The Naming Rights Thread

spids

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How about Berkshire Hathaway? Warren Buffet said Trumps Corp Tax rate cut just made them $20B, could throw a couple our way for the Berkshire Hathaway Stadium. Would make me a little less sick feeling...
I wonder if Joe Lewis has also had an upturn in income following Trump's 'inverse Robin Hood' act in the US?
 

Saoirse

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Nobody is likely to make a 20-year investment based on a tax cut that may well end up being repealed by the Democrats in 4 years time.
 

Lilbaz

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What about a 20 year investment paid for by tax savings this year?
He wont get anything personally as he lives in the bahams and doesn't pay tax.
His company will probably pay less tax. That may be passed onto shareholders or it might be reinvested.
Lewis is limited to what he can invest extra in us as he already invested £50m to clear our debt and help fund the new stadium which is the maximum allowed under premier league ffp rules.
 

Geyzer Soze

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How about Berkshire Hathaway? Warren Buffet said Trumps Corp Tax rate cut just made them $20B, could throw a couple our way for the Berkshire Hathaway Stadium. Would make me a little less sick feeling...
it's not really the type of company which seeks out brand awareness though, is it. It's simply a Buffet investment vehicle.
 

Lemon

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Have a look at the Berkshire website, they don't care about brand exposure
Yeah I realise that, sadly. Looks like it was written in wordpad!

Used to be about £70K per share as well I believe, don't expect your average football fan to be Buffets target audience.
 

coffers

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Morning all..from what I can see they have a press conference at 12pm (11am here ) to announce the year ahead and other news...again it's probably just something else but gives me something to take my mind off tonight's game for a few hours.
 

coffers

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Qatar announced as premium sponsor of B Munich...not sure how that was good for me...unless they are going down the Emirates path and multiple teams
 

Lilbaz

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Qatar announced as premium sponsor of B Munich...not sure how that was good for me...unless they are going down the Emirates path and multiple teams
Very possible to keep the world cup. Saudi and the emirates are trying to pressure to stop it. Also helps with psg arguing that their deal is valid to ffp.
Or they could be one of a number of potential bidders or not interested at all in naming rights for us.
 
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He wont get anything personally as he lives in the bahams and doesn't pay tax.
His company will probably pay less tax. That may be passed onto shareholders or it might be reinvested.
Lewis is limited to what he can invest extra in us as he already invested £50m to clear our debt and help fund the new stadium which is the maximum allowed under premier league ffp rules.
You may be able to confirm what you have written, but I have doubts over your comments on limitations with regard to Joe Lewis investing more.
My understanding of FFP is that it is essentially to do with income and how that is spent, not to do with equity investment. I was also under the impression that the £50 million provided by Joe Lewis was in the form of a loan, though the loan was probably intended to be converted to equity on completion of the project. I don't see any FFP limitation on the amount of extra equity capital that Joe Lewis could provide, or that third parties could provide, subject to Shareholder approval. Because of FFP this could not be spent directly on wages, salaries and possibly transfer fees, but could and I'd imagine would be used to pay down the debt on the project, thus leaving far greater income available for these items because there would be no debt interest to pay. This is what I have been quietly hoping would happen round about now, since the start of the development.
Whether the increased equity would come from Joe Lewis or some other party or parties wouldn't matter much to him, or Daniel Levy, so long as they retain at least 50% of the equity and preferably over 67%. This has always seemed to me a viable alternative to selling out the whole lot to an organization or billionaire, who on buying the company would still have to pay down the debt.
However I don't claim to be an expert on either football finance or company finance, so anyone who knows more is welcome to show that I'm wrong.
 

Lilbaz

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You may be able to confirm what you have written, but I have doubts over your comments on limitations with regard to Joe Lewis investing more.
My understanding of FFP is that it is essentially to do with income and how that is spent, not to do with equity investment. I was also under the impression that the £50 million provided by Joe Lewis was in the form of a loan, though the loan was probably intended to be converted to equity on completion of the project. I don't see any FFP limitation on the amount of extra equity capital that Joe Lewis could provide, or that third parties could provide, subject to Shareholder approval. Because of FFP this could not be spent directly on wages, salaries and possibly transfer fees, but could and I'd imagine would be used to pay down the debt on the project, thus leaving far greater income available for these items because there would be no debt interest to pay. This is what I have been quietly hoping would happen round about now, since the start of the development.
Whether the increased equity would come from Joe Lewis or some other party or parties wouldn't matter much to him, or Daniel Levy, so long as they retain at least 50% of the equity and preferably over 67%. This has always seemed to me a viable alternative to selling out the whole lot to an organization or billionaire, who on buying the company would still have to pay down the debt.
However I don't claim to be an expert on either football finance or company finance, so anyone who knows more is welcome to show that I'm wrong.
Think i was a bit drunk and getting confused. Think it was something like a new owner can make a £50m loan that has to be converted to equity towards playing staff. Also teams could make a loss of up to £39m (now reduced), that had to be covered by a loan from the owner converted to equity.

As i said though lewis lives in bahamas and his other companies have other shareholders.

He may use any windfall to restructure our debt. Pay off high interest loans (unsecured) with another loan from tavistock with a better interest rate. I think we'd be doing this anyway with the banks.

I wouldn't expect the debt to be paid off though. Even if we do get naming rights etc... Arsenal could have paid off their stadium years ago but decided not to as the rate of interest meant they were better off paying it over the duration.

We'll see.
 

Roynie

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IIRC FFP does not apply to improvements to the stadium and similar structures i.e. training ground etc. It applies to players salaries, signing on fees and transfer costs etc. The idea being that improve the ground you can spend what you like, but players costs must be covered by income from matches and match income.
 

stevenurse

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Don't know what the usual timescale is for this sort of thing but you'd hope that the naming rights would have been close to secured by now.

Maybe Levy doesn't want to get shafted knowing the potential for sponsorship with the NFL tie in etc but it would be a bit embarrassing to start life at the 'Tottenham Hotspur stadium' (and before anyone starts, I know regardless of the sponsor it'll always be the lane to us)
 

Hengy1

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Don't know what the usual timescale is for this sort of thing but you'd hope that the naming rights would have been close to secured by now.

Maybe Levy doesn't want to get shafted knowing the potential for sponsorship with the NFL tie in etc but it would be a bit embarrassing to start life at the 'Tottenham Hotspur stadium' (and before anyone starts, I know regardless of the sponsor it'll always be the lane to us)
Why would it be embarrassing? Getting naming rights means absolutely nothing to anyone but levy and the accountants.
 

stevenurse

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Why would it be embarrassing? Getting naming rights means absolutely nothing to anyone but levy and the accountants.
Well aside from it being a big blow financially, it would suggest that nobody is willing to pay the going rate for being associated with the club. Maybe embarrassing is too strong a word, certainly disappointing. Also wonder if this would have any baring on our transfers this summer.

Its probably that Levy wants significantly above what would be "the going rate" and is holding out for the best deal. Maybe I'm naive and hoped that there would be several companies falling over themselves to be involved (there may well be, and I'm just impatient/ignorant to the fact, which is probably the most likely in fairness)
 

mano-obe

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Levy should have just got the NFL to sponsor the stadium name. Still rumours flying around about Qatar Airways at all?
 
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