I think very much that they do in fact understand the difference between those two years you quoted, but are too stupid to comprehend how the club (and i mean the whole club) are changing the narrative that you do not have to spend big to be successful. Now how one judges that "success" depends on the media's narrative, and most of the driven media nowdays are ex players coming from clubs that have spent by the hundreds of millions to win. That is the crux of the matter. If half of those prejudice journalists had read Poch's book (and i finished it last night) then they would understand that all that glitters does not have to cost the price of gold, and that hard work and dedication can produce success. I think that Poch has produced seventeen Internationals since he joined Southampton, and for the money spent to acquire each one of those players you may have got a whole Pogba for. That is what the press cannot understand, refuse to and are looking quite stupid beyond reproach for not even attempting to do so.