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The Naming Rights Thread

dave5150

Well-Known Member
Aug 31, 2011
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Not sure if the naming rights will be known this week or not, but it's worth keeping an eye out tomorrow. ;)

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It's clearly Specsavers! :whistle: (y)
 

Donki

Has a "Massive Member" Member
May 14, 2007
14,451
18,966
Or maybe Levy hasn't signed a naming rights deals until the end of the transfer window because he'll get a lot more if Bale is signed....:cautious:

You would think with 2 months to go the naming rights has been sorted, depending on the stadium completion date being 100% sure.
 

CoopsieDeadpool

Well-Known Member
Jun 8, 2012
18,257
70,419
Deal with hotelsdotcom announced as a partner. Sounds like will have a lot of signage around stadium. Read somewhere about something is it “ corner sponsors” ? Where basically different areas of the ground are sold off in big deals. Wonder how much a deal like this is worth.


I'm sure (years ago) I read in the stadium thread that Levy was contemplating exploring the option of getting sponsorship for each individual stand. Don't know how / if that would work with / alongside a main naming rights deal for the stadium (conflict of interests, perhaps?) but I imagine quite a fee could be requested for such a privilege?

THFC were pretty quick to tell us that there will be no "Bill Nicholson Stand" or anything else named after previous players / managers, and such figures will be respected via various other methods in and around the stadium. So can't help thinking there is a reason or that?

Also not sure supporters would like the thought of calling their stand something different every 10 years or so?
 
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Wig

Well-Known Member
May 23, 2018
2,813
11,080
I'm sure (years ago) I read in the stadium thread that Levy was contemplating exploring the option of getting sponsorship for each individual stand. Don't know how / if that would work with / alongside a main naming rights deal for the stadium (conflict of interests, perhaps?) but I imagine quite a fee could be requested for such a privilege?

Also not sure supporters would like the thought of calling their stand something different every 10 years or so?
You would hope that the stadium naming rights deal would be for a fair bit longer than 10 years, though would likely include break clauses to cover both sides
 

Phischy

The Spursy One
Feb 29, 2004
1,000
1,152
I'm sure (years ago) I read in the stadium thread that Levy was contemplating exploring the option of getting sponsorship for each individual stand. Don't know how / if that would work with / alongside a main naming rights deal for the stadium (conflict of interests, perhaps?) but I imagine quite a fee could be requested for such a privilege?

THFC were pretty quick to tell us that there will be no "Bill Nicholson Stand" or anything else named after previous players / managers, and such figures will be respected via various other methods in and around the stadium. So can't help thinking there is a reason or that?

Also not sure supporters would like the thought of calling their stand something different every 10 years or so?
Not exactly, in addition to the main naming rights sponsor, the club was looking at American style 'Cornerstone' partnerships. For context that normally equates to a particular entrance or area of the stadium being heavily branded by that partner and used to flog their stuff in a big way (as opposed to the simple naming of a stand). Their presence would also be seen around the rest of the ground. I'm not sure if we're going that way as we seem to be setting up a number of lower level partnerships, but it could happen.
 

coys200

Well-Known Member
May 22, 2017
8,436
17,403
Not exactly, in addition to the main naming rights sponsor, the club was looking at American style 'Cornerstone' partnerships. For context that normally equates to a particular entrance or area of the stadium being heavily branded by that partner and used to flog their stuff in a big way (as opposed to the simple naming of a stand). Their presence would also be seen around the rest of the ground. I'm not sure if we're going that way as we seem to be setting up a number of lower level partnerships, but it could happen.

Isn’t the hotelsdotcom deal announced the other day a “cornerstone” sounds very much like it. Said they would have dedicated areas of stadium.
 

dovahkiin

Damn you're ugly !
May 18, 2012
3,319
89,221
hertyid: We've got people in Asia the next two weeks. Partly transfer related. Partly naming rights. Sounds like things are on the move.
 

kmk

Well-Known Member
Oct 5, 2014
4,146
27,502
just hope it's not AiA or another company with red in it's logo:whistle: runs fast before Lilbaz throws an object at me ……….. night, night:X3:

In Asia, red is the colour of good luck and prosperity. Many of the major Asian companies have red logos including HSBC, AIA, Nomura. JAL etc.
 

Lighty64

I believe
Aug 24, 2010
10,400
12,476
In Asia, red is the colour of good luck and prosperity. Many of the major Asian companies have red logos including HSBC, AIA, Nomura. JAL etc.

I understand that, and I’m really hoping it’s no AiA as it’s a guarantee that a big red logo will be seen on our stadium and will most probably mean that our kit sponsors for the next 10+ years will be them.
 
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