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£15m-a-year sponsorship

chrissivad

Staff
May 20, 2005
51,646
58,072
Tottenham in talks over new £15m-a-year sponsorship deal with South African bank Investec
Spurs reaping rewards of Champions League run

23 Mar 2011 12:15:00

Tottenham are in talks with South African bank Investec over a £15 million-a-year shirt sponsorship deal from the start of the 2012-13 season, Goal.com UK can reveal.

Investec is just seven months in to its existing deal to sponsor Spurs in the three cup competitions – the Champions League, the FA Cup and the League Cup – and is delighted with the exposure it has received thanks to the club's success in Europe this season.

The two parties have held initial talks over extending the agreement, worth around £5m plus bonuses over its two-year term, and Goal.com UK understands Investec would also be interested in taking up the club's Premier League shirt deal.

In the second part of an innovative sponsorship arrangement, Tottenham carry the name of software infrastructure company Autonomy on their shirts in the Premier League. The two-year deal worth £20m also expires at the end of next season and the partnership can be extended for a further three years by mutual agreement.

Investec would need to offer at least £15m-a-year plus success-related bonuses to take over sole sponsorship of the Londoners' shirts. Executives at the South African bank believe the deal could provide further value for money after watching Tottenham reach the quarter-finals of the Champions League, where they face a high profile showdown against Real Madrid.

“Investec is really pleased with the cup shirt sponsorship and would certainly like to extend the deal,” a Tottenham source told Goal.com UK. “It has also become clear that sponsorship of the Premier League shirt could also be an option after next season.”

Tottenham are keen to capitalise on their Champions League success this season and want to tie up commercial deals early after they were nearly forced to start this season without a shirt sponsor.

Spurs currently sit fifth in the Premier League and the club know that failure to finish in the top four this season could have an impact on their chances of signing major commercial deals.

“It's not imperative to qualify for the Champions League but it obviously is a big factor for potential partners,” the source added. “The cup shirt sponsorship was almost solely dictated by our place in the Champions League.”

Chairman Daniel Levy recently tied up a five-year deal with American sportswear firm Under Armour worth £10m-a-season from the start of the 2012-13 campaign, when they will replace current kit provider Puma.

Tottenham believe long-term commercial deals will provide manager Harry Redknapp with funds to spend in the transfer market and also provide guaranteed income as the club seek to find a stadium solution.

Since missing out on the Olympic Stadium, Levy has been working on finding ways to make the £450m redevelopment of White Hart Lane financially viable and has also been looking for other potential sites in the club's home borough of Haringey.

http://www.goal.com/en-gb/news/2896...lks-over-new-15m-a-year-sponsorship-deal-with
 

Dougal

Staff
Jun 4, 2004
60,369
130,264
Money rolling in from all angles! Shirt deals, champions league, not having to pay Defoe his goal bonus that often...
 

Misfit

President of The Niles Crane Fanclub
May 7, 2006
21,232
34,829
Think any sponsors will wait until the final standings are in. No CL and they can shave a couple/few of million off those figures. It would a spastic bit of business to do otherwise from their POV.
 

HotTotty

Well-Known Member
Mar 17, 2004
2,598
87
Yeah, we never spend any money.
What I was thinking :roll:

Investec looks cool on the shirt, hope they get the prem deal as well.
Autonomy with that dot of red and shit font sucks.

Investecca Stadium :)
 
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