- Jul 21, 2005
- 4,486
- 3,895
Completely agree with a number of comments here. My two pennies on this:
1) IMO the important thing is getting £££ out of the deal - it always has been with shirt sponsorship and it always will be. If Nike offer the most then good for them, just do it and all that shit, i'm a convert.
2) The hook for any commercial deal has to be airtime and exposure - the new stadium, (hopefully) competing more regularly in the CL and the American football deal are all massive hooks on this. This could be a great deal for all parties if we get it right.
3) Yes all their kits are the fucking same not a huge issue for me but what's that about??? i mean seriously, the biggest sporting brand on the planet has a template and just changes the fucking colours on it??
1) IMO the important thing is getting £££ out of the deal - it always has been with shirt sponsorship and it always will be. If Nike offer the most then good for them, just do it and all that shit, i'm a convert.
2) The hook for any commercial deal has to be airtime and exposure - the new stadium, (hopefully) competing more regularly in the CL and the American football deal are all massive hooks on this. This could be a great deal for all parties if we get it right.
3) Yes all their kits are the fucking same not a huge issue for me but what's that about??? i mean seriously, the biggest sporting brand on the planet has a template and just changes the fucking colours on it??