New Stadium Details And Discussions

spids · Feb 13, 2018

Chris Flynn said:
People complain about Levy being all business but when our current starting front 4 could easily clear half a billion quid and he's not contemplating it, even though that's most of the stadium paid for and we would still be fine and not have the debt so could plough more into the team moving forwards tells me he's as much a fan as a business man

Levy is 100% a business man. He knows that if we are not challenging for the top 4 we will not fill the stadium and match day revenue, as well as the CL and TV revenues, would massively drop. Players are assets that depreciate in value. If Kane, Dele, Eriksen etc. get to 18 months of their contracts and won't renew he would sell them before blinking (and quite right too). Thts is why it is important to maintain momentum, reward players with new contracts at the right times (between now and the new stadium unveiling would be good!), and sell those who are not in for the long haul (like Walker, and maybe like Rose and Toby).

danielneeds · Feb 13, 2018

mpickard2087 said:
A shorter naming rights agreement is probably more sensible than some 20 year agreement. That way can factor in events such as the club (hopefully) continuing on an upward trajectory on and off the pitch and things might change with the NFL profile and any possible team established over here.

I don't think it matters if the principal name of the stadium changes every x amount of years, as for me, and I'm assuming everyone else, it will still be The Lane.

Isn't Levy also trying to follow the American model and getting a load of smaller sponsors as well to maximise revenues? So like each stand, the tunnel club, sky lounges, fanzone etc etc. will all probably get slapped with a logo and more money in the coffers.

I think that is all true, but a long term deal of 300m plus would enable us to at least give guarantees on those bridging bank loans, and not be at the mercy of the their financial restrictions.

LexingtonSpurs · Feb 13, 2018

mpickard2087 said:
I don't think it matters if the principal name of the stadium changes every x amount of years, as for me, and I'm assuming everyone else, it will still be The Lane.

And therein lies the problem for Levy - convincing a sponsor that it won't be "The Lane"

Nobody wants to wants to pay out 20M year only for people to ignore the name...

Donki · Feb 13, 2018

LexingtonSpurs said:
And therein lies the problem for Levy - convincing a sponsor that it won't be "The Lane"

Nobody wants to wants to pay out 20M year only for people to ignore the name...

I don't think it matters, the sponsors will get the coverage on every live game and highlights show world wide plus any entertainment event we host. Do you think the majority of fans care about shirt sponsors, or even know about AIA. All a sponsor wants is media exposure, being the second biggest stadium in the capital, they will get it in bucket loads with us.

BujuBanton · Feb 13, 2018

Wonder if the club will shift the cameras about now, roof aside, the large scale infrastructure work is completed.

Wonder how the worlds longest bar is coming on. This is important to know

Lilbaz · Feb 13, 2018

Donki said:
I don't think it matters, the sponsors will get the coverage on every live game and highlights show world wide plus any entertainment event we host. Do you think the majority of fans care about shirt sponsors, or even know about AIA. All a sponsor wants is media exposure, being the second biggest stadium in the capital, they will get it in bucket loads with us.

Yep even if we as fans call it the lane everyone of us will be aware of the sponsors name.
I still remember holsten etc... being our sponsors.

Donki · Feb 13, 2018

Lilbaz said:
Yep even if we as fans call it the lane everyone of us will be aware of the sponsors name.
I still remember holsten etc... being our sponsors.

Probably the only Spurs related advertising that worked on me, actually think il get some tonight for the match.

mpickard2087 · Feb 13, 2018

danielneeds said:
I think that is all true, but a long term deal of 300m plus would enable us to at least give guarantees on those bridging bank loans, and not be at the mercy of the their financial restrictions.

I'd be very surprised if someone offers up a 300m package, though Levy might work his magic who knows. But yes, if they were to then great..... Though I still think the flexibility is better.

LexingtonSpurs said:
And therein lies the problem for Levy - convincing a sponsor that it won't be "The Lane"

Nobody wants to wants to pay out 20M year only for people to ignore the name...

Basically, what @Donki said. All official channels and the media will use the sponsors name and that's what they want. The fans will do what they see fit..... I fully expect the first song at the new place to be a half hour rendition of "we are Tottenham, from The Lane".

