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The Naming Rights Thread

Yid-ol

Just-outside Edinburgh
Jan 16, 2006
31,097
19,276
he as good as owns Etihad who sponsor the stadium.

Closely associated with their owners, but not owned by him.

Again, he took over Man City in 2008, stadium sponsor 2011, and the city group 2013. So a brand didn't buy Man City which is what you said had happened.
 

whitesocks

The past means nothing. This is a message for life
Jan 16, 2014
4,652
5,738
If a new owner is from the middle east, there will be brands that they would not touch like betting ones and a whole list we couldn't guess. A Chinese owner might object to the colour or numbers on a sponsor's logo. Very unlucky.
By first installing a naming rights sponsor, Levy would be limiting the options when it comes to selling.

And the reverse is true. Why should a sponsor commit for 10 years if Lewis could be open to offers again. Why run the risk of finding themselves in partnership with a new owner who was going to run it into the ground through mismanagement or financial instability?
Which sponsor would trust a Brady, Sulivan and Gold not to take their brand into the championship? Or into the gutter? As it turns out, none.

Maybe that is the sticking point - sponsors have to be impressed with what Levis/Levy have done with the club, and want guarantees they'll stick around.
 

coys200

Well-Known Member
May 22, 2017
8,436
17,403
Any sensible sponsors signing a 20 yr deal would have a get out clause if the club was sold or possibly in the unlikely even relegated.
 

whitesocks

The past means nothing. This is a message for life
Jan 16, 2014
4,652
5,738
Any sensible sponsors signing a 20 yr deal would have a get out clause if the club was sold or possibly in the unlikely even relegated.
You are right - they'd be various break clauses.
But breaking a naming rights deal is not where anyone wants to be.

For the club , it would be next to impossible to get another sponsor name to stick to the stadium. The big impact and bigger money is that first one.
And the sponsor will have invested much in this 'perfect match'. A lot of senior people would have had to justify this spending, and pulling out early would be brave.

So it makes sense for the new owner to pick a sponsor of his choice... that's if Lewis and Levy were thinking of selling up in the next few years.
 
May 17, 2018
11,872
47,993
HertYid on COYS:

The stadium is only called Tottenham Hotspur Stadium until we get a naming rights partner.
DL is asking £20m for 20 years, huge amount of money and limited potential partners at that price point and contract length, but I am confident he will find one.
We are not close yet so the font ideas from earlier are incorrect I'm afraid.
I am going on the stadium orientation day next Saturday so will have a much better idea of how close we are to being finished.
 

danielneeds

Kick-Ass
May 5, 2004
24,179
48,764
HertYid on COYS:

The stadium is only called Tottenham Hotspur Stadium until we get a naming rights partner.
DL is asking £20m for 20 years, huge amount of money and limited potential partners at that price point and contract length, but I am confident he will find one.
We are not close yet so the font ideas from earlier are incorrect I'm afraid.
I am going on the stadium orientation day next Saturday so will have a much better idea of how close we are to being finished.
£400m deal is very optimistic in the current climate. I do respect Levy for holding his nerve and waiting, but I’d be flabbergasted if we get that.
 

Saoirse

Well-Known Member
Aug 20, 2013
6,143
15,550
£400m deal is very optimistic in the current climate. I do respect Levy for holding his nerve and waiting, but I’d be flabbergasted if we get that.
Sorry to mention the B Word in here but Brexit will have a lot to do with it. Nobody wants a big long-term investment while the Government's threatening to potentially crash the entire economy and the pound with it which would have a significant impact on the Premier League. If that doesn't happen then we may be able to get a better deal next year.
 

Lilbaz

Just call me Baz
Apr 1, 2005
41,363
74,893
Sorry to mention the B Word in here but Brexit will have a lot to do with it. Nobody wants a big long-term investment while the Government's threatening to potentially crash the entire economy and the pound with it which would have a significant impact on the Premier League. If that doesn't happen then we may be able to get a better deal next year.

Not sure why. It will be international companies looking for an international audience. Nobody is going to stop watching premier league games because britain is out of europe. Asians, americans and africans wouldn't give a shit.
 

Woland

Brave™ Member
May 18, 2006
1,714
6,629
Not sure why. It will be international companies looking for an international audience. Nobody is going to stop watching premier league games because britain is out of europe. Asians, americans and africans wouldn't give a shit.
True, no one would give a shit at first.
Bad economy and weak pound in particular though would affect PL clubs in more ways than one - buying power being affected earliest.
When PL start to struggle with attracting star players, the viewership figures would go down, the TV revenue to distribute would go down, etc, etc. resulting further decline in buying power.
State-sponsored clubs aside, everybody in the UK on the import side would feel the negative effect.
 

Lilbaz

Just call me Baz
Apr 1, 2005
41,363
74,893
True, no one would give a shit at first.
Bad economy and weak pound in particular though would affect PL clubs in more ways than one - buying power being affected earliest.
When PL start to struggle with attracting star players, the viewership figures would go down, the TV revenue to distribute would go down, etc, etc. resulting further decline in buying power.
State-sponsored clubs aside, everybody in the UK on the import side would feel the negative effect.

Not getting into the effects of bexit as no-one knows what they'll be. But the foreign tv rights are growing far more than domestic (which have actually dropped). Our spending power is almost double that of other leagues but that is not what makes people watch it, cause even when it wasn't we had more viewers. Because we are more competitive. There is less a gap from top to bottom than other leagues hence italy and spain trying to adjust their tv distribution models.
 

Saoirse

Well-Known Member
Aug 20, 2013
6,143
15,550
Not getting into the effects of bexit as no-one knows what they'll be. But the foreign tv rights are growing far more than domestic (which have actually dropped). Our spending power is almost double that of other leagues but that is not what makes people watch it, cause even when it wasn't we had more viewers. Because we are more competitive. There is less a gap from top to bottom than other leagues hence italy and spain trying to adjust their tv distribution models.

