The Naming Rights Thread

Phischy

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I seem to recall that, quite a while ago, someone said that DL was looking to do what they do in the USA and have corner (?) sponsors. The idea being that we would get 4 sponsors who, in total, would pay more than we would get from one big sponsor.

I do wonder when the sponsor(s) will actually be announced.
'Cornerstone' sponsors. This isn't to replace a naming rights partner, but in addition to. The idea is that brands which would also be very likely to want to supply the stadium (e.g. Soft drinks, betting, fast food etc.) are encouraged to enter into extended term partnership deals, which involve their name and brand being heavily publicised around the stadium. Cornerstone isn't location specific (I.e. The brand doesn't have a corner of the stadium) more a reference to the fact a cornerstone is normally a large fundamental part of the structure of an old fashioned building meaning a cornerstone sponsor is a fundamental part of the financing of the stadium and subsequently of the stadium's operation and image. In theory this could be tied in with the naming of stands or entrances to the stadium, the cornerstone element does point to something structural, so it could mean named parts of the stadium, which would feel very commercial, but if it keeps ticket prices down...

It works in America, but isn't something which has really been seen over here, so I'm sceptical the club will find willing partners, or if they do, what the negative impact may be on the primary naming rights deal, but all that will become increasingly apparent over the next 10 months.

One thing that did surprise me was the length of the AIA commitment this summer. You'd think naming rights would be more popular with shirt sponsorship and owning the entire branding. Maybe that points to strong AIA interest in the naming rights, who knows.
 

RichieS

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'Cornerstone' sponsors. This isn't to replace a naming rights partner, but in addition to. The idea is that brands which would also be very likely to want to supply the stadium (e.g. Soft drinks, betting, fast food etc.) are encouraged to enter into extended term partnership deals, which involve their name and brand being heavily publicised around the stadium. Cornerstone isn't location specific (I.e. The brand doesn't have a corner of the stadium) more a reference to the fact a cornerstone is normally a large fundamental part of the structure of an old fashioned building meaning a cornerstone sponsor is a fundamental part of the financing of the stadium and subsequently of the stadium's operation and image. In theory this could be tied in with the naming of stands or entrances to the stadium, the cornerstone element does point to something structural, so it could mean named parts of the stadium, which would feel very commercial, but if it keeps ticket prices down...

It works in America, but isn't something which has really been seen over here, so I'm sceptical the club will find willing partners, or if they do, what the negative impact may be on the primary naming rights deal, but all that will become increasingly apparent over the next 10 months.

One thing that did surprise me was the length of the AIA commitment this summer. You'd think naming rights would be more popular with shirt sponsorship and owning the entire branding. Maybe that points to strong AIA interest in the naming rights, who knows.
"AIA Arena" would sound about as good as we can reasonably expect.
 

Roynie

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'Cornerstone' sponsors. This isn't to replace a naming rights partner, but in addition to. The idea is that brands which would also be very likely to want to supply the stadium (e.g. Soft drinks, betting, fast food etc.) are encouraged to enter into extended term partnership deals, which involve their name and brand being heavily publicised around the stadium. Cornerstone isn't location specific (I.e. The brand doesn't have a corner of the stadium) more a reference to the fact a cornerstone is normally a large fundamental part of the structure of an old fashioned building meaning a cornerstone sponsor is a fundamental part of the financing of the stadium and subsequently of the stadium's operation and image. In theory this could be tied in with the naming of stands or entrances to the stadium, the cornerstone element does point to something structural, so it could mean named parts of the stadium, which would feel very commercial, but if it keeps ticket prices down...

It works in America, but isn't something which has really been seen over here, so I'm sceptical the club will find willing partners, or if they do, what the negative impact may be on the primary naming rights deal, but all that will become increasingly apparent over the next 10 months.

One thing that did surprise me was the length of the AIA commitment this summer. You'd think naming rights would be more popular with shirt sponsorship and owning the entire branding. Maybe that points to strong AIA interest in the naming rights, who knows.

Thanks for that. It certainly makes sense. Let's hope they are successful with it as it should bring in a lot more wonga!
 
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whitesocks

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"AIA Arena" would sound about as good as we can reasonably expect.
Agree - I AIA ticks most the boxes for me.
They don't seem to be associated with head choppy countries, dictators or child slave labour camps and do not seem to prey on addicts of some kind.
They might be doing all these things and worse, but they don't get any headlines about it, and that of course is the most important thing.

The colours are a bit of a problem though.
 

Hoopspur

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It will be 'The (Insert Name) Stadium', Tottenham at the most. Maybe even drop Stadium.

