup for him.

There will come a time when football goes direct from producer to consumer through likes of Amazon or Netflix or Youtube, instead of Sky or BT. When that happens, these kind of double header could bring in millions.

Accommodating NFL is a huge gamble, as it alone has increased stadium cost by 150m. If he can get the execution, Levy will make a killing in revenues. Eventually Joe Lewis will sell this to a US buyer and get close to 2billion.

Another big gamble that is suggested is, if we are successful hosting these NFL games from logistics perspective and NFL clubs fancy us , we could potentially bid for a new NFL club in London in long term. Licensing to get into NFL franchise cost around 800m to 1 billion. If Joe or his mates do that investment, club revenue will rocket even further as we will potentially even more than paltry 2 games a year. This 1 billion licensing fee may look huge, but if you look at the revenue figures of NFL franchise, you will see the reason. On average a franchise gets 400m in revenue and Dallas Cowboys in 2016 got 840m in one year.

But there is a looooong way to go before NFL teams are convinced of our stadium that its a viable option to be part of regular NFL. For now, its a high risk strategy but could potentially pay huge divedends
 

LexingtonSpurs

Well-Known Member
Aug 27, 2013
13,456
39,042
Think the NFL commercial implications are only just dawning on me today after reading various articles. NFL is watched by 250m a week in the states and worldwide. Say half of those watch a MOTD type program. That’s possibly 125m that now know Tottenham Hotspur exist that had no idea before. If we can actually deliver some success on the pitch in the 5-10 years I firmly believe we can become one of the best supported teams in the states. The commercial spin offs from this must be huge. Quite confident our revenue in next 5-10 years will take us to 4th biggest possible 3rd depending on what goes on at Chelsea. Whatever you feel about Levy in regard to transfers he has pulled off an absolute master stroke with the NFL.
I would give you an "optimistic" rating, but that would be too generous.

There is not a lot of crossover between an American watching NFL games, and seeing a stadium in London, and thinking, "I will now follow English Football. And, though I have never heard of them before, I will choose Spurs to support, and go out and spend money buying Spurs gear."

Quite simply, the stadium is not going to make Spurs more popular in the States. Its not going to turn American Football fans into football supporters.

As "soccer" becomes more popular, and as Spurs - or more particularly Spurs players - become more significant - Spurs will pick up more followers. Just anecdotally, this is already happening. High visibility players like Kane and Dele create interest. If England have a good summer, then I can see another surge in Spurs' popularity - assuming Kane does well. The one American player who can move the needle is Pulisic - and already rumours of Man United and Liverpool are heating up.

The value of the NFL, is not what it can do directly for Spurs, but rather what it can do indirectly - help pay off the stadium without using Spurs operating income. As I stated above, it creates greater visibility for the stadium sponsors - both in broadcast appearance, and simply in drawing 61,000 people into the stadium two more times per year. And, the rent provides a reliable revenue stream, with the ability to grow. The more non-Spurs events at the Stadium, the more that money can be used to pay down the stadium, instead of Spurs match-day revenue - which means, higher wages, and transfer budgets.
 

LexingtonSpurs

Well-Known Member
Aug 27, 2013
13,456
39,042
But there is a looooong way to go before NFL teams are convinced of our stadium that its a viable option to be part of regular NFL. For now, its a high risk strategy but could potentially pay huge divedends
Teams are not the roadblock to a London team - players are the roadblock. They do not want to be forced to live in England, and the travel issues for a London-based team would be problematic. The NFL can not put a team in London while the player union objects.

And, the more likely path to a team in London is to move an existing franchise - rather than have to bring on two new NFL teams to accommodate expansion (can't expand by just 1 team to keep schedules even).
 

tony0379

The bald midget has to go!
May 17, 2004
15,802
41,060
This is where Levy wants to play his trump card - his wish to host a NFL game and a football as a double header on same day. Sliding pitch allows that. That would be a great coup for him.

There will come a time when football goes direct from producer to consumer through likes of Amazon or Netflix or Youtube, instead of Sky or BT. When that happens, these kind of double header could bring in millions.

Accommodating NFL is a huge gamble, as it alone has increased stadium cost by 150m. If he can get the execution, Levy will make a killing in revenues. Eventually Joe Lewis will sell this to a US buyer and get close to 2billion.

