Levy has already discussed the likelihood of cornerstone sponsorship arrangements. This is public domain info. We’ll probably not know the exact figure of any particular deal.It will be interesting to see what Levy can do with the pull of both PL and the NFL. Looking over some articles now - it looks like < $20M/year is about the going rate for an NFL stadium in a big market.
The LA Rams are looking for $30M/year for 20 years for their new stadium. AT&T pays between $17-19 M/year for the Cowboys stadium. MetLife pays about $19M/year for the Jets/Giants stadium.
Mercedes Benz pays $12M/year over 27 years for the new Atlanta stadium.
US Bank is paying $8.8M/year over 25 years for the Minnesota stadium.
Arsenal was ~ £7.5M/year over 15 years (£100M total)
There has been talk of Levy pushing for a deal worth £400M (but not clear on the time frame). And, also there has been talk of multiple types of sponsorships to get to the £400M - so maybe a primary stadium sponsor, and then sub-sponsors of various parts of the stadium - either stands, or entrances. I expect Spurs/Levy to get creative here.
Ideally, I'd love to see a £20M/year deal for 20 years as the primary sponsor...but it might come in less than that, but with some escalator clauses based on NFL exposure and/or Spurs league and CL success.
I imagine Joe Lewis indirectly is the guarantor for the loans. For all the talk of delays, not once has a bank queried the situation. They know their money is safe.Lewis is paying for nothing. The whole stadium is currently paid for by bridging loans. Lewis won’t have put a penny in at the end of this.
The tie up with the NFL has the ultimate aim for us to be the home of a London franchise, and as the only stadium in London with a purpose built artificial pitch (which the NFL prefers) and facilities, we have a massive advantage should it come to pass.
Sure, the plan is theclubfans will eventually pay off all the loans and Enic will own a stadium worth a billion. Lewis will be handsomely compensated for the risk he has taken on. But this is not how he usually makes his money - there are easier ways and maybe his angle is the fun of hosting a few NFL games for his mates.
Ideally, I'd love to see a £20M/year deal for 20 years as the primary sponsor...but it might come in less than that, but with some escalator clauses based on NFL exposure and/or Spurs league and CL success.
Not really. Next year's fixtures are already known, they're simply announcing the dates. It's by no means a big deal for anybody - with the possible exceptions of Spurs and the teams involved - and it will get little or no air time in north America.That leaves naming rights - and we seemingly are moving ahead with the nfl fixtures with none, which is odd.
The fact that it has no basis in reality? It sounds like you don't really understand the NFL business model.Moot point, in the same manner as the cl, the nfl can require an unbranded name be used. What about this is so hard to grasp?
The Cowboys are the NFL's most valuable team for the 11th straight year and the world's most valuable sports franchise. America’s Team is worth $4.8 billion, up 14%, with profits of $350 million thanks to a booming merchandise business and the revenue opportunities at their new practice facility, The Star.
The Cowboys generate more than $150 million annually from sponsors. Owner Jerry Jones revolutionized the sponsorship template in the NFL two years after he purchased the team in 1993. He secured agreements with big brands Nike, Pepsi and American Express tied to his stadium, instead of the team, to get around the NFL's control of sponsorships for clubs. Lawsuits flew before Jones settled with the NFL, and a new era was ushered in with teams actively selling sponsorships. The NFL’s 32 teams generated $1.4 billion in revenue last season from sponsorships, ad signage and stadium naming rights.
Jones renewed one of his landmark deals at the end of 2016 with a 10-year extension with PepsiCo. He is now actively selling sponsorships at The Star. The practice facility alone had $20 million in sponsor revenue last season -- more than some teams generate overall from sponsors.
Trying to explain this toAt the risk of flogging a semi-moribund horse, ENIC will not own a stadium at all. THFC will own a stadium. ENIC will continue to own shares in THFC. It's not the same thing. Not just "technically", it isn't the same thing at all, in any way.
ENIC do not have any direct interest in THFC assets. They can't get their hands on THFC assets unless (for instance) THFC were to default on secured debts to ENIC and ENIC were to foreclose on the security, which might or might not include the stadium. But there aren't any such secured loans, not that are publicly known.
The way Lewis will be "handsomely compensated" for the risks that he hasn't actually taken on is that, if the stadium succeeds in raising THFC's profile, on-field success and profitability, the value of THFC shares will go up. But that's all. Repeat: ENIC do not own any of THFC's assets, including the new stadium. They are separate entities and the fact that ENIC owns nearly all the shares in THFC does not change that.
Doubt that they will announce the naming rights till yhe stadium is more complete. Can't seeing it being tomorrow.
There was a study done sometime back by a Spurs blogger, that NFL or club football stadium across the world announces their naming rights around 10 to 12 months from opening day on average. This to give them enough time to prep the stadium with signage or boards and everything related to the sponsor.
I wouldn't like to see a deal over a 20 year period. In 20 years 20m would not even get you a Jordan Henderson on loan for half a season
Is naming rights really that big a deal if it’s £20m. Ok that’s a nice few extra quid but in the grand scheme it’s pretty minor. Winning the juve game alone will be worth £10-15m. For the naming rights to be inline with TV money transfers wages it should surely be way more than £20m.
think he means £20m a year. Over a ten year deal that’s a big portion of the stadium payed off£20m? You're joking surely?
think he means £20m a year
Is naming rights really that big a deal if it’s £20m. Ok that’s a nice few extra quid but in the grand scheme it’s pretty minor. Winning the juve game alone will be worth £10-15m. For the naming rights to be inline with TV money transfers wages it should surely be way more than £20m.