Spurs broker historic stadium deal
Big-bucks sponsorship heralds new golden age
by Juan Sebastian Gaucho
Hot on the heels of Arsenal’s £100m deal with Emirates — which will see the Gunners' new home named the "Flying Muslim Stadium" — London neighbours Tottenham Hotspur have concluded a similar agreement with a rival airline.
The agreement will see the new Spurs ground entitled "easyjet Lane" and includes a range of enhancements to the club’s profile in line with the two organisations' cultures.
“Just as Emirates will be boosted as a brand by the link with Arsenal so our sponsor will achieve a similar lift by their link to a team with a history such as ours,” spouted Spurs chairman Daniel Levy. In return for the naming of the stadium for 20 years and other tie-ins, the club will get “at least several hundred quid” and a “two free tickets to Estonia each year — providing the flights have not sold out with full-fare fare passengers, of course”.
Although some details of the deal remain to be hammered out, highlights include:
http://www.therockalltimes.co.uk/200...dium-deal.html
:rofl:
Big-bucks sponsorship heralds new golden age
by Juan Sebastian Gaucho
Hot on the heels of Arsenal’s £100m deal with Emirates — which will see the Gunners' new home named the "Flying Muslim Stadium" — London neighbours Tottenham Hotspur have concluded a similar agreement with a rival airline.
The agreement will see the new Spurs ground entitled "easyjet Lane" and includes a range of enhancements to the club’s profile in line with the two organisations' cultures.
“Just as Emirates will be boosted as a brand by the link with Arsenal so our sponsor will achieve a similar lift by their link to a team with a history such as ours,” spouted Spurs chairman Daniel Levy. In return for the naming of the stadium for 20 years and other tie-ins, the club will get “at least several hundred quid” and a “two free tickets to Estonia each year — providing the flights have not sold out with full-fare fare passengers, of course”.
Although some details of the deal remain to be hammered out, highlights include:
- The new Tottenham kit to be all orange with players' names all in lower case.
- Fans to fight for best seats in an unholy pre-match free-for-all.
- Restrictions on the amount and weight of food to be brought into the ground will restrict each spectator to one quarter-pounder burger.
- Teams will run out at the ground to strains of the inflight infomercial muzak.
- For every minute fans stay in the ground after a game has finished they will be charged an extra 50 pence.
- Spectators will have to tidy up the area around their seat before they leave, or incur cleaning charges.
http://www.therockalltimes.co.uk/200...dium-deal.html
:rofl: