The Naming Rights Thread

[Pellshek]

I suspect the delay is overwhelmingly about certainty over the stadium completion. As somebody here said - apologies, I can't remember who the poster was - having "Fed Ex - we always deliver on time" announced and then finding there's a delay in delivering the stadium would be not great.

"AIA - for certainty in an uncertain world"...only we're not sure when the stadium opens.

"Accenture - world class management consulting"...only, we can't manage to work out the opening date.

"Qatar Air - gets you there on time"...orly??

"Shoulda gone to SpecSavers"...shoulda gone to TFL!

Etc.

 

[fridgemagnet]

There could be a million reasons for a delay my impression so far is that we've been announcing all sorts of stadium partnerships the last couple of weeks and I wonder if it's almost as simple as guaranteeing or trying to ensure all your "small" partners get as much coverage so they aren't lost amongst a big naming rights deal where no one is going to pay much attention after announcing a headline sponsor with a big number next to it.

Or we are going a totally different root as mentioned in past. I trust DL will put it out there when it best suits the club and the partners needs.
As has been said remember when it was known City had money and they were running around trying to sign big names and clubs were going okay well we now value this £10 million player at three times that amount and agents were going certainly Mr 'Bayour will sign for you but he's top earner at his current club so you need to incentivise him; yes £110k pw extra does sound okay; oh he's also to require a long contract; a new swimming pool and a house with room to swing a couple of ponies I'm sure you understand, Thankewe John, oh by the way about my fee it comes in at £4.8 million but as it's you I'll round it up.

Perhaps it stays hush until the day of the first televised football match for a massive media buzz.

(or he's been a clever bastard and all those net nil. spend transfer windows have had the set aside funds for player acquisitions that went unused put into a pot marked "stadium" and paid the stadium costs of more than we think)

Question for those that understand those accounts that get released every tax year will the breakdown of construction costs have to be made public or can ENIC/THFC sit on it and keep quiet except to say this amount is owed and it'll be paid by this date?

 

[Lilbaz]

There could be a million reasons for a delay my impression so far is that we've been announcing all sorts of stadium partnerships the last couple of weeks and I wonder if it's almost as simple as guaranteeing or trying to ensure all your "small" partners get as much coverage so they aren't lost amongst a big naming rights deal where no one is going to pay much attention after announcing a headline sponsor with a big number next to it.

Or we are going a totally different root as mentioned in past. I trust DL will put it out there when it best suits the club and the partners needs.
As has been said remember when it was known City had money and they were running around trying to sign big names and clubs were going okay well we now value this £10 million player at three times that amount and agents were going certainly Mr 'Bayour will sign for you but he's top earner at his current club so you need to incentivise him; yes £110k pw extra does sound okay; oh he's also to require a long contract; a new swimming pool and a house with room to swing a couple of ponies I'm sure you understand, Thankewe John, oh by the way about my fee it comes in at £4.8 million but as it's you I'll round it up.

Perhaps it stays hush until the day of the first televised football match for a massive media buzz.

(or he's been a clever bastard and all those net nil. spend transfer windows have had the set aside funds for player acquisitions that went unused put into a pot marked "stadium" and paid the stadium costs of more than we think)

Question for those that understand those accounts that get released every tax year will the breakdown of construction costs have to be made public or can ENIC/THFC sit on it and keep quiet except to say this amount is owed and it'll be paid by this date?

You're more pissed than me.

 

[fridgemagnet]

You're more pissed than me.

Thanks, I try

 

[wirE]

If I recall correct, Juventus went 5 or 6 yrs before agreeing a deal with Allianz. The stadium w

There could be a million reasons for a delay my impression so far is that we've been announcing all sorts of stadium partnerships the last couple of weeks and I wonder if it's almost as simple as guaranteeing or trying to ensure all your "small" partners get as much coverage so they aren't lost amongst a big naming rights deal where no one is going to pay much attention after announcing a headline sponsor with a big number next to it.

Or we are going a totally different root as mentioned in past. I trust DL will put it out there when it best suits the club and the partners needs.
As has been said remember when it was known City had money and they were running around trying to sign big names and clubs were going okay well we now value this £10 million player at three times that amount and agents were going certainly Mr 'Bayour will sign for you but he's top earner at his current club so you need to incentivise him; yes £110k pw extra does sound okay; oh he's also to require a long contract; a new swimming pool and a house with room to swing a couple of ponies I'm sure you understand, Thankewe John, oh by the way about my fee it comes in at £4.8 million but as it's you I'll round it up.

Perhaps it stays hush until the day of the first televised football match for a massive media buzz.

(or he's been a clever bastard and all those net nil. spend transfer windows have had the set aside funds for player acquisitions that went unused put into a pot marked "stadium" and paid the stadium costs of more than we think)

Question for those that understand those accounts that get released every tax year will the breakdown of construction costs have to be made public or can ENIC/THFC sit on it and keep quiet except to say this amount is owed and it'll be paid by this date?

Took Juventus six yrs before they agreed a deal with a sponsor. Levy is looking for a deal that will run for 20 yrs so I imagine there's not that many suitors for that kind of deal..

 

[DogsOfWar]

I still believe Levy will wait until its built, we've played in it, an NFL game has been played, and we've managed a couple of concerts before really pushing.
If we're demanding top dollar a potential sponsor will want to see the stadium fulfilling the entire multi-use criteria before committing.

