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The Naming Rights Thread

JamieSpursCommunityUser

Well-Known Member
Jan 27, 2011
1,870
9,860
If a company is 50/50 on doing it being in the cl for the 4th year on the trott might edge it rather than us being in the europa. Perception of where the club is could be key.

I think it's likely the contract will have incentives for CL participation, NFL, number of capacity events (concerts, boxing) etc.

On on this basis £20m is achievable, though I'm sure we'd prefer to take the risk out of it.

O2 pay £12.5m a year for THE O2 - ie fewer markets.
 

Krule

Carpe Diem
Jun 4, 2017
4,534
8,686
Any naming rights investor is going to know that there are six legitimate teams looking. to qualify for the Champions League each season now, so it’s really not a given that we’ll be there every year.

Completely agree....we will hear nothing until our situation is clear. Someone may well have expressed definite interest but the price will undoubtably be "negotiable" upon our European destination next season.
 

hellava_tough

Well-Known Member
Apr 21, 2005
9,429
12,382
Another thing to consider is the extent of the NFL partnership in future seasons.

If there are an increased number of American football games at our stadium, or perhaps even a London franchise, you would have thought any naming rights deal would increase in size.
 

DogsOfWar

Well-Known Member
Jan 12, 2005
2,292
3,603
We need to get our heads around the fact that this will be a multi-use stadium.
Sponsorship will be around NFL, music events, Rugby, Boxing etc and we're just another part of that.

CL qualification is only a very small part of the process. This is why Levy said from the onset that a football only investment was never viable, it's only as a multi-event stadium that we can make the revenues to justify, and pay for, the build.

As I said much earlier in this thread, don't be surprised if naming rights aren't announced until after several major events have taken place so investors can really judge the commercial worth.
 

Grey Fox

Well-Known Member
Jul 10, 2008
5,126
31,089
With everyone and their dog calling it the best stadium in the world, there will probably not be a better time to get the naming rights sorted. Just onions
 

worcestersauce

"I'm no optimist I'm just a prisoner of hope
Jan 23, 2006
26,891
45,040
With everyone and their dog calling it the best stadium in the world, there will probably not be a better time to get the naming rights sorted. Just onions
Now we are in and they can see it I reckon it must be concentrating minds.
 

easley91

Well-Known Member
Jan 27, 2011
18,720
53,767
We need to get our heads around the fact that this will be a multi-use stadium.
Sponsorship will be around NFL, music events, Rugby, Boxing etc and we're just another part of that.

CL qualification is only a very small part of the process. This is why Levy said from the onset that a football only investment was never viable, it's only as a multi-event stadium that we can make the revenues to justify, and pay for, the build.

As I said much earlier in this thread, don't be surprised if naming rights aren't announced until after several major events have taken place so investors can really judge the commercial worth.
I have done, and what makes it easier is having the two pitches. I look forward to going NFL and gigs there. Still have the slimmest of hope Vince McMahon will get on the blower to Levy (what a conversation that would be!). With the WWE Network time differences are less of an issue. If they want to hold a PPV in the UK, one of the newest state of the art venues should be on the shortlist. If boxing is going to happen, then you never know.
 

Up From Dover

Well-Known Member
Jan 31, 2017
328
409
I know it won't bring in any revenue and will never happen but I'd love it if it was called The Bill Nicholson Stadium.
 

Jody

SC Supporter
Sep 11, 2004
7,004
5,813
Given his stats - is it not fast becoming the Christian Eriksen Stadium?
 

spids

Well-Known Member
Jul 19, 2015
6,647
27,841
I am quite surprised the stadium naming rights are not in the spotlight or even in place and announced. It's potentially going to cover off a lot of our debt and allow us to spend on players. Or maybe this is why there is radio silence and Levy is waiting until we have our deals concluded before saying we're half a billion pounds richer.
 

Saoirse

Well-Known Member
Aug 20, 2013
6,143
15,550
I am quite surprised the stadium naming rights are not in the spotlight or even in place and announced. It's potentially going to cover off a lot of our debt and allow us to spend on players. Or maybe this is why there is radio silence and Levy is waiting until we have our deals concluded before saying we're half a billion pounds richer.

