Tottenham and Nike

[Twizzle]

wonder what the length of the deal is

 

[tottenmal]

Thinking about it, I wonder if our UA deal has a similar clause. I've never heard anything, and this will obviously be the first season it would be used since we started using them. I wonder if Levy stuck in a extra £5m clause or something.

Anyway, £35m from nike if we qualify for the champions league doesn't sound so bad.

 

[WorcesterTHFC]

Chelsea's global brand and commercial revenue blow ours out of the water, they acquire massive sponsorship deals and have done for years, why would we be suddenly competing with Chelsea financially? Is it really a surprise that we don't come close to the top five clubs in terms of revenue opportunities?

We are bridging the gap slowly and that's all that matters, a deal with Nike like this is great news.

When news of that incident on the Paris Metro spread around the globe last year, that should have made their club social lepers worldwide, as it showed their fans in their true Nazi colours. That in turn would (or should) lead to Chel$cum being commercial lepers, trophies or no trophies. If you were running a global business, would you want to be associated with a bunch of Gestapo-type thugs? I guess that scummy organisation has a very effective propaganda department. Bastards.

 

[kungfugrip]

Are Chelsea more than double the
Size bigger than us? Marketing wise. I always thought they were of similar size, even given the trophies they have won in the last ten years

Unfortunately they've won 15 trophies in the last 12 years. It's a truckload really and they've exploded in terms of marketing and fan base. We've got three trophies in the last 25 years. Sponsors will continue to crawl all over them.

 

[mattie g]

Nike Stadium at White Hart Lane?

Not surprising coming from a guy in Colorado...

 

[Hoddle_Ledge]

Chelsea's global brand and commercial revenue blow ours out of the water, they acquire massive sponsorship deals and have done for years, why would we be suddenly competing with Chelsea financially? Is it really a surprise that we don't come close to the top five clubs in terms of revenue opportunities?

We are bridging the gap slowly and that's all that matters, a deal with Nike like this is great news.

I was travelling around for most of last year, Cambodia, Vietnam places like that.

Quite often I'd be 2 hours from a major city going through a tiny village literally in the middle of nowhere and there would be a kid razzing round on his scooter in a Chelsea shirt with Hazard on the back. Made me sick.

Seeing that first hand it was no surprise they'll pull in £60m a year. Surprised it wasn't more.

Spurs will get there one day!

 

[thfc1973]

In terms of kit sales, Chelsea sold 910,000 shirts in 2014 and were #4 among all clubs behind ManU, Barca, and Real. We didn't crack the top 10. I doubt we did even a quarter of that. If you travel around the world and look at the jersey vendors you can always find United/Chelsea/Arsenal/Real/Barca but rarely if ever Tottenham.

Either way the Chelsea deal probably involves some shady Russian money laundering anyhow.

But in my opinion that's nothing to do with being a global brand so much as our wanky shirt suppliers don't bother selling our shirts!!!
UA is pretty much everywhere in the US and have shops and outlets all around the States yet I have NEVER seen a Spurs top in any of their stores. In fact you cant even 'obviously' find it on their website either. You have to look and search for it. That tells me its a marketing problem rather than us being a poor global brand. If you had our shirts in all UA stores I can guarantee you that there'd be a heck of a lot more yanks wearing Spurs tops.

 

[Danfunkel]

But in my opinion that's nothing to do with being a global brand so much as our wanky shirt suppliers don't bother selling our shirts!!!
UA is pretty much everywhere in the US and have shops and outlets all around the States yet I have NEVER seen a Spurs top in any of their stores. In fact you cant even 'obviously' find it on their website either. You have to look and search for it. That tells me its a marketing problem rather than us being a poor global brand. If you had our shirts in all UA stores I can guarantee you that there'd be a heck of a lot more yanks wearing Spurs tops.

Also partly down to us being shite for so many years. We improve on the pitch and win silverware, our suppliers will see more demand and start to push us as a brand more.

 

[shockTHFC]

But in my opinion that's nothing to do with being a global brand so much as our wanky shirt suppliers don't bother selling our shirts!!!
UA is pretty much everywhere in the US and have shops and outlets all around the States yet I have NEVER seen a Spurs top in any of their stores. In fact you cant even 'obviously' find it on their website either. You have to look and search for it. That tells me its a marketing problem rather than us being a poor global brand. If you had our shirts in all UA stores I can guarantee you that there'd be a heck of a lot more yanks wearing Spurs tops.

