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New Stadium Details And Discussions

LexingtonSpurs

Well-Known Member
Aug 27, 2013
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39,042
I kinda get where you're coming from, but the same is true of football. No one cares about the stadium, yet naming rights for stadiums are a thing. It's like saying no one cares about or takes notice of the sponsor on the front of the shirt.

Except they do. Maybe not in an explicit way, but subliminally the reinforcement of seeing a brand over and over, or hearing the name repeated puts the brand in the forefront of a viewers mind.

If no one cared about the stadiums why would all the NFL stadiums have naming rights deals? Why would it be going that way here? You think companies are just trying to get rid of some spare cash?

For two reasons - every time the stadium is mentioned - the naming rights partner is mentioned. In print, at the stadium, and on TV. That is simply advertising.

Second, brands want to incorporate their advertising with popular sports teams - winners by association.


But - the average NFL fan is not a football fan - kind of the opposite. He is not going to go out and buy Spurs' gear because his team played at the stadium.

the value to Spurs/ENIC - rent, and property development around the stadium - and it should help with naming rights. All of these things provide a return on investment for ENIC and help pay down the stadium debt.
 

LexingtonSpurs

Well-Known Member
Aug 27, 2013
13,456
39,042
Not sure if you’re joking or not. Anyway it’s a ridiculous point. It’s like saying every football game I watch I take no notice where it’s being played.
Let me ask you this - a few years back, Spurs played at CenturyLink Field - did you become a Seahawk supporter?

A couple of years ago, Spurs played in Nissan Stadium - did you become a Tennessee Titan supporter?
 

worcestersauce

"I'm no optimist I'm just a prisoner of hope
Jan 23, 2006
26,891
45,040
My understanding is that the stadium isn't owned by ENIC it is owned by Tottenham Hotspur and any revenue made by the stadium from NFL or anything else goes to Tottenham Hotspur.
I know ENIC owns Tottenham Hotspur and is entitled to it's dividends but any deals and contract would be directly with the club, there seems to be a few people who have the impression Tottenham Hotspur play in ENIC's stadium.
 

coys200

Well-Known Member
May 22, 2017
8,436
17,403
Let me ask you this - a few years back, Spurs played at CenturyLink Field - did you become a Seahawk supporter?

A couple of years ago, Spurs played in Nissan Stadium - did you become a Tennessee Titan supporter?

It’s all brand awareness. The first NFL game I ever saw was the Packers and I’ve supported them ever since. There’s a whole new generation of kids growing up in the states that are now aware of “soccer”. If some 8 year old saw his NFL team play in the Tottenham Hotspur stadium every week would he be more likely to form some allegiance with us as his PL team, probably. All you can say is, if we hosted a NFL franchise a lot more Americans would know about us than otherwise would. And I guess it would massively tie in with the hotel as well. As I was struggling to see the viability of a 5 star hotel in Tottenham.
 

davidmatzdorf

Front Page Gadfly
Jun 7, 2004
18,106
45,030
Sure - the NFL may rent the stadium - but there is no indication that ENIC are going to buy an NFL franchise.

And just adding another tenant to the stadium will not deliver a lot of money to ENIC, and there is no indication that ENIC would even invest whatever money they get back into Spurs.
Nobody pays attention to the stadium when NFL teams play.

And, by the time the NFL puts a franchise in London - there will be a sponsor for the stadium, and Spurs would rarely be mentioned in any broadcast.

NFL deal will help pay off the stadium, so it has value. But, its not the kind of value that would change our transfer strategy.

It probably has more value to ENIC though the hotel its building, and in other local property development.
For two reasons - every time the stadium is mentioned - the naming rights partner is mentioned. In print, at the stadium, and on TV. That is simply advertising.

Second, brands want to incorporate their advertising with popular sports teams - winners by association.


But - the average NFL fan is not a football fan - kind of the opposite. He is not going to go out and buy Spurs' gear because his team played at the stadium.

the value to Spurs/ENIC - rent, and property development around the stadium - and it should help with naming rights. All of these things provide a return on investment for ENIC and help pay down the stadium debt.

