- Aug 27, 2013
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I kinda get where you're coming from, but the same is true of football. No one cares about the stadium, yet naming rights for stadiums are a thing. It's like saying no one cares about or takes notice of the sponsor on the front of the shirt.
Except they do. Maybe not in an explicit way, but subliminally the reinforcement of seeing a brand over and over, or hearing the name repeated puts the brand in the forefront of a viewers mind.
If no one cared about the stadiums why would all the NFL stadiums have naming rights deals? Why would it be going that way here? You think companies are just trying to get rid of some spare cash?
For two reasons - every time the stadium is mentioned - the naming rights partner is mentioned. In print, at the stadium, and on TV. That is simply advertising.
Second, brands want to incorporate their advertising with popular sports teams - winners by association.
But - the average NFL fan is not a football fan - kind of the opposite. He is not going to go out and buy Spurs' gear because his team played at the stadium.
the value to Spurs/ENIC - rent, and property development around the stadium - and it should help with naming rights. All of these things provide a return on investment for ENIC and help pay down the stadium debt.