I'm not very optimistic on them. I know it's only West Ham there, but they couldn't even get a £3m per year deal over the line for the Olympic Stadium. The O2 Arena went for £12.5m per year - they have an average of 6m visitors per year compared to a very optimistic estimate of 2m per year at NWHL, mostly consisting of the same people over and over again rather than a variety of potential customers. The market of huge global companies with money to throw around who want to spend it on sponsoring a sports stadium/institution in a country persistently threatening to commit cultural and economic suicide isn't great. And the longer we leave it the more it will be referred to with its existing name, degrading the sponsorship value even if Brexit is resolved without said calamity. I expect we have a choice between taking a gamble and waiting, or taking a deal at a significantly lower value than would've been forecast pre-2016.
 

spids

Well-Known Member
Jul 19, 2015
6,647
27,841
I'm not very optimistic on them. I know it's only West Ham there, but they couldn't even get a £3m per year deal over the line for the Olympic Stadium. The O2 Arena went for £12.5m per year - they have an average of 6m visitors per year compared to a very optimistic estimate of 2m per year at NWHL, mostly consisting of the same people over and over again rather than a variety of potential customers. The market of huge global companies with money to throw around who want to spend it on sponsoring a sports stadium/institution in a country persistently threatening to commit cultural and economic suicide isn't great. And the longer we leave it the more it will be referred to with its existing name, degrading the sponsorship value even if Brexit is resolved without said calamity. I expect we have a choice between taking a gamble and waiting, or taking a deal at a significantly lower value than would've been forecast pre-2016.

It's not just about visitors it's about television exposure. The Premier League is the most-watched sports league in the world, broadcast in 212 territories to 643 million homes and a potential TV audience of 4.7 billion people... and it's live from the XYZ stadium. As an established Premier League top 4 club and CL competitors we will be shown most weeks around the world to huge audiences. Then there's a minimum 2 NFL games per season, other sports events, concerts, E-sport tournaments etc. I know the belief was that Levy would look for multiple sponsorship deals for different aspects of the stadium, but we're effectively losing potential income every day we don't have a deal in place. I'd be hopeful of the stadium naming rights bringing in £400M over a 20 year period (so ~£20M a year), and it would probably have to be broken down into separate deals to facilitate this.
 

Saoirse

Well-Known Member
Aug 20, 2013
6,143
15,550
It's not just about visitors it's about television exposure. The Premier League is the most-watched sports league in the world, broadcast in 212 territories to 643 million homes and a potential TV audience of 4.7 billion people... and it's live from the XYZ stadium. As an established Premier League top 4 club and CL competitors we will be shown most weeks around the world to huge audiences. Then there's a minimum 2 NFL games per season, other sports events, concerts, E-sport tournaments etc. I know the belief was that Levy would look for multiple sponsorship deals for different aspects of the stadium, but we're effectively losing potential income every day we don't have a deal in place. I'd be hopeful of the stadium naming rights bringing in £400M over a 20 year period (so ~£20M a year), and it would probably have to be broken down into separate deals to facilitate this.
I was hoping for similar, but I'm failing to see from a sponsor's perspective what would make our place worth £20m a year while even a £3m a year gamble on the Olympic didn't get any interest. They've obviously got Premier League football too albeit with lower viewing figures, they've got concerts, and they've got a venue which is at least somewhat iconic and familiar from the Olympics even if it's awful for matchgoing fans. If the value of their's right now is only, say, £2m then I don't see what could make ours worth 10x as much (3-4x I could see, but I doubt we'd take ~£7m a year).
 

wrd

Well-Known Member
Aug 22, 2014
13,603
58,005
I was hoping for similar, but I'm failing to see from a sponsor's perspective what would make our place worth £20m a year while even a £3m a year gamble on the Olympic didn't get any interest. They've obviously got Premier League football too albeit with lower viewing figures, they've got concerts, and they've got a venue which is at least somewhat iconic and familiar from the Olympics even if it's awful for matchgoing fans. If the value of their's right now is only, say, £2m then I don't see what could make ours worth 10x as much (3-4x I could see, but I doubt we'd take ~£7m a year).

