Levy's clever call on stadium naming rights

mawspurs

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Tottenham Hotspur chairman Daniel Levy is someone who likes to push the boundaries when it comes to getting as much as he can for the club. The Spurs fans might feel that he could push more to make sure he gets the team the players it deserves, but it's hard to argue against the fact that when it comes to the club's stadium, Levy has delivered one of, if not the world's best.

Source: Football London
 

Spurger King

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I said as much ages ago. Isn’t the deal that any naming rights only apply to football? We’re a brand; of course Levy was going to take the opportunity to promote our name across the world.
 

Johnny J

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I'm not convinced. We aren't hosting American football games every week.

And even if the American football game was a good advert for the club, it'll be more than balanced out by the thrashing by Bayern.

Also, Aly really needs to Google the inverted pyramid for his writing. He regularly does the opposite.
 

spud

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It's not what the article is about, but the thing that hit me was that last weekend's NFL game set a new attendance record. We've had City here in the CL quarters and Ajax in a CL semi and yet the NFL put more bums on seats.

Pathetic.
 

whitesocks

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Many have questioned why Spurs have waited so long to tie up any deal, but on Sunday night it all became clear.
Huh?
That Levy is just waiting for an NFL franchise to first move to London?
It might be a long wait - the NFL will only care about how much money they'd make, not how shiny the stadium is.

Perhaps the whole country went 'NFL crazy' last weekend, but I didn't notice - I wasn't even aware the games were being played. It is hard to judge this as we all tend to stay in our own bubbles.
 

guiltyparty

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I said as much ages ago. Isn’t the deal that any naming rights only apply to football? We’re a brand; of course Levy was going to take the opportunity to promote our name across the world.
Can’t imagine someone ponying up money to get to name it on certain days. If that’s the plan, I can see why we haven’t got anyone yet.
 

guiltyparty

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Also, Aly really needs to Google the inverted pyramid for his writing. He regularly does the opposite.
Alas the internet has fucked with this tradition in the attention economy.

Love Ally, etc, but his stock in trade has become drawing out a few good points into long meandering stories so you read to the bottom.

Don’t hate the player, hate the game
 

$hoguN

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It's not what the article is about, but the thing that hit me was that last weekend's NFL game set a new attendance record. We've had City here in the CL quarters and Ajax in a CL semi and yet the NFL put more bums on seats.

Pathetic.
It’s due to different rules on advertising and how much space has to be left isn’t it?
 
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Yep Spurger called. Last weekend however many million NFL fans learned the name Tottenham Hotspur.

That we're teeing up American ownership should be more than apperent by now.
 

Spurger King

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I'm not convinced. We aren't hosting American football games every week.

And even if the American football game was a good advert for the club, it'll be more than balanced out by the thrashing by Bayern.

Also, Aly really needs to Google the inverted pyramid for his writing. He regularly does the opposite.
Oh it was @Allygold writing that? Explains a lot.
 

PeeLee

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It's not what the article is about, but the thing that hit me was that last weekend's NFL game set a new attendance record. We've had City here in the CL quarters and Ajax in a CL semi and yet the NFL put more bums on seats.

Pathetic.
Pathetic? It's nothing of the sort. Stadium attendances will reflect the nature of the sport. The NFL-sponsored clubs' fans last Sunday may have splashed out for every available ticket. It may have been anticipated as a well-behaved crowd, all the more a point of pride for US fans watching their chosen game in a foreign country where they are happy to behave as welcome guests. For our football matches, on the other hand, number of tickets made available will be partly influenced by security and crowd safety considerations and the stewarding and barriers thought necessary.
 

Lilbaz

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It's not what the article is about, but the thing that hit me was that last weekend's NFL game set a new attendance record. We've had City here in the CL quarters and Ajax in a CL semi and yet the NFL put more bums on seats.

Pathetic.
Largely it's about segregation of fans and the amount of corporate that turn up. Not as many seats are available for football as american football.
 
Joined
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It's not what the article is about, but the thing that hit me was that last weekend's NFL game set a new attendance record. We've had City here in the CL quarters and Ajax in a CL semi and yet the NFL put more bums on seats.

Pathetic.
Sliding the pitch back allows extra seating if I'm not mistaken?

Also a big one off event is always going to get sold out, as opposed to a run of the mill league game against Burnley or someone.
 

sausage

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It's not what the article is about, but the thing that hit me was that last weekend's NFL game set a new attendance record. We've had City here in the CL quarters and Ajax in a CL semi and yet the NFL put more bums on seats.

Pathetic.
As others have pointed out, the seating configuration is different with the lower NFL pitch.

It's not pathetic if the club have put safety/quality over admissions.
 

Lilbaz

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Anyway it wasn't a clever call by levy. If someone had offered us a naming rights contract at a decent rate i'm sure he would have snapped their hand off.
 

Locotoro

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Largely it's about segregation of fans and the amount of corporate that turn up. Not as many seats are available for football as american football.
Essentially the club has to create a two or three seat divide between home and away support so we end up losing a couple of hundred in capacity.
Same problem doesn't occur in Rugby or A.Football because their fans just sit wherever
 

spud

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Sliding the pitch back allows extra seating if I'm not mistaken?

Also a big one off event is always going to get sold out, as opposed to a run of the mill league game against Burnley or someone.
The number of seats in the stadium is the same whether the pitch is in the stadium or under the south stand.

I would hardly call CL quarter and semi-finals 'run of the mill'.

It’s due to different rules on advertising and how much space has to be left isn’t it?
And separating the fans with seats as a barrier.
Largely it's about segregation of fans and the amount of corporate that turn up. Not as many seats are available for football as american football.
Essentially the club has to create a two or three seat divide between home and away support so we end up losing a couple of hundred in capacity.
Same problem doesn't occur in Rugby or A.Football because their fans just sit wherever
So the consensus is that there are fewer seats available at a football match due to segregation of fans, and that is the reason why an NFL game gets more people in than a CL semi-final.

How many? A 'two or three seat divide'? A 'couple of hundred'? Consider this: stadium capacity: 62,062. NFL (and record) attendance: 60,463. So our record gate is 1,600 below capacity. Record football attendance: 60,407 (Aston Villa).

Like I said: pathetic.
 
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