Spurs follow and don't lead. We will copy The Emirates. Traditionally we've copied Manchester United in our marketing, but as we can't call it Old Trafford then we're stuffed! Brings me to the point - how much could United make by sponsoring their ground name? :eek:
 

robertgoulet

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'Cornerstone' sponsors. This isn't to replace a naming rights partner, but in addition to. The idea is that brands which would also be very likely to want to supply the stadium (e.g. Soft drinks, betting, fast food etc.) are encouraged to enter into extended term partnership deals, which involve their name and brand being heavily publicised around the stadium. Cornerstone isn't location specific (I.e. The brand doesn't have a corner of the stadium) more a reference to the fact a cornerstone is normally a large fundamental part of the structure of an old fashioned building meaning a cornerstone sponsor is a fundamental part of the financing of the stadium and subsequently of the stadium's operation and image. In theory this could be tied in with the naming of stands or entrances to the stadium, the cornerstone element does point to something structural, so it could mean named parts of the stadium, which would feel very commercial, but if it keeps ticket prices down...

It works in America, but isn't something which has really been seen over here, so I'm sceptical the club will find willing partners, or if they do, what the negative impact may be on the primary naming rights deal, but all that will become increasingly apparent over the next 10 months.

One thing that did surprise me was the length of the AIA commitment this summer. You'd think naming rights would be more popular with shirt sponsorship and owning the entire branding. Maybe that points to strong AIA interest in the naming rights, who knows.
Definitely popular in the US as of late. The kop is probably going to be the easiest thing to monetize that way. Wouldn't surprise me to see that made a cornerstone mark. The AIA kop of Nike Stadium at White Hart Lane.
 

whitesocks

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Definitely popular in the US as of late. The kop is probably going to be the easiest thing to monetize that way. Wouldn't surprise me to see that made a cornerstone mark. The AIA kop of Nike Stadium at White Hart Lane.
They'll not mention WHL ever again. The non sponsored name for UEFA competitions will most like be Tottenham Hotspur Stadium or worse Northumberland Park Stadium to make sure it doesn't catch on.

Otherwise you have nailed why the marketing men have come up with something as alien to our club as 'Kop'.
They'll certainly not like the chants of 'we're the Park Lane..' and will drown it out with some pre-recorded 'you'll never walk alone, with the AIA Kop' type chant. And drumming...
 

SpunkyBackpack

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Definitely popular in the US as of late. The kop is probably going to be the easiest thing to monetize that way. Wouldn't surprise me to see that made a cornerstone mark. The AIA kop of Nike Stadium at White Hart Lane.
I wouldn't want to use the word kop, would just have Liverpool fans whinging about copying all the time. Levy will use his head and sell it off separately, the 'Natwest Bank' or something.
 

Armstrong_11

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Agree - I AIA ticks most the boxes for me.
They don't seem to be associated with head choppy countries, dictators or child slave labour camps and do not seem to prey on addicts of some kind.
They might be doing all these things and worse, but they don't get any headlines about it, and that of course is the most important thing.

The colours are a bit of a problem though.
Think the worst thing is that they were part of AIG when they had their accounting scandal. And when they had to liquidate and be bailed out during the financial crisis. (Let's also remember AIG was man Utd sponsor at that time. Lol)

But they are not part of AIG any longer.
 

N17Jack

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I wouldnt mind betting it gets referred to as the white wall, and the fans that sit (or stand) there as white wallers
 

Lilbaz

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They'll not mention WHL ever again. The non sponsored name for UEFA competitions will most like be Tottenham Hotspur Stadium or worse Northumberland Park Stadium to make sure it doesn't catch on.

Otherwise you have nailed why the marketing men have come up with something as alien to our club as 'Kop'.
They'll certainly not like the chants of 'we're the Park Lane..' and will drown it out with some pre-recorded 'you'll never walk alone, with the AIA Kop' type chant. And drumming...
When munich play in the champs league what do the pundits call the stadium?
 

Lilbaz

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Think the worst thing is that they were part of AIG when they had their accounting scandal. And when they had to liquidate and be bailed out during the financial crisis. (Let's also remember AIG was man Utd sponsor at that time. Lol)

But they are not part of AIG any longer.
AIG didn't have an accounting scandle. They were fucked by goldman sachs. All Aig did was their job of insuring against failed shares.
 

Phischy

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arunspurs

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Usually new stadiums announce naming rights partner 12 months prior to opening.

Should we be really concerned as we aren't even getting related rumours?
 

THFCSPURS19

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Thread starter #120
Usually new stadiums announce naming rights partner 12 months prior to opening.

Should we be really concerned as we aren't even getting related rumours?
Not really because we have a very tight schedule so any potential sponsor would probably wait until later on.
 
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