In terms of the potential Brexit impacts:

1) Yes, spending power, potentially combined with FFP. A weaker pound would mean our money for wages and transfer fees was worth less, and the stronger FFP being discussed in Europe would limit clubs ability to ride out that storm. Not a major impact as you say but still a factor if big name players are leaving rather than arriving.

2) Nationality quotas. The FA would have the freedom to bring in rules dictating a minimum number of English or British players, whether in squads, matchday squads, on the pitch etc. This is possibly as they'll be under pressure to help the national side, and would mean less foreign talent which is very good for attracting TV revenue.

3) Less investment in the UK TV market. Nobody is going to be trying to break into a market to sell a luxury product in PL football darning a downturn. Domestic rights are already falling despite rumoured competition from Amazon etc: the removal of this could cause a more substantial drop severely compounding 1)

4) Political instability, potentially leading to a left government with idea of taxing the rich more or levying broadcast revenues

5) A decline in soft power, with Britain as a 'brand' being damaged and consumers abroad seeing association with British institutions as less prestigious

None of them are that major on their own, but combined they make for a bearish market for these kind of uber-expensive, long-term, culturally-reliant deals.
 

Lilbaz

Just call me Baz
Apr 1, 2005
41,363
74,893
In terms of the potential Brexit impacts:

1) Yes, spending power, potentially combined with FFP. A weaker pound would mean our money for wages and transfer fees was worth less, and the stronger FFP being discussed in Europe would limit clubs ability to ride out that storm. Not a major impact as you say but still a factor if big name players are leaving rather than arriving.

2) Nationality quotas. The FA would have the freedom to bring in rules dictating a minimum number of English or British players, whether in squads, matchday squads, on the pitch etc. This is possibly as they'll be under pressure to help the national side, and would mean less foreign talent which is very good for attracting TV revenue.

3) Less investment in the UK TV market. Nobody is going to be trying to break into a market to sell a luxury product in PL football darning a downturn. Domestic rights are already falling despite rumoured competition from Amazon etc: the removal of this could cause a more substantial drop severely compounding 1)

4) Political instability, potentially leading to a left government with idea of taxing the rich more or levying broadcast revenues

5) A decline in soft power, with Britain as a 'brand' being damaged and consumers abroad seeing association with British institutions as less prestigious

None of them are that major on their own, but combined they make for a bearish market for these kind of uber-expensive, long-term, culturally-reliant deals.

Ok

1/ depends less on market speculation does than the amount of £ available. We are not printing money so there isn't any risk of hyper inflation, just a dip in the market. There has only been a slight change over the last 4 years. Stronger ffp limits clubs to spending €100m a year net. Only two clubs did that last year city and utd.

2/ nationality quotas are nothing to do with the fa. They will be decided by the premier league which is made up by the 20 chairmen and scudamore.

3/ disney and comcast are having a battle to buy sky at the moment.

4/ we have years till the next election.

5/ i'm not sure what that means? People in asia are not going to watch utd v liverpool because britains brand is not as good?
 
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LarryCatt

Member
Sep 1, 2012
85
139
Sorry to mention the B Word in here but Brexit will have a lot to do with it. Nobody wants a big long-term investment while the Government's threatening to potentially crash the entire economy and the pound with it which would have a significant impact on the Premier League. If that doesn't happen then we may be able to get a better deal next year.

The Premier League as a whole is utterly f**ked if a no deal Brexit goes ahead. Utterly
 

absolute bobbins

Am Yisrael Chai
Feb 12, 2013
11,649
25,962
Sorry to mention the B Word in here but Brexit will have a lot to do with it. Nobody wants a big long-term investment while the Government's threatening to potentially crash the entire economy and the pound with it which would have a significant impact on the Premier League. If that doesn't happen then we may be able to get a better deal next year.
if the pound is devalued, the payments would be cheaper for 99% of the firms we are persuing.

And let’s face it, if the pound is about to tank there are no better people who could be in charge of the club.
 

coys200

Well-Known Member
May 22, 2017
8,436
17,403
Guys the Brexit stuff is very interesting and worth a thread in main forum imo. Could it be another reason Levy is being cautious this window? It’s obviously not something he could come out and say as he’d probably get laughed out of town. But if Brexit did go tits up not sure I’d like to be in Liverpool’s accounts department.
 

spurs2986

Member
Aug 10, 2009
90
9
Link

Tottenham have suffered a major blow in their bid to finance their new stadium following the collapse of negotiations over a naming-rights deal, according to the Times.

The newspaper claim chairman Daniel Levy has been in talks with Mark Tucker, the chairman of HSBC, over a deal in which the bank would have become Spurs’ naming-rights partner at the 61,000-capacity arena that opens next month.
The Times report the two parties were “unable to agree a figure” despite previously securing a shirt sponsor deal when Tucker was chief executive at Asian insurance firm AIA in 2013.
OPINION
No two ways about it. The collapse of negotiations is a major blow to Spurs, who are footing a near-£1billion bill for the new stadium after costs spiralled this year. A multi-million pound naming-rights deals would have gone some way to meeting interest payments, but it is back to square one for Levy, the all-powerful chairman who will no doubt be having a few sleepless nights over the next month. Little wonder Spurs have not signed any new players, given the difficulty in securing what would be a gamechanger in terms of the club’s short and medium term finances. Levy appears to be doing two jobs at once – he remains the club’s chief transfer and contract negotiator despite reportedly offering to step aside in recent times – and the end result is that Tottenham are desperately trying to shave a few million off the prices of potential signings, most notably Jack Grealish, ahead of the transfer window cut-off next Thursday.
 
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