- Jan 23, 2006
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We have planning permission, it begins, THE FORCE AWAKENS!!!!
With a name like Led's ZeppelinAs I understand it, cornerstone in this context means a financier, either a bank, institution or even a government funding body or very high profile probably global company of such high standing that their presence and involvement will attract further funding and commercial involvement. I think it's more of a descriptive term than a formal financial instrument.
I posted about it last night. They basically get sponsors like Coke or carlsberg or whatever drinks or food we use in the stadium to sponsor us as well.
Edit: I see @Spursidol Has just posted the same article I posted last night.
Just lazy journalism I would suspectAll the media reports had the old stadium pics included,,,bizzare
So does that mean we have 3 or 4 main sponsors over a long period each paying X amount of £ per annum?
That's how I interpret that piece you've linked to. Thanks for that btw.
So, to summarise...
-We still need the mayor to sign off on this
- EH can still ask for a judicial review
Are these the only potential stumbling blocks now? Is there any indication whether EH are likely to ask for this. It seems like the Mayors agreement is somewhat of a formality?
That's my understanding too.
Its a good way to demonstrate to a bank that you have assured revenues coming in from 'Blue chip' companies which banks will advance money against taking the sponsorship contract as security.
In economic terms, the bank is 'discounting' the cash flow from the sponsorship deal to arrive at the debt it will lend (and as its underwritten by a blue chip sponsor) the interest rate should be low ie 'cheap' financing.
Reflecting back on the whole process is it possible that Archway Steel inadvertently did us a huge favour?
By delaying the original scheme to the point that it was no longer viable, we seem to have potentially ended up with a far better stadium.
I posted about it last night. They basically get sponsors like Coke or carlsberg or whatever drinks or food we use in the stadium to sponsor us as well.
Edit: I see @Spursidol Has just posted the same article I posted last night.
lol. Planning law, Heritage bodies, crowd control policy, right to light...and now capital structuring. I heard it all now on SC.
Sounds a bit like what we already have in place with Carlsberg and a couple of other companies. Presumably though it will be on a much larger scale for the new stadium.
Not as such. Bit some seats will be removed when we need to retract the pitch. Only a couple of rows on one stand though.
Do we know why the 2 voted against that plan? Did they give their reasons?
Its just long term commitments to advertising/sponsorship or other marketing - but big £'s and by long term its 10 years + - for a small select number (maybe 4 or 5) of big companies wanting exposure
It makes you wonder why other clubs aren't doing it now. I mean we've always been trail blazers (eg. first corporate boxes, first on the stock exchange) but its weird it hasn't come over from American sport until our stadium. Shame its been leaked out we are looking at it in that respect. I reckon its something to do with the NFL as we'd get the big American companies on board with this as its second nature to them.