Premier League TV Rights 2019-2022

[tototoner]

Bubble not burst but has deflated slightly

http://www.bbc.co.uk/sport/football/43002985

Premier League TV rights: Five of seven live packages sold for £4.464bn

The rights to show Premier League games from 2019-2022 have been sold for £4.464bn - with two live packages still to be sold.

Sky Sports have won the rights to four tranches - 128 live matches - while BT Sport have one, comprising 32 games.

The Premier League's last deal, agreed in 2015 and running until 2019, was worth £5.14bn.

"To have achieved this investment with two packages remaining to sell is testament to the excellent football competition delivered by the clubs," executive chairman Richard Scudamore said.

Sky will have first choice of every weekend match and will also show Saturday night fixtures (19:45) for the first time.

BT will show Saturday lunchtime fixtures from August 2019 and have said they will pay £295m per season - £9.22m per match, up from £7.6m - across the three years.

That means Sky have committed to £3.579bn - or £9.3m per game, down from £10.8m in the current deal.

In 2015, Sky handed over £4.176bn for 126 fixtures each season - including the first Friday evening games and both Sunday packages - and BT paid a total of £960m for 42 matches.

Who has won what?

The Premier League's bid process this time around comprised 200 live matches a season, an increase from the 168 for which broadcasters bid in 2015.

The broadcasters bid on seven packages of fixtures - five of which contain 32 matches a season and two 20 matches.

What are the packages?

Package A - won by BT32 matches on Saturdays at 12:30

Package B - won by Sky Sports32 matches on Saturdays at 17:30

Package C - won by Sky Sports24 matches on Sundays at 14:00 and eight matches on Saturdays at 19:45

Package D - won by Sky Sports32 matches on Sundays at 16:30

Package E - won by Sky Sports24 matches on Mondays at 20:00 or Fridays at 19:30/20:00 and eight matches on Sundays at 14:00

Package F - to be decided20 matches from one Bank Holiday and one midweek fixture programme

Package G - to be decided20 matches from two midweek fixture programmes

Other changes for the 2019-2022 deal include eight individual games shown live in a 'prime-time' Saturday night slot, three complete rounds of 10 midweek matches all shown live, and one set of bank holiday games.

The new UK deal, however, does not include revenue for selling rights overseas. That deal is not completed on one set day and is instead finalised region by region, with the revenue from that expected to rise from around the £3bn it delivered last time around.

What about the other two packages?

Scudamore added in a statement on Tuesday that the Premier League would continue the sales process "to deliver the best possible outcome for the remaining packages of rights".

BT have said they "will continue to engage" with the Premier League over the final two packages of midweek and bank holiday matches, but there is no indication about Sky's interest.

However, given any broadcaster is limited to a total of 148 matches, they can only win one of the two packages.

There has been speculation that Amazon, Facebook, Netflix or Twitter would bid for the first time and break the Sky-BT duopoly.

Manchester United executive vice-chairman Ed Woodward was among those predicting one of the American tech giants would enter the market.

Amazon was seen as a notable threat as it has already made an impact by purchasing UK rights to the US Open tennis tournament, while also securing ATP Tour tennis rights.

Facebook has also made inroads into sporting markets in broadcasting the ICC's Champions Trophy cricket final in June and working with Fox Sports to stream a number of Uefa Champions League games.

 

[hughy]

Glad Sky got the 5:30 Saturday games back. I don't have BT sport, and the 12:30 kick off on a Saturday is always at an inconvenient time. Means I'll be able to miss the 12:30 and watch the 5:30. Happy days!

 

[Tucker]

BT seem like the big losers this time, seem to have been marginalised into the worst time slot.

 

[Fowl!]

Quite surprised this is lower than previously- albeit two packages yet to sell but they won’t make up the gap.

Not good for anyone’s finances- but perhaps not a bad thing to get this accounted for before we re-contract our playing staff this summer.

It feels like overseas interest keeps expanding, so clubs could get make up some of the lost income with those overseas rights.

 

['O Zio]

Quite surprised this is lower than previously- albeit two packages yet to sell but they won’t make up the gap.

Unless I'm misreading it it seems like this deal runs 1 year shorter than the previous deal. Could explain the gap?

 

[Marty]

Unless I'm misreading it it seems like this deal runs 1 year shorter than the previous deal. Could explain the gap?

No, it's not shorter. All deals since at least 2010 (possibly longer) have been for three seasons at a time, 2019-22 is correct.

 

['O Zio]

No, it's not shorter. All deals since at least 2010 (possibly longer) have been for three seasons at a time, 2019-22 is correct.

But it says the current one was 2015-2019 i.e. 4 years unless I'm misreading it.

 

[Marty]

But it says the current one was 2015-2019 i.e. 4 years unless I'm misreading it.

It was agreed in 2015 for the period 2016-19. The article has fudged the details a bit.

 

['O Zio]

It was agreed in 2015 for the period 2016-19. The article has fudged the details a bit.

