- Jul 23, 2013
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It's kind of the same thing they do in college basketball, tbh. They pick and choose a few schools they want to allow the opportunity to wear JB. They're generally flagship schools or schools that hold special spots in MJ's heart.Jordan Brand is a sub division but they're a separate division, in terms of sponsoring athletes/teams/schools/nations etc they make their own deals.
I'm still surprised that in 2024 they haven't gone all in on football, they would greatly increase they're already excellent revenue when they finally enter the sport properly.