- May 14, 2007
- 6,089
- 10,022
Why not? They have an extra 22k general admissions seats, at £800 per year (including revenue from cup games and junior/senior concessions) that'd be £17.5m per year. Naming rights are going to be £20m. If their new facilities can convince 50k people to spend an extra £4 each worth of profit per game on food and drink that's £5m. If the corporate facilities bring in the same revenue increase as they did at Arsenal that £69m. That's a revenue boost of £111.5m per year. Let's assume I've been a bit too generous there and say it's £85m. The would mean the stadium had entirely, 100% paid for itself within a decade, after which it's pure profit. That's an insane return on investment on a large infrastructure project like this. And yet they insist on risking everything by whacking the prices up for those who can least afford it to achieve around an extra £10m per year in revenue, and perhaps pay off the stadium one year more quickly. That isn't necessary in the slightest and I'm confident in saying it'll prove a very serious mistake soon enough.
There is 0 chance that all season tickets wont be sold. Whether its right or not and whether it will price out some fans remains to be seen, but these stadium will be full for as long as the team stays successful. If the extra money brought in, increases the chance of success then I can understand why. That's life unfortunately. Don't get me wrong, I fully accept its shite for those that have had their tickets go up massively but sadly the game isn't based on sentiment anymore.