Why would anyone commit now before it's built unless there was the safety margin of a discount?

I would imagine Levy has put a price out there, most companies have balked at it, whilst a few will wait to see if it can really deliver on Levy's forecasts.
And it still might not get done in the first season, potential suitors may want to see a full year of events to ensure the value of their investment.
We might lose out on, for example, £25 million for a single year if that was the deal but if we could get £30 million we'd make that loss back within 5 years and even more over 10 or 20 years.

 

[Krafty]

I still believe Levy will wait until its built, we've played in it, an NFL game has been played, and we've managed a couple of concerts before really pushing.
If we're demanding top dollar a potential sponsor will want to see the stadium fulfilling the entire multi-use criteria before committing.

Why would anyone commit now before it's built unless there was the safety margin of a discount?

I would imagine Levy has put a price out there, most companies have balked at it, whilst a few will wait to see if it can really deliver on Levy's forecasts.
And it still might not get done in the first season, potential suitors may want to see a full year of events to ensure the value of their investment.
We might lose out on, for example, £25 million for a single year if that was the deal but if we could get £30 million we'd make that loss back within 5 years and even more over 10 or 20 years.

Is it not better to sponsor from the off, rather than let the stadium get a name that people start using and then try and sponsor it? I'm not a markting expert by any means so happy for brighter minds to join the fore

 

[CoopsieDeadpool]

Is it not better to sponsor from the off, rather than let the stadium get a name that people start using and then try and sponsor it? I'm not a markting expert by any means so happy for brighter minds to join the fore

Nah you're bang on. NO WAY is any potential naming rights purchaser not going to want their name attached to the stadium when it's opened.

It's the grand opening, the big unveiling. No sponsor in the world associated with the new stadium is going to want to miss out on that. And best of all, you know full well evil Mr Levy will make sure the fuckers have paid through the roof for the privilege.

 

[BPR_U16]

But any sponsor would want to know when the stadium was opening before allowing any announcement.

Could well be all signed up - but nothing officially announced until can say the stadium is fit for purpose. No sponsor would want egg on face if official opening date is pushed back

 

[DogsOfWar]

Is it not better to sponsor from the off, rather than let the stadium get a name that people start using and then try and sponsor it? I'm not a markting expert by any means so happy for brighter minds to join the fore

That's a good point but I suppose it's all down to risk versus reward.
Like yourself I'm no marketing expert but if we're talking about 10 to 20 year contracts I would think there's more risk by signing now rather than in a year's time.
These are decisions that would cost people their jobs if they get them wrong so I believe most marketing directors/managing directors would rather wait.

 

[parj]

That's a good point but I suppose it's all down to risk versus reward.
Like yourself I'm no marketing expert but if we're talking about 10 to 20 year contracts I would think there's more risk by signing now rather than in a year's time.
These are decisions that would cost people their jobs if they get them wrong so I believe most marketing directors/managing directors would rather wait.

You would still have a get out clause of things didn't work out.

We should do a crowdfund and name it something creative like "White Hart Lane".

 

[brasil_spur]

Hey guys, so i posted a few weeks back in the main Stadium thread about there being a notable public facing event occurring, relating to the stadium in mid-June. From what i know on this it would potentially make sense that this could include the announcement on the naming rights... this "event" is currently scheduled for next week.

 

[BPR_U16]

Hey guys, so i posted a few weeks back in the main Stadium thread about there being a notable public facing event occurring, relating to the stadium in mid-June. From what i know on this it would potentially make sense that this could include the announcement on the naming rights... this "event" is currently scheduled for next week.

my understanding is that there is a delegation from NFL there today

 

[yankspurs]

my understanding is that there is a delegation from NFL there today

Probably tryng to see if it’ll actually be open on time and they could start selling tickets within a reasonable time

 

[coys200]

Deal with hotelsdotcom announced as a partner. Sounds like will have a lot of signage around stadium. Read somewhere about something is it “ corner sponsors” ? Where basically different areas of the ground are sold off in big deals. Wonder how much a deal like this is worth.

 

[Lilbaz]

Saw chelsea getting £10m a year for their new sleeve sponsor. Suprised levy isn't on this unless tied in with naming rights or is an option?

 

[absolute bobbins]

Saw chelsea getting £10m a year for their new sleeve sponsor. Suprised levy isn't on this unless tied in with naming rights or is an option?

I was told it's what we're trying to do, well... trying to do

 

[tobi]

Saw chelsea getting £10m a year for their new sleeve sponsor. Suprised levy isn't on this unless tied in with naming rights or is an option?

I think I saw someone say that AIA paid more so that the club couldn't have a sleeve sponsor.

 

[brasil_spur]

Hey guys, so i posted a few weeks back in the main Stadium thread about there being a notable public facing event occurring, relating to the stadium in mid-June. From what i know on this it would potentially make sense that this could include the announcement on the naming rights... this "event" is currently scheduled for next week.

Not sure if the naming rights will be known this week or not, but it's worth keeping an eye out tomorrow.

 

[goughie1966]

Surely levy would want to wait until the end of the transfer window. If we’ve got a good deal he ain’t gonna want other teams thinking they can get more money out of us.

Or maybe Levy hasn't signed a naming rights deals until the end of the transfer window because he'll get a lot more if Bale is signed....