The Naming Rights Thread

GeorgeTink

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#21
Article today in the Standard - http://www.standard.co.uk/sport/foo...t-will-preserve-stamford-bridge-a3536396.html

Would accept this if Spurs did it and kept a reference to the stadium. Much nicer way of doing it. Same as Southampton and their Friend's Providence St Mary's Stadium. Gives the income and has an actual stadium name rather than changing every 10 years based on a deal.
Also agree with this. Maybe we could just keep the 'Lane' part such as 'Nike Lane' so fans can still say they are going to 'The Lane'.
 

philip

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#22
Also agree with this. Maybe we could just keep the 'Lane' part such as 'Nike Lane' so fans can still say they are going to 'The Lane'.
The difference in sponsorship value would be significant if the Lane name is officially kept.

However, as we're not moving, we're just rebuilding the stadium larger and better, me and every single spurs fan I know will contribute going to The Lane.

You watch, first match, 'we are Tottenham, from the Lane' will be sung loud and proud across the stadium.
 
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#25
It will disappear over time. In Brisbane we have Lang Park 52000 (approx) stadium. It has been Suncorp (a bank) Stadium for a number of years now. For the first few years it was "We're off to Lang Park", then some years later it was a 50/50 Lang Park vs Suncorp Stadium situation. Nowadays I don't know of anybody who refers to it as anything other than Suncorp Stadium ....
I don't mean to burst anyone's bubble. I'm sure all ticket holders and regulars to the ground will keep calling it WHL, but there will come a point when it'll be known as *insert sponsor here* stadium/park/ground. Sadly it's inevitable (at least imvho)
 

spids

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#26
It will disappear over time. In Brisbane we have Lang Park 52000 (approx) stadium. It has been Suncorp (a bank) Stadium for a number of years now. For the first few years it was "We're off to Lang Park", then some years later it was a 50/50 Lang Park vs Suncorp Stadium situation. Nowadays I don't know of anybody who refers to it as anything other than Suncorp Stadium ....
I don't mean to burst anyone's bubble. I'm sure all ticket holders and regulars to the ground will keep calling it WHL, but there will come a point when it'll be known as *insert sponsor here* stadium/park/ground. Sadly it's inevitable (at least imvho)
Bit like the Emirates stadium right.
 

Armstrong_11

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#27
Bit like the Emirates stadium right.
More like the Etihad Stadium, which was (and technically still is) known as The City of Manchester Stadium.

To be fair.... Emirates came in early so the orginal name... "Ashburton Grove" didn't really stick in too many people's mind.

But... Having Arse/A-nal playing at Assburnt does have a nice ring too it.
 

philip

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#28
It will disappear over time. In Brisbane we have Lang Park 52000 (approx) stadium. It has been Suncorp (a bank) Stadium for a number of years now. For the first few years it was "We're off to Lang Park", then some years later it was a 50/50 Lang Park vs Suncorp Stadium situation. Nowadays I don't know of anybody who refers to it as anything other than Suncorp Stadium ....
I don't mean to burst anyone's bubble. I'm sure all ticket holders and regulars to the ground will keep calling it WHL, but there will come a point when it'll be known as *insert sponsor here* stadium/park/ground. Sadly it's inevitable (at least imvho)
How long before it became the suncorp was it known as Lang park?

Although it's a new stadium, spurs fans have been going to a stadium on the same site for 125 years.

The WHL name always referred to the place not the stadium, so nothing has changed.

Also, was the 'Lang park' name sung in Brisbane's songs? It's an integral part of a number of Spurs songs.
 

Stopspot

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#29
Another factor in if the new name will stick or not is what type of company gets the rights.

For example Stoke fans, and a lot of media still call their stadium the Britannia despite the Bet365 name. Since it is not allowed to be called that in European tournament games or in the Fifa franchise.

If the new sponsor is a name that cannot be used all the time the odds are WHL will stick around for a long time in some form
 

Saoirse

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#30
Another factor in if the new name will stick or not is what type of company gets the rights.

For example Stoke fans, and a lot of media still call their stadium the Britannia despite the Bet365 name. Since it is not allowed to be called that in European tournament games or in the Fifa franchise.

