- Feb 1, 2013
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Would be interesting to know how many clubs discount over 65s and how much. Liverpool is just 25%.You cannot guarantee Champions League or even European football every year.
You also cannot guarantee a string of sell out Beyonce performances every year.
If you budget on that basis you run risks going forward - when such events occur then the additional profits derived should be invested in the club.
Sound economics suggests you manage what is under your control and budget accordingly.
What you can currently guarantee is a sell out stadium each match and the associated Revenue. Sound business sense.
Totally ignoring inflationary pressures on the costs of this side of the business is not logical - so increases to ticket prices, whether that be matchday or season ticket, is inevitable.
Fact that increases are less than inflation emphasise the reliance on other strands of the business income.
It should be remembered that a small increase each year is more sensible than a larger increases every other year and more easily manageable to our cash flow.
As a 63 year old season ticket holder, the news that there will be no future concessions to benefit from is disappointing - but unfortunately I do understand
It's a bit like society in general - the needs of the older generation is growing and the cost to support is falling on a smaller number.
It is not sustainable and THFC will not be alone in making such a stance.
What Levy has also done is prove to any potential investor is that the business of the football club is being run efficiently, and that even decisions which do not meet with universal agreement are taken if they are in the interests of the football club.