Deloitte Football Money League: The top eight Prem clubs...

[sloth]

Deloitte published their latest Football money league the other day (http://www2.deloitte.com/uk/en/page.../articles/deloitte-football-money-league.html) I've extracted the top eight Premier League clubs from the list, all of whom make the top 20 in the world.

The first thing to note is that the gap between us and the top four clubs is significant. Arsenal in fourth gross £300.5m per year, compared to our £180.5m.

That means Arsenal have an extra £120m each year income which once their expenses are subtracted they can put towards the squad.

Liverpool in fifth place have £75m income over and above what we do.

Meanwhile we enjoy a £51m advantage over Newcastle, and a £60m advantage over Everton.

In absolute terms the gap between us and the clubs immediately below us in the pecking order is significantly smaller than the gap between us and the clubs above us.

If you look at the breakdown it's clear why we're going for the stadium, as Arsenal make £56m more than us on match-day income rather than the £30m extra they get from CL. To also consider is that part of their extra £35m commercial revenue must be from Stadium sponsorship and other stadium events. The CL is also obviously less reliable as we always have to compete with five other clubs to get in the CL making that revenue stream unreliable.

 

[sloth]

Another point of interest is how much better we do than Newcastle and Everton with our commercial income. This is where Levy must get credit and where he earns his £1m+ p/a salary imo. This is impressive because companies probably sponsor us largely due to the global reach of the PL rather than any particular glamour our club has over Everton or Newcastle and so in theory if Kenwright and Ashley were doing their jobs right they'd achieve equivalent commercial revenue.

 

[Graysonti]

Another point of interest is how much better we do than Newcastle and Everton with our commercial income. This is where Levy must get credit and where he earns his £1m+ p/a salary imo. This is impressive because companies probably sponsor us largely due to the global reach of the PL rather than any particular glamour our club has over Everton or Newcastle and so in theory if Kenwright and Ashley were doing their jobs right they'd achieve equivalent commercial revenue.

Disagree.

We're clearly better supported than those two (look at key metrics like Twitter/Facebook followers for example) plus we are in London. Agree on stadium

 

[Graysonti]

Btw - are out figures up to date with new TV deal ?

Nothing published by club yet so one year lag on ours.

We will be over £200m

 

[Mullers]

We're 6th richest club, nothing new there.
Commercially Everton are doing very poorly, they've got to do better than that.
I've never criticised Levy's financial dealings away from the football pitch, it's other things that I have criticised him for.

 

[Bulletspur]

Disagree.

We're clearly better supported than those two (look at key metrics like Twitter/Facebook followers for example) plus we are in London. Agree on stadium

I am confused, how do you figure that one out? They have a bigger match day support due to having larger Stadia. I believe that is what they are basing the income on, as oppose to the number of Facebook and Twitter users. And what has London got to do with it? You could argue that having 6 EPL clubs based in London could dilute the support.

 

[Mullers]

Disagree.

We're clearly better supported than those two (look at key metrics like Twitter/Facebook followers for example) plus we are in London. Agree on stadium

That load of old bollocks is definitely not a key metric, plenty of people don't have Twatter or Pussbook.

 

[sloth]

Disagree.

We're clearly better supported than those two (look at key metrics like Twitter/Facebook followers for example) plus we are in London. Agree on stadium

We are better supported, but there is no way in hell that an extra 500k Twitter followers or 5m facebook likes translates into £16m and £30m extra commercial revenue over Newcastle and Everton respectively. Not even close. The PL is the global brand which we piggy-back to our commercial deals, and then it's just a question of how well we leverage that.

 

[sloth]

Btw - are out figures up to date with new TV deal ?

Nothing published by club yet so one year lag on ours.

We will be over £200m

This includes the TV deal, look at the Broadcast revenue!

 

[sloth]

We're 6th richest club, nothing new there.
Commercially Everton are doing very poorly, they've got to do better than that.
I've never criticised Levy's financial dealings away from the football pitch, it's other things that I have criticised him for.

Yes, things your amazing imagination has inferred Mullers. You're our very own Don Quixote!

 

[Mullers]

Yes, things your amazing imagination has inferred Mullers. You're our very own Don Quixote!

Ok I'll bite.
What has my imagination inferred Sloth?

 

[nedley]

And 6th we'll finish...