LexingtonSpurs · Feb 13, 2018

Donki said:
I don't think it matters, the sponsors will get the coverage on every live game and highlights show world wide plus any entertainment event we host. Do you think the majority of fans care about shirt sponsors, or even know about AIA. All a sponsor wants is media exposure, being the second biggest stadium in the capital, they will get it in bucket loads with us.

When you are paying upwards of £20M/year - word of mouth is very important. The reach of fans talking about the stadium exceeds that of a mention in an article. You want your brand to be top-of-mind whenever the stadium is mentioned.

When you buy that sponsorship - you are buying an image. You want everyone associating your product/company with Spurs/NFL. You want people talking about going to XYZ stadium - not talking about going to New White Hart Lane.

But, thats also why you don't want a short-term deal if you are a sponsor or Spurs. Following White Hart Lane is difficult enough - if you are a sponsor, you don't want to be paying to re-brand the stadium every 5 years. And, importantly, you won't pay top-money to then have to turn around a re-educate the consumers about the new stadium name.

LexingtonSpurs · Feb 13, 2018

And - just as a reminder about where revenue is going:
https://twitter.com/AP_Sports/status/963486359322288128

TV rights not going up

Hengy1 · Feb 13, 2018

LexingtonSpurs said:
And - just as a reminder about where revenue is going:
https://twitter.com/AP_Sports/status/963486359322288128

TV rights not going up

Still 2 packages up for sale though.

LexingtonSpurs · Feb 13, 2018

Hengy1 said:
Still 2 packages up for sale though.

In the 2016-2019 cycle, Sky and BT are paying 5.14 billion pounds ($7 billion) for the rights to show 168 of the 380 annual matches between them.

This time 200 matches were available, and the league has so far raised 4.464 billion pounds ($6.2 billion) for the next three years.

While Sky has bought 128 games so far, BT has 32 matches on Saturday lunchtimes.

The unsold games are the two new packages that allow a broadcaster to show every game on four match nights.

The domestic TV rights have definitely flattened. The remaining packages are not going to change that. The bigger question will be when the international rights are sold - Asia and the US in particular. I think, in general, sports viewing is down around the world - albeit live sporting events remain the most sought after programming.

Donki · Feb 13, 2018

LexingtonSpurs said:
When you are paying upwards of £20M/year - word of mouth is very important. The reach of fans talking about the stadium exceeds that of a mention in an article. You want your brand to be top-of-mind whenever the stadium is mentioned.

When you buy that sponsorship - you are buying an image. You want everyone associating your product/company with Spurs/NFL. You want people talking about going to XYZ stadium - not talking about going to New White Hart Lane.

But, thats also why you don't want a short-term deal if you are a sponsor or Spurs. Following White Hart Lane is difficult enough - if you are a sponsor, you don't want to be paying to re-brand the stadium every 5 years. And, importantly, you won't pay top-money to then have to turn around a re-educate the consumers about the new stadium name.

I don't agree sorry, Do you really think Arsenal fans talking about going to the Emirates is going to make more fans fly their airline? It's not the way sponsorship works, it's broadcasting exposure any potential stadium sponsor wants.

An example if, and it wouldn't happen, United sold the rights to old Trafford do you think any sponsor would care that 99% of the United fan base would still call it Old Trafford.

whitesocks · Feb 13, 2018

danielneeds said:
I think that is all true, but a long term deal of 300m plus would enable us to at least give guarantees on those bridging bank loans, and not be at the mercy of the their financial restrictions.

The financials of the stadium are a mystery - only last week it was reported it was going to cost £850m - now supposedly 1bn.
We are meant to have a loan facility of £400m, but somehow have only used some of that so far.
Maybe Levy is not paying out for anything until it is all up and working.

Where the other £450+m is coming from is anyone's guess, and like arsenal's deal, I think the sponsor is going to have to come up with the cash upfront. So a £400m naming rights deal would pretty much fill the gap. Without that deal we may have to sell Sissoko.

LexingtonSpurs · Feb 13, 2018

Donki said:
An example if, and it wouldn't happen, United sold the rights to old Trafford do you think any sponsor would care that 99% of the United fan base would still call it Old Trafford.

