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The Naming Rights Thread

fridgemagnet

Well-Known Member
Jan 18, 2009
2,410
2,864
But how would that work when saying it? Were off to the "Etihad" to the "Emirates" etc

Were off to the Google?

That's not what it would be like though; as I understood it going off previous talk DL was looking at cornerstone sponsorship, so multiple large sponsors rather than the traditional "name of stadium" sponsor, so it would be the "Champions/Premier league/"Other events" at the "Tottenham Hotspur Stadium" in association with "A,B,C, & X,Y,Z"

So it shouldn't ever lose the "Tottenham Hotspur Stadium" part no matter the event that is held there. This is important to keep our own brand and our team exposure out there.
(I know it'll be the lane etc to a large group)

Things have altered from when that lot up the road did a shirt and naming rights deal, that tends to not be the way of things now, hopefully someone will provide a more recent example.

I believe this is roughly right (watch me go and be shown to be completely wrong :D )
 

arunspurs

Well-Known Member
Aug 31, 2012
8,807
35,543
I doubt tech companies would be willing to spend millions per year on such sports assets. I can't see how it helps Google or Face book or Amazon. They don't need marketing.

These companies are in some sense tax evaders . Example- Amazon getting 129m back as refund instead of paying a dollar of tax in US for last year.Notion that they will spend money for 15+ years on sponsoring stadiums doesnt add up for me

Except for a SAP sponsored San Jose NHL stadium, I dont think we will find any tech company sponsored stadiums.
 

Hotspurious

Well-Known Member
Aug 29, 2016
518
2,072
I doubt tech companies would be willing to spend millions per year on such sports assets. I can't see how it helps Google or Face book or Amazon. They don't need marketing.

These companies are in some sense tax evaders . Example- Amazon getting 129m back as refund instead of paying a dollar of tax in US for last year.Notion that they will spend money for 15+ years on sponsoring stadiums doesnt add up for me

Except for a SAP sponsored San Jose NHL stadium, I dont think we will find any tech company sponsored stadiums.
Like the Qualcomm Stadium in San Diego or Oracle Park in San Francisco?
 

talkshowhost86

Mod-Moose
Staff
Oct 2, 2004
48,101
47,055
Ironically, if it is the Google Stadium, nobody will be able to find it on Google Maps because they will all be searching for White Hart Lane.

Although if Google are reading this...I think that's a bad thing so please don't ban me from your magnificent new stadium.
 

Ron Burgundy

SC Supporter
Jun 19, 2008
7,705
23,267
I'd be really surprised if it was Google - but it would surely be a good thing for the profile of the club and the potential opporunities.

Not sure what Google, one of the best know brands in the world, would get out of it
 

coys200

Well-Known Member
May 22, 2017
8,436
17,403
That's not what it would be like though; as I understood it going off previous talk DL was looking at cornerstone sponsorship, so multiple large sponsors rather than the traditional "name of stadium" sponsor, so it would be the "Champions/Premier league/"Other events" at the "Tottenham Hotspur Stadium" in association with "A,B,C, & X,Y,Z"

So it shouldn't ever lose the "Tottenham Hotspur Stadium" part no matter the event that is held there. This is important to keep our own brand and our team exposure out there.
(I know it'll be the lane etc to a large group)

Things have altered from when that lot up the road did a shirt and naming rights deal, that tends to not be the way of things now, hopefully someone will provide a more recent example.

I believe this is roughly right (watch me go and be shown to be completely wrong :D )

Not really sure that’s true tbh. A main sponsor would not stop there being corner sponsors. Any deal where the stadium was not named after the sponsor would be very watered down. The whole point of a main sponsor is instant impact so every media outlet quotes “Google Arena”. If it’s gonna be the Tottenham Hotspur stadium sponsored by google that just doesn’t work.
 

SpursSince1980

Well-Known Member
Jan 23, 2011
4,731
14,439
I'd be really surprised if it was Google - but it would surely be a good thing for the profile of the club and the potential opporunities.

Not sure what Google, one of the best know brands in the world, would get out of it
But what are they known for? Search, right? What are they less known for? Chromebook, Pixel, ambient/voice services, cloud SaaS, PaaS and IaaS... etc. So, in that respect, I don't think it would hurt or diminish their brand. It would likely help drive increased awareness of products and services not called Search.

That all being said... I do have a hard time imagining them delving into something like this. Not sure it's their normal M/O.
 

hellava_tough

Well-Known Member
Apr 21, 2005
9,429
12,382
But what are they known for? Search, right? What are they less known for? Chromebook, Pixel, ambient/voice services, cloud SaaS, PaaS and IaaS... etc. So, in that respect, I don't think it would hurt or diminish their brand. It would likely help drive increased awareness of products and services not called Search.

That all being said... I do have a hard time imagining them delving into something like this. Not sure it's their normal M/O.

They're also into 'big data' for analysis in order to create new products.

We've got a high-tech, cashless, 'smart' stadium that is completely unique as of June 2019 globally.

Google might want to study customer trends, including movement and spend, within the building in order to develop software products for other stadiums and shopping centres, etc.

Might be a bit of a long-shot, but there's a lot more going on with Google than just the search engine (as you've stated).
 

spursfan77

Well-Known Member
Aug 13, 2005
46,680
104,956
Ah, that makes me question the info. No way one of the tech giants sponsor a stadium in my opinion. They don't need to. The only one that could be possible is Amazon, who're moving into football broadcasting. Not sure if that would be a conflict though.

We almost secured HSBC 12 months ago didn’t we. I wouldn’t be surprised if it’s finance related from abroad.
 
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