New Stadium Details And Discussions

[Spur-of-the-moment]

The UK won the bid to host the 2005 World Athletics Championship and Picketts Lock was identified as a site for a new national athletics stadium. When ENIC took over, there was talk of combining a THFC football stadium with a lottery-funded athletics stadium, but in late 2001 the government withdrew all commitments of possible financial support.

Sometime in 2006 or 2007, there was a rumour about ENIC developing a site adjacent to Picketts Lock to include a leisure complex, a new Spurs football stadium and a new railway line. It never came to anything.

The issue with Picketts Lock was always the poor transport connections. Too much money would have to be spent on making it viable from a transport perspective.
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[Lilbaz]

Sorry i wasn't talking about pickets lock. I think we actually bought a small athletics track. It was sometime in the 90s.

 

[Spur-of-the-moment]

Which athletics track?

 

[Lilbaz]

It might have been a sports centre. Although i could be totally wrong.

 

[kishman]

It might have been a sports centre. Although i could be totally wrong.

Are you talking about the one on white hart lane?

 

[Hoopspur]

Are you talking about the one on white hart lane?

Only relatively recently there was talk of developing that site for Spurs but that never came to anything either, like Picketts Lock.

The most interesting one that i remember was that Spurs and that other lot were going to buy Ally Pally and develop that into an iconic stadium between them. Wouldn't have wanted to share with them, but that could have been truly one of the great stadiums of the world.

Mind you I recently thought that the Chelski plan of Battersea Power Station could have been spectacular too. Glad that fell through.

 

[Lilbaz]

Wasn't that under scholar?

 

[Spursidol]

Wayne Veysey ‏@wayneveysey
Humungous shirt sponsorship deal announced by Arsenal & Emirates - £30m-a-year for five years (2014-2019).

Looks like sponsorship deals are stilll going up in value - Arsenal did have a pretty low deal with Emirates (< £10m pa ?) fixed when they built the Emirates stadium. From memory itss bigger than both Man U and Liverpool.

If they can get that for a shirt deal, a stadium naming rights deal for us at an acceptable price (£20m for 20 years, £30m for 10 years etc) looks a lot more likely to ber achieved after this deal.

Makes a start on the actual stadium construction at end of this season look a whole lot more achievable


Edit :

Wayne Veysey ‏@wayneveysey
Although the Emirates sponsorship deal does include the naming rights for the stadium, which has been extended until 2028.

Sorry guys - this latest tweet is pretty fundamental. This does NOT change the landscape for Sponsorship deals - if Spurs have about £12m pa for shirtr deal sponsorship from Autonomy then £30m for combined shirt and stadium naming rights is not such a great deal !

 

[tobi]

I'm confused, it doesn't look like a good deal, seems they could have got more.

 

[Spursidol]

I'm confused, it doesn't look like a good deal, seems they could have got more.

Yup - problem I think was that Arsenal got a poor shirt sponsorship deal initially from Emirates and they have not caught up with the market yet.

I made the original post - and could not believe the second tweet which totally nullified the first tweet of only 10 minutes before. Arsenal should have been looking for £35m - £45m.

 

[Toela65]

Its a poor deal when you look at everything Emirates have got in Advertisement in terms of shirt/Stadium?Training etc for their money.

Utd and Liverpools deal is just for Shirt sponsor alone so when you break the figures down I still don't their deal is as good as those 2 teams deals or even Sunderlands kit deal which is still perplexing.

 

[Lilbaz]

With the premiership making a deal with nbc (which means that 95% of americans will be able to watch it) new sponsorship deals might be dwarfed. Here's hoping as Autonomy look like theiyre in the doo doo.
Even better is that spanish and italian football is only on al jazeera over there which is only available to about 1m viewers.

 

[SandroClegane]

With the premiership making a deal with nbc (which means that 95% of americans will be able to watch it) new sponsorship deals might be dwarfed. Here's hoping as Autonomy look like theiyre in the doo doo.
Even better is that spanish and italian football is only on al jazeera over there which is only available to about 1m viewers.

It's NBC Sports, not NBC. It's more visible than Fox Soccer was but it's also not close to ESPN, where it was really taking off here in the states. NBC Sports was desperate for content but I really hope they can deliver because if not, it's going to get buried and take a step backwards in the US. Another thing to watch out for is how ESPN in the states tends to bury sports it doesn't have rights to. Not having Premier League rights means it might not even get a mention on sportscenter.

 

[beats1]

Wayne Veysey ‏@wayneveysey
Humungous shirt sponsorship deal announced by Arsenal & Emirates - £30m-a-year for five years (2014-2019).

Looks like sponsorship deals are stilll going up in value - Arsenal did have a pretty low deal with Emirates (< £10m pa ?) fixed when they built the Emirates stadium. From memory itss bigger than both Man U and Liverpool.

If they can get that for a shirt deal, a stadium naming rights deal for us at an acceptable price (£20m for 20 years, £30m for 10 years etc) looks a lot more likely to ber achieved after this deal.

Makes a start on the actual stadium construction at end of this season look a whole lot more achievable


Edit :

Wayne Veysey ‏@wayneveysey
Although the Emirates sponsorship deal does include the naming rights for the stadium, which has been extended until 2028.

Sorry guys - this latest tweet is pretty fundamental. This does NOT change the landscape for Sponsorship deals - if Spurs have about £12m pa for shirtr deal sponsorship from Autonomy then £30m for combined shirt and stadium naming rights is not such a great deal !

How much do we get for cup competition's? and who is our sponsor I honestly forgot?

 

[Spursidol]

Invesco

Combined shirt sponsoeship from Autonomy and Inversco was about £12.5m pa I think I recall - but the Invesco one could go up a lot dependent upon results (especiallly if we were in CL)

 

[beats1]

Invesco

Combined shirt sponsoeship from Autonomy and Inversco was about £12.5m pa I think I recall - but the Invesco one could go up a lot dependent upon results (especiallly if we were in CL)

Not as much as I thought it would be but nvm, its not like we are going to spend that money

 

[rockyhotspur]

Investec not Invesco.

 

[Krafty]

Problem Arsenal have, and we will have if/when we sell the naming rights for the new stadium, is that everyone calls Ashburton grove the Emirates - if they switched sponsors a lot of people will still call it the Emirates, or revert to Ashburton Grove. You get a big initial deal (hopefully) but the value of those rights goes down over time.

Take the Amex for Brighton, someone else can come in with a bigger and better deal but as it was first called the Amex that is the name that will stick in people's minds.

The bonus we have is that a lot of people might still think of it as White Hart Lane, which might make the resale of the naming rights relatively more but at the significant cost of the initial sale of the naming rights, if you catch my drift

 

[Lilbaz]

Worked with the league cup. No-one had a problem switching from coca cola cup to carling cup. Will be harder for the stadium but sponsors are aiming more for the global market than domestic.

 

[al_pacino]

Worked with the league cup. No-one had a problem switching from coca cola cup to carling cup. Will be harder for the stadium but sponsors are aiming more for the global market than domestic.

I'm not sure the league cup is the best example. To my dad it'll always be the Milk Cup and Coca-Cola is the one that sticks with me. I've heard it called a variety of things in the media too.