Makes a hell lot of sense for the Stadia brand.Off Topic Fun fact: the laboratory model in ant man was actually the same model as the school for ants in Zoolander.
On Topic - Google would be a very strong sponsor. The Stadia brand is still very much a gamble for them and isn't making much traction so I could see how this kind of linkup might make sense to them.
Yup! Blackberry a good example. Very innovative in the launch of Smart phones, sat on their laurels and was then overtaken by Apple and Android. When they realised and tried to catch up it was too late as both iPhone and Galaxy had captured the market.If they stay bullish. If they rest on their laurels then someone will have a better product and they will fall. Some would argue firefox is superior. The chinese will be pushing their own brands.
In business nothing is static. It takes enormous effort to stay top of the hill.
And don't forget BBM which I believe shut down just about a week ago...Yup! Blackberry a good example. Very innovative in the launch of Smart phones, sat on their laurels and was then overtaken by Apple and Android. When they realised and tried to catch up it was too late as both iPhone and Galaxy had captured the market.
Disagree with this. Sponsorship is as much about PR as it is marketing.It's just sort of the opposite of what the likes of Google or Facebook want to do at the moment. They want to quietly increase their scope and influence without coming across like they are these ever-increasing behemoths that threaten the very fabric of our society. (Ron Howard narrator: "They are." )
Agree. They’ve never sponsored a stadium, ever. If they wanted to do all that tech testing, they could have been doing it in the NFL for years. Sony and Huawei have. Even EA has a deal with the Vancouver Whitecaps in the MLS. Why now, why here?But what are they known for? Search, right? What are they less known for? Chromebook, Pixel, ambient/voice services, cloud SaaS, PaaS and IaaS... etc. So, in that respect, I don't think it would hurt or diminish their brand. It would likely help drive increased awareness of products and services not called Search.
That all being said... I do have a hard time imagining them delving into something like this. Not sure it's their normal M/O.
Yes I think they are one of the banks providing money. Found this comment online:Levy had a meeting last week with HSBC, cant remember if one of our loans are already with them?
Not to mention the NFL games (2x per annum plus longshot potential of a franchise team), Rugby, Boxing, concerts etc. PR potential reach is massive.Disagree with this. Sponsorship is as much about PR as it is marketing.
Think about how many times you've heard the new stadium be referred to as the 'best stadium in the world' since its opening.
Now think about how appealing it would be for such companies to have their brands attached to something with such prestige. Every second week (and every home CL game) 100s of millions of people worldwide would be hearing 'Google/Facebook Stadium is the best in the world.' That does a lot for a brand's reputation.
Agree with this, Levy likes to do things differently and is great at coming up with innovative ideas.I do have a feeling it’s not gonna be a bog standard Naming rights. Absolutely no idea how it will be structured but feeling it will be like nothing we’ve seen before.
You are thinking what google is today. They will be looking at where they will be in 5 years time. Twitch has cut into youtube with a lot of streamers treating youtube as an afterthought. Android will be challenged seriously by the chinese in the coming years. I don't know whether they are interested in sponsoring the stadium but it will have reach across asia, who are massive fans of the premier league.Agree. They’ve never sponsored a stadium, ever. If they wanted to do all that tech testing, they could have been doing it in the NFL for years. Sony and Huawei have. Even EA has a deal with the Vancouver Whitecaps in the MLS. Why now, why here?
I guess Stadia could make a PR exercise interesting but are Google committed to it for long enough to make it worthwhile? Google is infamous for dumping things when they don’t work and the Stadia reveal was awful. Xbox looking like they’ll blow them out of the water, so what if no one gets it? Does it get renamed?
The idea that Google need the PR is making me giggle a lot though. So Google is not famous for YouTube or Android then? Or Google Home or Google Maps? Or Google Earth or Google Docs? This idea that people only know Google for search is ridiculous