I took the trouble to quote all these posts and then found that @LexingtonSpurs has already made my point , but I'll reinforce it. ENIC does not own the stadium. THFC, or rather its development company, owns the stadium. Once the stadium is completed, I would expect the ownership to be transferred to an asset-holding-and-management vehicle called something like "THFC (Freehold) Ltd".

So all of the revenue from renting out the stadium to an NFL team - which would be substantial, especially if it is a franchise based here - will go directly to Spurs.

The only way that ENIC benefits from THFC's business activities is that, where they are successful, those activities grow the asset-value of the club. ENIC is a long-term investment vehicle whose business model is to buy underperforming assets and make them more valuable, then eventually sell them. They do not take revenue out of their companies and I don't know if they even take dividends.
 

Lilbaz

Just call me Baz
Apr 1, 2005
41,363
74,893
Comes as no surprise...can't imagine a load of old FA gammons would happily vote to sell the national stadium to a foreign bloke called Khan.

Are you for real? Old white etonians have been selling off this countries assets for decades. The only colour they see is green.
 

SugarRay

Well-Known Member
Jul 6, 2011
7,984
11,110
Will it be a case of an existing franchise moving over here or a new one ( or I read the other day, possibly two ) being formed over here?

If it’s the latter, I don’t see why ENIC or Tavistock, wouldn’t be interested in getting involved somehow.
 

robertgoulet

SC Resident Crooner Extraordinaire
Jul 23, 2013
3,610
12,552
Will it be a case of an existing franchise moving over here or a new one ( or I read the other day, possibly two ) being formed over here?

If it’s the latter, I don’t see why ENIC or Tavistock, wouldn’t be interested in getting involved somehow.

Khan says he's not angling for a move but I think he's full of it.

That said, I believe they're more interested in expansion rather than moving a team.
 

LexingtonSpurs

Well-Known Member
Aug 27, 2013
13,456
39,042
So all of the revenue from renting out the stadium to an NFL team - which would be substantial, especially if it is a franchise based here - will go directly to Spurs.
That is not entirely true. It is true in a technical sense - based on corporate structure. But in a real sense - ENIC own THFC for one reason - an investment. They want an ROI on that investment. When THFC undertake to build a stadium, and surrounding development, they do so only with the approval of ENIC. And ENIC only grants that approval after determining that the project will create a positive ROI.

ENIC did not sign off on the stadium because they thought it would create more revenue for the Football Operations. ENIC is in the business of making money - Joe and Daniel have proven quite adept at that over the years. I don't know what Joe's estate planning looks like, but given his age, I'd say its very likely they sell Spurs long before the stadium is paid off - and until that time, the money earned from the stadium project, and surrounding development, will be used to pay off the debt/investment into that development. So, while that money may technically flow through THFC - most of it will not be used to fund the football operations. Levy has effectively said as much when he talks about the stadium not impacting transfer business - most people interpret that as the expenses will not curtail transfers, but the inverse is also true - the additional revenue will not boost the transfer budget - until that debt is paid down.
 

LexingtonSpurs

Well-Known Member
Aug 27, 2013
13,456
39,042
If some 8 year old saw his NFL team play in the Tottenham Hotspur stadium every week
The only 8-yo that would consider a London team to be "his" team - would be an 8-yo living in London...

If a team like Jacksonville re-locates to London - then the 8-yo in Jacksonville will "hate" London for stealing his team...
 

Lilbaz

Just call me Baz
Apr 1, 2005
41,363
74,893
So why did Khan back out then?

Because he thought he wouldn't get enough votes. But that has nothing to do with his race or surname. This country has sold to the chinese, the saudis, the indians, every race imaginable. Airports, telecoms, nuclear energy, trains basically everything. The british empire was founded on trade of buying and selling goods. If you think this is about race you are mistaken.
 

Lilbaz

Just call me Baz
Apr 1, 2005
41,363
74,893
You know the guys who's votes he needs don't personally get the money, don't you?

Not the point but i'm sure there will be a few bonuses handed out if the deal went through.

You don't know these people but because they are mostly white older generation you are assuming that they are racist and that is why the deal didn't go through. Assuming something because of the persons colour of skin, that is what racists do.

There are many people in this country that are not white who were against the sale. Was that because his surname was Khan or for other reasons?

