- Feb 12, 2005
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As a slight footnote to that it's worth pointing out that what is sold as "Peroni" is a different beer to what is sold as Peroni in Italy so there's always confusion when talking about it with Italians. In Italy Peroni brew one beer called just Peroni, which is the bog-standard cheap and chearful beer in Italy. Kind of like a Carling/Fosters equivalent I suppose.
But then they also brew a so-called "premium" lager called Nastro Azzurro. However, in the UK, Nastro Azzurro is just marketed and labelled as just "Peroni" even though it has the Nastro Azzurro design on the label if you get what I mean. So when people say they love Peroni to an Italian, they're picturing the "non-premium" one and are confused as to why it's considered to be a premium product in the UK when it's basically the cheapest beer you can buy in Italy
That said, even the Nastro Azzurro/"UK-Peroni" is still just a bog-standard cold and wet larger though so I don't really get why it's always more expensive and made out to be some kind of premium product over here though.
Sorry, I'm boring myself now...
Interesting! So what good beer do Italians tend to drink? I am out there a couple of times a year and enjoy the coffee, wine and spritz culture . Rarely take note of what decent beers they drink. I do notice people tend to pick up cans of Moretti in supermarkets (although, they're owned by Heineken)