The Naming Rights Thread
- Thread starter THFCSPURS19
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DiscoD1882
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- Mar 27, 2006
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Tbh. We aren’t exactly desperate for a naming right deal at the moment. Yes the money would be nice. But there is no pressing need for one. Until its the right one.
Posted to Rob & A&C yesterday that Kline was leaving, didn't know how long it would take to come out but it's been coming for some time now.
To back up what Trix said, he has done absolutely nothing and isn't well liked. I have very strong links to this
To back up what Trix said, he has done absolutely nothing and isn't well liked. I have very strong links to this
IfiHadTheWings
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- Aug 5, 2013
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To be honest i'd much rather stick with the Tottenham Hotspur stadium.
i'm sure people use us not having one as a stick to beat Levy with rather than actually wanting our stadium to be called some corporate tosh.
20m a year is hardly going to turn the fortunes of this club around.
i'm sure people use us not having one as a stick to beat Levy with rather than actually wanting our stadium to be called some corporate tosh.
20m a year is hardly going to turn the fortunes of this club around.
robotsonic
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- Aug 20, 2013
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More than happy to have the stadium named after ourselves forever to be honest. If we can compete financially without selling it, then we absolutely shouldn't bother.
IfiHadTheWings
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100%, this surely is the universal opinion on it.
Bluto Blutarsky
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- Mar 4, 2021
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If there was value in naming a stadium after the team - most teams would do that.
There is not enough value to make it a good decision.
There is not enough value to make it a good decision.
IfiHadTheWings
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Most teams don't have a venue like ours though.
I’m not sure about most teams. Most teams don’t have a stadium with the same kind of exposure ours has, as in nfl, boxing, concerts etc which reach a global audience.
IfiHadTheWings
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Exactly, although stadiums have held events throughout the years none are as diverse as ours.
we are breaking new ground with the multi purpose stadium.
Bluto Blutarsky
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Does not matter.
The issue is - does naming the stadium after the team generate £15-20M in new annual revenue? That is - new fans who are spending £15M+ each year on club merchandise, or allowing the club to expand its commercial deals by that amount due to new world-wide interest - every year.
Its a bad deal, that the club uses because it has not found the right partner yet.
IfiHadTheWings
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That might be the case but as a fan i'm not sure why people are climbing over themselves to rename our stadium some corporate rubbish.
robotsonic
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- Aug 20, 2013
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I'm sure it's very difficult to quantify, but it absolutely is giving us international reach and brand recognition. Not everything that isn't hitting the bottom line is a bad deal.
Anfield, Old Trafford, even Stamford Bridge still retain their names, and it doesn't mean it's negligence. Hopefully this tit moves across town and takes whatever two-bit contacts he has over there and they can be the ones to lose their identity!
bombarda
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- Aug 2, 2019
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No, this is bullshit.
It is about branding and PR. Something that is of course notoriously difficult to put a price on. But look at it this way, the club is trying to position Tottenham Hotspur as a world leading brand. That's exactly the aim any brand sponsoring the stadium would have. It's great exposure and a brand would be willing to pay out for it. For Spurs though, there's the opportunity cost at stake of missing out on their own exposure. Now, they'd of course still benefit somewhat, but that would be reduced as the stadium becomes known as, for the sake of argument, Salesforce Park. In addition, while Salesforce might pay £20m for the rights, once everything from tax, to costs associated with change, to lost revenue from other opportunities sold in as part of a package, that figure is going to be considerably less. So by having a stadium with such international reach named after themselves, Spurs are actually getting the exposure at a fraction of the cost that any other huge brand would.
ukdy
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- Jan 11, 2007
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Could the lack of any tangible results be due to him saving his best work and contacts for Chelsea?Posted to Rob & A&C yesterday that Kline was leaving, didn't know how long it would take to come out but it's been coming for some time now.
To back up what Trix said, he has done absolutely nothing and isn't well liked. I have very strong links to this
I know it's been said that the lack of naming rights has had the benefit of the club name being more widespread. Tottenham Hotspur Stadium v Generic Brand Stadium
Bluto Blutarsky
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All that is true - but misses the fundamental point of marketing - you have to turn it into revenue. That is the question sponsors will be asking - if I spend X on naming rights, what return will I get on that investment? Internally, Spurs have to ask the same question - if we forgo X in naming rights, will we make up that lost revenue somewhere else?
Brand recognition is only a means to an end - and if it is not generating new revenue - then it is a wasted opportunity.
Spurs are still looking to find a naming rights partner - that should tell you what you need to know - if it was better to be branded as Tottenham Hotspur Stadium - Levy would proudly announce that we won't seek a naming rights partner while ENIC own the club.
Now, I do think Levy was protecting the brand by not selling out cheap. But, don't confuse that with thinking it is better to have a non-branded stadium.
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