Another big gamble that is suggested is, if we are successful hosting these NFL games from logistics perspective and NFL clubs fancy us , we could potentially bid for a new NFL club in London in long term. Licensing to get into NFL franchise cost around 800m to 1 billion. If Joe or his mates do that investment, club revenue will rocket even further as we will potentially even more than paltry 2 games a year. This 1 billion licensing fee may look huge, but if you look at the revenue figures of NFL franchise, you will see the reason. On average a franchise gets 400m in revenue and Dallas Cowboys in 2016 got 840m in one year.

But there is a looooong way to go before NFL teams are convinced of our stadium that its a viable option to be part of regular NFL. For now, its a high risk strategy but could potentially pay huge divedends
With all that sponsorship, tv Money and licensing. We’d become the biggest club in the world
 

arunspurs

Well-Known Member
Aug 31, 2012
8,807
35,543
Teams are not the roadblock to a London team - players are the roadblock. They do not want to be forced to live in England, and the travel issues for a London-based team would be problematic. The NFL can not put a team in London while the player union objects.

And, the more likely path to a team in London is to move an existing franchise - rather than have to bring on two new NFL teams to accommodate expansion (can't expand by just 1 team to keep schedules even).

Agreed. But in case of a team moving across, fans would be the stumbling block. I mean how will Seattle fans feel, if Seattle seahawks move permanently to London ?...
 

coys200

Well-Known Member
May 22, 2017
8,436
17,403
I would give you an "optimistic" rating, but that would be too generous.

There is not a lot of crossover between an American watching NFL games, and seeing a stadium in London, and thinking, "I will now follow English Football. And, though I have never heard of them before, I will choose Spurs to support, and go out and spend money buying Spurs gear."

Quite simply, the stadium is not going to make Spurs more popular in the States. Its not going to turn American Football fans into football supporters.

As "soccer" becomes more popular, and as Spurs - or more particularly Spurs players - become more significant - Spurs will pick up more followers. Just anecdotally, this is already happening. High visibility players like Kane and Dele create interest. If England have a good summer, then I can see another surge in Spurs' popularity - assuming Kane does well. The one American player who can move the needle is Pulisic - and already rumours of Man United and Liverpool are heating up.

The value of the NFL, is not what it can do directly for Spurs, but rather what it can do indirectly - help pay off the stadium without using Spurs operating income. As I stated above, it creates greater visibility for the stadium sponsors - both in broadcast appearance, and simply in drawing 61,000 people into the stadium two more times per year. And, the rent provides a reliable revenue stream, with the ability to grow. The more non-Spurs events at the Stadium, the more that money can be used to pay down the stadium, instead of Spurs match-day revenue - which means, higher wages, and transfer budgets.

Not sure I’d really agree Lexington. The first NFL game I watched was the packers. Thought who are this crazy team that wear cheese hats. That’s cool I’ll support them and have done ever since. Sometimes it just a sub conscious thing. Some kid may watch the Seattle game and think hey wow this stadium in London is cool. Tottenham gonna be my team. It can be as simple as that. Weirdly as well I was speaking with an American friend and he said our name gives us a big advantage because it’s unique and memorable. He said lots of his friends support us because they think Hotspur is a cool name lol.
 

LexingtonSpurs

Well-Known Member
Aug 27, 2013
13,456
39,042
Agreed. But in case of a team moving across, fans would be the stumbling block. I mean how will Seattle fans feel, if Seattle seahawks move permanently to London ?...
The same as St. Louis fans felt when the Rams moved to LA (Or how the original Rams fans felt, when the team moved to St. Louis) Or, how the Cleveland fans felt when the team moved to Baltimore. Or how the Oakland fans felt before the team moved to LA, before moving back to Oakland, before moving to Las Vegas. Or, how the San Diego fans felt about the team moving to LA. Or how the Houston fans felt about their team moving to Nashville...and so on, and so on....
 

coys200

Well-Known Member
May 22, 2017
8,436
17,403
I really don’t see the double header thing as viable purely on a logistical basis. Having 61k spurs fans leaving as 61k NFL fans are arriving how on earth would that work.
 