If the new sponsor is a name that cannot be used all the time the odds are WHL will stick around for a long time in some form
I'm pretty certain no sponsored names can be used in UEFA competitions unless the company in question happens to sponsor UEFA as well. In European games it will likely be referred to as "Tottenham Stadium". The issue with Stoke is more on struggling to get a second name to stick when it's already been sponsored once.
 

TaoistMonkey

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#31
So is there any further rumours on Naming rights? I was convinced because of NFL etc it would be an American brand of some sort but just seen that The Atlanta Falcons new stadium is the "Mercedes benz Stadium".
 

Tucker

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#32
So is there any further rumours on Naming rights? I was convinced because of NFL etc it would be an American brand of some sort but just seen that The Atlanta Falcons new stadium is the "Mercedes benz Stadium".
Well Mercedes are pretty big in the US, they may be German, but they are a pretty global brand really.

I'd expect our new sponsor to be a company that wanted global exposure. Will be someone with money to burn, and a desire to get a name for themselves.
 

Krule

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#33
So is there any further rumours on Naming rights? I was convinced because of NFL etc it would be an American brand of some sort but just seen that The Atlanta Falcons new stadium is the "Mercedes benz Stadium".
I agree with your original thought. The NFL connection is a very lucrative opportunity for Tottenham to capitalise on. I can see one of the teams that intends playing at the new ground paying a huge sum to be formally associated with such a magnificent stadium. You also mentioned 'Nike' and I don't think that's a million miles from happening either.
 

Stopspot

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#34
I wouldn't be super surprised if it ended up being a bank of some kind.

Banks/financing companies seem to enjoy buying the name rights to sports stadiums in America.

It might be the bleeding heart in me. But I would really like if whoever it was that got the naming rights ended up giving the actual name to a charity of some sort that needs exposure. It's rare but it does happen. The Swedish national arena sold it's naming rights to Swedish banking firm Swedbank, who instead of putting their name on it gave the name to a anti-bullying initiative called Friends.

Odds are slim but I think it would be nice to see the Spurs stadium associated with a big charity
 
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#35
Daniel Levy, Chairman of Tottenham Hotspur, said: "We are delighted to be partnering with Nike, one of the world's leading brands. Nike is committed to partnering with us both at home, at a time when our new stadium scheme is the catalyst for the regeneration of Tottenham, and globally, with our growing fan base mirrored by Nike's worldwide reach."

Does that say NIKE Stadium to you?
 

Phischy

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#36
Daniel Levy, Chairman of Tottenham Hotspur, said: "We are delighted to be partnering with Nike, one of the world's leading brands. Nike is committed to partnering with us both at home, at a time when our new stadium scheme is the catalyst for the regeneration of Tottenham, and globally, with our growing fan base mirrored by Nike's worldwide reach."

Does that say NIKE Stadium to you?
Not really, it's possible, but I think banging on about the stadium (i.e. the fact it represents Spurs becoming a bigger club) and it's relationship with the future the future is somewhere between being the party line, the brand message and plain habit at the moment.
 
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#37
Daniel Levy, Chairman of Tottenham Hotspur, said: "We are delighted to be partnering with Nike, one of the world's leading brands. Nike is committed to partnering with us both at home, at a time when our new stadium scheme is the catalyst for the regeneration of Tottenham, and globally, with our growing fan base mirrored by Nike's worldwide reach."

Does that say NIKE Stadium to you?
I just don't think it's part of Nike's strategy to have a stadium. They would have gone for an NFL one if it was.

I think they will be a key partner in parts of the project, and we may see some more synergy, but not the naming rights.
 

Wellspurs

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#38
Do we really have to wait till it opens to get naming rights?
The amount of publicity it's getting now should make it a money spinner?
Building work is progressing well at the new iconic Nike Stadium etc
 

widmerpool

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#39
Do we really have to wait till it opens to get naming rights?
The amount of publicity it's getting now should make it a money spinner?
Building work is progressing well at the new iconic Nike Stadium etc
More delays at Toblerone Stadium.

Fans furious as sewage backs up at Haribo Arena.

Haringey refuses safety license to the Panda Cola Coliseum.

Better off waiting until it's up and running.
 

arnoldlayne

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#40
I just don't think it's part of Nike's strategy to have a stadium. They would have gone for an NFL one if it was.

I think they will be a key partner in parts of the project, and we may see some more synergy, but not the naming rights.
Isn't there going to be one at the new stadium?
 
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