I think thats one reason why they have not sold the naming rights. And why Real Madrid are having trouble, and why Barça would have trouble. When stadiums have established names - it is harder to sell the naming rights at a value that works for both the team and the sponsor.

Its a simple financial decision for a sponsor - if they spend £X Million per year, they want to see £X+ Million in new revenue. The value is tied not to how often the the name appears in print or mentioned on TV - but how also often the name is repeated by word of mouth - which outsizes the reach of traditional media - both in numbers, but more significantly in the quality of the mention.

To get the top amounts, sponsors want that name mentioned every time someone talks about the stadium. If most people will refer to the stadium as New White Hart Lane (or Old Trafford, or Camp Nou, or Bernabeu) then sponsors will pay less - because they are getting significantly less exposure.

Dinghy · Feb 13, 2018

whitesocks said:
The financials of the stadium are a mystery - only last week it was reported it was going to cost £850m - now supposedly 1bn.
We are meant to have a loan facility of £400m, but somehow have only used some of that so far.
Maybe Levy is not paying out for anything until it is all up and working.

Where the other £450+m is coming from is anyone's guess, and like arsenal's deal, I think the sponsor is going to have to come up with the cash upfront. So a £400m naming rights deal would pretty much fill the gap. Without that deal we may have to sell Sissoko.

Don't forget that a lot of that cost was for land purchase. This has been done over the last 10-15 years and already been paid and accounted for.

Donki · Feb 13, 2018

LexingtonSpurs said:
I think thats one reason why they have not sold the naming rights. And why Real Madrid are having trouble, and why Barça would have trouble. When stadiums have established names - it is harder to sell the naming rights at a value that works for both the team and the sponsor.

Its a simple financial decision for a sponsor - if they spend £X Million per year, they want to see £X+ Million in new revenue. The value is tied not to how often the the name appears in print or mentioned on TV - but how also often the name is repeated by word of mouth - which outsizes the reach of traditional media - both in numbers, but more significantly in the quality of the mention.

To get the top amounts, sponsors want that name mentioned every time someone talks about the stadium. If most people will refer to the stadium as New White Hart Lane (or Old Trafford, or Camp Nou, or Bernabeu) then sponsors will pay less - because they are getting significantly less exposure.

United would never sell the naming rights to OT, EVER. Only if they rebuilt would it be viable. The brand itself is massive, is there any stories or evidence that Madrid or Barca are trying to sell their naming rights?

LexingtonSpurs · Feb 13, 2018

Donki said:
United would never sell the naming rights to OT, EVER. Only if they rebuilt would it be viable. The brand itself is massive, is there any stories or evidence that Madrid or Barca are trying to sell their naming rights?

Have you met the Glazers?

Report: Real Madrid's Stadium Naming Rights Deal Falls Through

Barça rivals Rams with $30M asking price for naming rights

Donki · Feb 13, 2018

LexingtonSpurs said:
Have you met the Glazers?

Report: Real Madrid's Stadium Naming Rights Deal Falls Through

Barça rivals Rams with $30M asking price for naming rights

http://www.telegraph.co.uk/sport/fo...e-out-selling-Old-Trafford-naming-rights.html

I think Woodward has said this a few times. Il have a look over those.

Hoops · Feb 13, 2018

LexingtonSpurs said:
In the 2016-2019 cycle, Sky and BT are paying 5.14 billion pounds ($7 billion) for the rights to show 168 of the 380 annual matches between them.

This time 200 matches were available, and the league has so far raised 4.464 billion pounds ($6.2 billion) for the next three years.

While Sky has bought 128 games so far, BT has 32 matches on Saturday lunchtimes.

The unsold games are the two new packages that allow a broadcaster to show every game on four match nights.

The domestic TV rights have definitely flattened. The remaining packages are not going to change that. The bigger question will be when the international rights are sold - Asia and the US in particular. I think, in general, sports viewing is down around the world - albeit live sporting events remain the most sought after programming.

It cant keep going up. Even if it stays flat, its still a shit load of money and makes us by far the richest league.

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