Ah yeah that's what's confused me. Cheers

 

[Gb160]

They had a football finance expert on the radio earlier, he said although the UK rights have sold for slightly less, the international rights are likely to exceed the overall amount that they sold for last time, so if anything the bubble is still getting bigger.

Interestingly he said its a matter of time before one of the big global streaming platforms take the international rights lock stock and barrel.
Sky/BT etc won't be able to compete.

 

[Dinghy]

Anything more than £5.63M per game for the last 2 packages will then match the last financial package.

I guess this is why they wanted the extra 32 matches per year to keep the monies rolling in.

 

[Westmorland]

It’s a bit false when they say they are showing extra matches. They are showing the matches but we cannot watch them all because on 4 separate match days they will be showing all games on the red button so you can only watch one at a time. At least we will get 4 extra spurs games. I suppose it’s a glimpse into the future when this will no doubt happen for all the games. Apparently this is what happens in Italy at the moment.

 

[Lilbaz]

They had a football finance expert on the radio earlier, he said although the UK rights have sold for slightly less, the international rights are likely to exceed the overall amount that they sold for last time, so if anything the bubble is still getting bigger.

Interestingly he said its a matter of time before one of the big global streaming platforms take the international rights lock stock and barrel.
Sky/BT etc won't be able to compete.

Unless one of the global streaming platforms also start providing broadband they wont. Sky and bt both make losses on their sports channels but make up for it through the broadband.

 

[LexingtonSpurs]

They had a football finance expert on the radio earlier, he said although the UK rights have sold for slightly less, the international rights are likely to exceed the overall amount that they sold for last time, so if anything the bubble is still getting bigger.

I think what is interesting here - PL clubs share the international broadcast revenue equally. Its the domestic revenue that is partially split based on performance. So, increasing international revenue helps the lower teams in the league more.

 

[Lilbaz]

I think what is interesting here - PL clubs share the international broadcast revenue equally. Its the domestic revenue that is partially split based on performance. So, increasing international revenue helps the lower teams in the league more.

It's probably why the big 6 wanted international broadcast revenue to be split the same as domestic.

 

[Gb160]

Unless one of the global streaming platforms also start providing broadband they wont. Sky and bt both make losses on their sports channels but make up for it through the broadband.

Im not sure I follow mate...if Amazon/Netflix/facebook bid to take the lot, in every country, why would they have to start providing broadband?

 

[Lilbaz]

Im not sure I follow mate...if Amazon/Netflix/facebook bid to take the lot, in every country, why would they have to start providing broadband?

Taliking the uk.

They wont want to take the uk rights as there is no profit unless you also provide broadband because that is where sky and bt make their profit. The sports makes a loss but they are happy because most subscribers also get broadband from them. It's like the supermarkets used to make a loss on beer (selling it for less than it cost) but they used it to attract customers to their store where they would get other things.

Netflix etc... might get football to grow their brand, but even so it is not worth as much to them as broadband and tv sales are to bt and sky.

They could well decide to provide broadband though.

Also the mouse taking over fox (39% of sky), changes things. They have their own plans for online tv and movies. Main reason they took over fox.

 

[Gb160]

Taliking the uk.

They wont want to take the uk rights as there is no profit unless you also provide broadband because that is where sky and bt make their profit. The sports makes a loss but they are happy because most subscribers also get broadband from them. It's like the supermarkets used to make a loss on beer (selling it for less than it cost) but they used it to attract customers to their store where they would get other things.

Netflix etc... might get football to grow their brand, but even so it is not worth as much to them as broadband and tv sales are to bt and sky.

They could well decide to provide broadband though.

Also the mouse taking over fox (39% of sky), changes things. They have their own plans for online tv and movies. Main reason they took over fox.

Fair enough, makes sense...TBH honest there are plenty of smaller ISPs around that could easily be bought out by them, Amazon e.g. are worth circa 500 bill !

 

[Lilbaz]

Fair enough, makes sense...TBH honest there are plenty of smaller ISPs around that could easily be bought out by them, Amazon e.g. are worth circa 500 bill !

Is a possibility. Also getting the technology where you don't need a landline to get top internet speeds. It would take time though.

Think it more likely the premier league trying to get them interested to push up the bidding (blind bidding process). Bt and sky have sort of created a cartel by publicly saying they wont bid anymore than previous. The prem needs someone else or as you've seen the value will stagnate or drop.

 

[Gb160]

Is a possibility. Also getting the technology where you don't need a landline to get top internet speeds. It would take time though.

Think it more likely the premier league trying to get them interested to push up the bidding (blind bidding process). Bt and sky have sort of created a cartel by publicly saying they wont bid anymore than previous. The prem needs someone else or as you've seen the value will stagnate or drop.

Well its three years before they get sold again, which is plenty of time for newer technologies to emerge, so you could be right there.

What is the delay with these last 2 packages? it'd be interesting to see someone else dip their toe in the water this time around.