Anyway this thread is about our stadium not wembley we should probably move on.
 

spursfan77

Well-Known Member
Aug 13, 2005
46,680
104,956
Sure - the NFL may rent the stadium - but there is no indication that ENIC are going to buy an NFL franchise.

And just adding another tenant to the stadium will not deliver a lot of money to ENIC, and there is no indication that ENIC would even invest whatever money they get back into Spurs.

Don’t ask me why but I remember this itk from 2015 on COYS so let’s not completely write it off:

On 5/20/2015 at 4:42 AM, Atlanta Yid said:
What I do know is that Joe Lewis is a HUGE NFL fan he has tried to buy NFL teams in the past and has been turned down.
The main reason that he was turned down had something to do with how much he likes to gamble on the game.
The NFL does not take to kindly to gambling on sports when you are part of the game.
That being said Joe wants and has tried to get the NFL franchise in London he has been working on this deal for a long time.
He not only feels like it would be a great opportunity for him to own another sports team but it would grow the brand of Tottenham Hotspur.


(On another note, reading back through that thread on COYS which broke the NFL was how much of it was 100% spot on. It’s amazing).
 

Yid121

Well-Known Member
Aug 9, 2008
3,463
3,139
So I saw 5 pgs to read and whilst getting excited about some big announcements, all I got on the stadium update was a couple of white lines...

Not what I'm usually looking for when I come on here but each to their own!
 

davidmatzdorf

Front Page Gadfly
Jun 7, 2004
18,106
45,030
That is not entirely true. It is true in a technical sense - based on corporate structure. But in a real sense - ENIC own THFC for one reason - an investment. They want an ROI on that investment. When THFC undertake to build a stadium, and surrounding development, they do so only with the approval of ENIC. And ENIC only grants that approval after determining that the project will create a positive ROI.

ENIC did not sign off on the stadium because they thought it would create more revenue for the Football Operations. ENIC is in the business of making money - Joe and Daniel have proven quite adept at that over the years. I don't know what Joe's estate planning looks like, but given his age, I'd say its very likely they sell Spurs long before the stadium is paid off - and until that time, the money earned from the stadium project, and surrounding development, will be used to pay off the debt/investment into that development. So, while that money may technically flow through THFC - most of it will not be used to fund the football operations...

Yes, that was exactly my point. ENIC are interested in ROI, not in siphoning off revenue from operating the stadium. The latter goes to Spurs. ENIC benefit when the increased revenue improves the valuation of THFC. We're making the same argument.

We'll know a lot more about the effect of the stadium development on the operation of the football club (including transfers) when we have a clearer idea of how the club are going to refinance the development loans. If a substantial chunk of the debt gets turned into equity-sharing, there won't be periodical payments to a lender in the long term. I would expect to see a mixture of repayable loans, equity-sharing investors and sponsorship deals, including naming rights.

But the refinancing is unlikely to be fully resolved until the sales receipts from the residential and hotel developments are in hand, so we have awhile to wait.
 
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CoopsieDeadpool

Well-Known Member
Jun 8, 2012
18,257
70,419
So I saw 5 pgs to read and whilst getting excited about some big announcements, all I got on the stadium update was a couple of white lines...

Not what I'm usually looking for when I come on here but each to their own!


I think you are underestimating just how important & big of a step those couple of white lines are.
 

coys200

Well-Known Member
May 22, 2017
8,436
17,403
You would have thought if the shop was opening on Saturday the club would be making a bit more of a song and dance about it. And you would have expected an announcement by now. Also opening it the day we have an away game seems a bit odd even if it is West Ham. Considering it’s basically the first part of the stadium opening to the public I would have thought they’d have given at least 4 or 5 days notice and probably had TV down there the day before banging the biggest club shop in Europe drum. Definitely something SSN would fill 5 minutes with.
 

L-man

Misplaced pass from Dier
Dec 31, 2008
9,979
51,364
You would have thought if the shop was opening on Saturday the club would be making a bit more of a song and dance about it. And you would have expected an announcement by now. Also opening it the day we have an away game seems a bit odd even if it is West Ham. Considering it’s basically the first part of the stadium opening to the public I would have thought they’d have given at least 4 or 5 days notice and probably had TV down there the day before banging the biggest club shop in Europe drum. Definitely something SSN would fill 5 minutes with.
Evening Standard reckon there's an announcement tomorrow
 
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