 

[danielneeds]

Another point of interest is how much better we do than Newcastle and Everton with our commercial income. This is where Levy must get credit and where he earns his £1m+ p/a salary imo. This is impressive because companies probably sponsor us largely due to the global reach of the PL rather than any particular glamour our club has over Everton or Newcastle and so in theory if Kenwright and Ashley were doing their jobs right they'd achieve equivalent commercial revenue.

Not at all. Whilst Levy has done well comerically, it's 90% done to the London economy compared to Liverpool or Newcastle. There just isn't the money up there.

Liverpool, as a club, is a bit different, as they have a much bigger country and world wide following, and people go there from all over.

 

[sloth]

Not at all. Whilst Levy has done well comerically, it's 90% done to the London economy compared to Liverpool or Newcastle. There just isn't the money up there.

Liverpool, as a club, is a bit different, as they have a much bigger country and world wide following, and people go there from all over.

1. Our support base is not greater in terms that could in any way be translated into £20m more value to sponsors than Newcastle's and Everton's.

2. If it was simply London then why not West Ham too? And how does London based translate to global exposure? People around the world do not take more notice of a sponsor because they support a London club surely? Living in India as I currently do I doubt most know we're even a London club, but even if they do they know us because they know the PL. Sponsors sponsor us because of the PL's global exposure.

No, for me the answer is Levy's found a way to make the most of being moderately successful in the PL.

 

[Bus-Conductor]

One thing I found astounding, reading the full report is how much more commercial revenue Bayern Munich generate (€290m) than others including Barcelona (over €100m more than Barca).

The highest commercial revenue team, PSG (€327m) can be ignored as this is largely made up from bullshit Qatari "sponsorship".

If I were the president of Barca I'd be head hunting the commercial director of Bayern Munich asap, because there is no way that Bayern should be commercially more successful than Barca, just check out their respective social media popularity of example, Barca pisses Bayern for global appeal.

 

[sloth]

And 6th we'll finish...

See you say that, but in recent years we've had two fourth places, and a few fifth places... When resources are limited the answer is not to go head to head financially in the transfer market, but to get clever in the transfer market, buying and selling, and with player development... That we've done that should be a testament, instead it goes unrecognised by many journalists, pundits, and fans.

 

[sloth]

One thing I found astounding, reading the full report is how much more commercial revenue Bayern Munich generate (€290m) than others including Barcelona (over €100m more than Barca).

The highest commercial revenue team, PSG (€327m) can be ignored as this is largely made up from bullshit Qatari "sponsorship".

If I were the president of Barca I'd be head hunting the commercial director of Bayern Munich asap, because there is no way that Bayern should be commercially more successful than Barca, just check out their respective social media popularity of example, Barca pisses Bayern for global appeal.

I pretty much agree, however Bayern are one of the big four globally, on top of which they have little competition in their massive domestic German market, a market which dwarfs the Spanish, English, Italian and French one's, and in fact any other football loving one in the developed world.

 

[Bus-Conductor]

I notice it says we signed with "Pitch International" (Sports Marketing and Media rights company) to distribute Spurs TV globally ?

Are we planning a proper TV channel ?

 

[Bus-Conductor]

I pretty much agree, however Bayern are one of the big four globally, on top of which they have little competition in their massive domestic German market, a market which dwarfs the Spanish, English, Italian and French one's, and in fact any other football loving one in the developed world.

Commercial revenues for the german clubs is very impressive, Schalke pisses ours for example.

When you say the German domestic market dwarfs others, in what way(s) do you mean. I can't see any breakdown of how/where their commercial revenues are derived ?

Edit

I understand you are saying that german clubs are deriving more commercial revenue domestically than the rest, just not sure what you are basing that on ?

 

[sloth]

Commercial revenues for the german clubs is very impressive, Schalke pisses ours for example.

When you say the German domestic market dwarfs others, in what way(s) do you mean. I can't see any breakdown of how/where their commercial revenues are derived ?

Edit

I understand you are saying that german clubs are deriving more commercial revenue domestically than the rest, just not sure what you are basing that on ?

A mixture of a half remembered something I read somewhere, and the logic of their population being circa 80m to England's 50m, their GDP per capita being higher, and their over all GDP being far higher thus meaning the market being worth more than our's (i.e. potential to sell more stuff). And as I say them being the only truly super club in their league.

It maybe labours the point, but to point out what I'm sure you know, that football is supported through the turnstiles in Germany more than it is in England meaning, I'd have thought, at least as great an appetite for football in Germany.