With all due respect they have the Dildo brothers in charge and we have Levy. I'm amazed their stadium wasn't named The Pornhub Arena
 

Donki

Has a "Massive Member" Member
May 14, 2007
14,451
18,966
I was hoping for similar, but I'm failing to see from a sponsor's perspective what would make our place worth £20m a year while even a £3m a year gamble on the Olympic didn't get any interest. They've obviously got Premier League football too albeit with lower viewing figures, they've got concerts, and they've got a venue which is at least somewhat iconic and familiar from the Olympics even if it's awful for matchgoing fans. If the value of their's right now is only, say, £2m then I don't see what could make ours worth 10x as much (3-4x I could see, but I doubt we'd take ~£7m a year).

Its because West Ham dont own the stadium as far as I am aware, any sponsership of the Olympic stadium would only be used for West Ham games, for anything else the stadium would still be called the Olympic Stadium. Not very appealing to a sponser.

Having said that I dont think we have a chance of getting anywhere close to what Levy is asking.
 

Saoirse

Well-Known Member
Aug 20, 2013
6,143
15,550
Its because West Ham dont own the stadium as far as I am aware, any sponsership of the Olympic stadium would only be used for West Ham games, for anything else the stadium would still be called the Olympic Stadium. Not very appealing to a sponser.

Having said that I dont think we have a chance of getting anywhere close to what Levy is asking.

The media reporting suggests differently, although could of course be wrong - talks about the need for more non-football events to drive the price up.

They also quote a 'senior sponsorship advisor': "UK sports sponsorship is the softest it's been for a long time, mainly because of Brexit. Business hates uncertainty and if you're asking someone for a long-term sponsorship, it's no good."
 

Donki

Has a "Massive Member" Member
May 14, 2007
14,451
18,966
The media reporting suggests differently, although could of course be wrong - talks about the need for more non-football events to drive the price up.

Im looking for the article on it now, It was a year or so ago I read it. Looking at articles now it seems the deal for the naming rights isnt being negotiated by West Ham and they only get a 40% cut of it.... so I am probably wrong.
 

spids

Well-Known Member
Jul 19, 2015
6,647
27,841
I was hoping for similar, but I'm failing to see from a sponsor's perspective what would make our place worth £20m a year while even a £3m a year gamble on the Olympic didn't get any interest. They've obviously got Premier League football too albeit with lower viewing figures, they've got concerts, and they've got a venue which is at least somewhat iconic and familiar from the Olympics even if it's awful for matchgoing fans. If the value of their's right now is only, say, £2m then I don't see what could make ours worth 10x as much (3-4x I could see, but I doubt we'd take ~£7m a year).

How many people watch West Ham games on TV from the Olympic stadium? They only really get major broadcast coverage in league games against the top six. So six times a year. Nearly all our games get major coverage these days, plus there's a further 3 - 6 CL home games, so 22-25 games from the new stadium being broadcast in the States and all over Asia. That has to be worth a lot more. £20m a year may be a push, but that is why Levy will break it down into different deals. I guess we'll see when he gets round to announcing the deals.
 

Lilbaz

Just call me Baz
Apr 1, 2005
41,363
74,893
It's not just about visitors it's about television exposure. The Premier League is the most-watched sports league in the world, broadcast in 212 territories to 643 million homes and a potential TV audience of 4.7 billion people... and it's live from the XYZ stadium. As an established Premier League top 4 club and CL competitors we will be shown most weeks around the world to huge audiences. Then there's a minimum 2 NFL games per season, other sports events, concerts, E-sport tournaments etc. I know the belief was that Levy would look for multiple sponsorship deals for different aspects of the stadium, but we're effectively losing potential income every day we don't have a deal in place. I'd be hopeful of the stadium naming rights bringing in £400M over a 20 year period (so ~£20M a year), and it would probably have to be broken down into separate deals to facilitate this.
For £400m you can buy newcastle and brighton.
Potential audience is meaningless. Only 2% of uk viewers watch games live on tv at home.https://www.football365.com/news/the-future-of-premier-league-football-on-tv-part-one
 
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