LexingtonSpurs

Well-Known Member
Aug 27, 2013
13,456
39,042
Not sure I’d really agree Lexington. The first NFL game I watched was the packers. Thought who are this crazy team that wear cheese hats. That’s cool I’ll support them and have done ever since. Sometimes it just a sub conscious thing. Some kid may watch the Seattle game and think hey wow this stadium in London is cool. Tottenham gonna be my team. It can be as simple as that. Weirdly as well I was speaking with an American friend and he said our name gives us a big advantage because it’s unique and memorable. He said lots of his friends support us because they think Hotspur is a cool name lol.
Perhaps you underestimate Americans - most who want to like soccer, know about all the PL teams already. And, while Spurs might pick up a random supporter from seeing the stadium - things like the US pre-season tours are far more beneficial...the stadium is simply not creating fans from thin air. Sorry.
 

arunspurs

Well-Known Member
Aug 31, 2012
8,807
35,543
I really don’t see the double header thing as viable purely on a logistical basis. Having 61k spurs fans leaving as 61k NFL fans are arriving how on earth would that work.

I would assume the ticket sale will be done as a combo pack. IMO, this could happen for a cup game
 

LexingtonSpurs

Well-Known Member
Aug 27, 2013
13,456
39,042
I believe the ticket sale will be done as a combo pack. IMO, this could happen for a cup game
I don't think so - NFL regularly sells out the Wembley games, so they don't need gimmicks to sell tickets - and they will have control over all NFL game ticket revenue.

I imagine this would simply be a publicity stunt, where Spurs, the NFL, and the stadium are in the news a lot leading up to the event. And, I think it won't happen until the area around the stadium is developed a bit more - so that 120,000+ people can spend their money in between events...
 

arunspurs

Well-Known Member
Aug 31, 2012
8,807
35,543
I don't think so - NFL regularly sells out the Wembley games, so they don't need gimmicks to sell tickets - and they will have control over all NFL game ticket revenue.

I imagine this would simply be a publicity stunt, where Spurs, the NFL, and the stadium are in the news a lot leading up to the event. And, I think it won't happen until the area around the stadium is developed a bit more - so that 120,000+ people can spend their money in between events...
I am not sure how or when it will happen but what I know is it will happen, because Levy repeatedly talks about it
 

Streetspur77

Happy Clapper
Jul 20, 2017
2,792
9,404
Whether people look back and say Levy didn't put enough on the table for Damaio in 2012 or what no one will ever be able to argue with his legacy, this is pretty much all him and his vision

#BSoDL4lyfe
 

Wellspurs

Well-Known Member
Mar 9, 2006
6,379
7,734
Not sure I’d really agree Lexington. The first NFL game I watched was the packers. Thought who are this crazy team that wear cheese hats. That’s cool I’ll support them and have done ever since. Sometimes it just a sub conscious thing. Some kid may watch the Seattle game and think hey wow this stadium in London is cool. Tottenham gonna be my team. It can be as simple as that. Weirdly as well I was speaking with an American friend and he said our name gives us a big advantage because it’s unique and memorable. He said lots of his friends support us because they think Hotspur is a cool name lol.

That's exactly what happened to @yankspurs !
 

L.A. Yiddo

Not in L.A.
Apr 12, 2007
5,639
8,051
Are there any other single tiers in Europe or Just Dortmund ?

Don't you remember the Russians going, ahem, 'walkabout' here v England during the Euros? ;)

stade-velodrome-sud.jpg


Marseille's Stad Velodrome
 

Lilbaz

Just call me Baz
Apr 1, 2005
41,363
74,893
Kahn has got better things to worry about. Did you see how hard it was to get Boris down there when the locals burned the area down? The little prick was in the Bahamas or something and refused to return until the tabloids forced him. They don’t give a shit, it’s for local councils and MPs to look after local issues. The Mayor has sod all power anyway aside from having a bit of PR when it comes to rolling out some bike crap for tourists; we got permission to build from the Secretary of State who was Eric Pickles at the time after Lammy stood up in the commons and asked him a direct question.

If people remember i also sent eric an email at the time. It might have been strongly worded and mentioned buscuits but i am sure that is why permission was granted.

Anyone doubts this search the thread for my posts regarding eric pickles. The timing was uncanny.
 
Top