I agree with you that Under Armour could do a better job with distribution outside of the UK. However, if you travel through the developing world, most vendors are selling Chinese knockoffs and you still won't find a Spurs jersey. It's always the clubs I mentioned even though the sales aren't contributing to the bottom line of the respective clubs and kit manufacturers. Is that not perhaps indicative that maybe Tottenham's global brand is not as strong?

 

[thfc1973]

I agree that the top 5 typical clubs are in more stores than us, yet there are people that allege that Spurs are the biggest supported PL club in the States and Asia (China?)... I don't believe that - but that's what I have heard some people say. If that is true then surely our global brand should be doing much better than it currently is.

 

[FreddieYid]

I don't understand the ITK about there being issues with the Nike deal, due to some of our players boot deals with adidas?

There isn't a single team in top flight football where the players all wear the boots of the shirt suppliers, they're independent contracts,so why would there be an issue with us?

Ronaldo wears Nike - Real are adidas
Messi wears adidas - Barca are Nike
Rooney wears Nike - Utd are adidas
Aguero wears Puma - City are Nike
Mertesacker wears sandals and socks - Arse are Puma

 

[eViL]

I don't understand the ITK about there being issues with the Nike deal, due to some of our players boot deals with adidas?

There isn't a single team in top flight football where the players all wear the boots of the shirt suppliers, they're independent contracts,so why would there be an issue with us?

Ronaldo wears Nike - Real are adidas
Messi wears adidas - Barca are Nike
Rooney wears Nike - Utd are adidas
Aguero wears Puma - City are Nike
Mertesacker wears sandals and socks - Arse are Puma

Because some ITK just isn't true..

 

[hughy]

Because some ITK just isn't true..

BLASPHEMY OF THE HIGHEST ORDER

 

[CoopsieDeadpool]

does it really matter if its a deal that helps propel us forward?
The kit will be fine and look even better when they hold a trophy whilst wearing it

I am literally bamboozled by the negs you got for that post . I guess optimism isn't well received in these parts!

Have a 'winner' rating to even it up a bit

 

[andyp8080]

I am literally bamboozled by the negs you got for that post . I guess optimism isn't well received in these parts!

Have a 'winner' rating to even it up a bit

Thanks mate

 

[cliff jones]

I was travelling around for most of last year, Cambodia, Vietnam places like that.

Quite often I'd be 2 hours from a major city going through a tiny village literally in the middle of nowhere and there would be a kid razzing round on his scooter in a Chelsea shirt with Hazard on the back. Made me sick.

Seeing that first hand it was no surprise they'll pull in £60m a year. Surprised it wasn't more.

Spurs will get there one day!

Give you your experience, but most of those shirts are fakes mate.

 

[alexis]

Give you your experience, but most of those shirts are fakes mate.

Yep thought about that as well but it's the value of the marketing they can sell cos Leicester say are playing and half of Bangkok downs tools to watch. At this point the advertising value increases its not just about shirt sales

 

[houstonspur]

BLASPHEMY OF THE HIGHEST ORDER

Did ITK tell you that?

 

[ginola99]

But in my opinion that's nothing to do with being a global brand so much as our wanky shirt suppliers don't bother selling our shirts!!!
UA is pretty much everywhere in the US and have shops and outlets all around the States yet I have NEVER seen a Spurs top in any of their stores. In fact you cant even 'obviously' find it on their website either. You have to look and search for it. That tells me its a marketing problem rather than us being a poor global brand. If you had our shirts in all UA stores I can guarantee you that there'd be a heck of a lot more yanks wearing Spurs tops.

As I've said before, me and my girlfriend went into 3 UA megastores stateside and saw ZILCH spurs wise. Yet went into the Nike store at Mall of America and they had all the CL teams they sponsor, including Roma. Felt UA shot themselves in the foot, I know soccer isn't the No. 1 sport in the US but to not even have 1 shirt at their mega stores is poor darts.

Made me realise that Nike is the kind of supplier we need if we are to grow as a club.

 

[houstonspur]

As I've said before, me and my girlfriend went into 3 UA megastores stateside and saw ZILCH spurs wise. Yet went into the Nike store at Mall of America and they had all the CL teams they sponsor, including Roma. Felt UA shot themselves in the foot, I know soccer isn't the No. 1 sport in the US but to not even have 1 shirt at their mega stores is poor darts.

Made me realise that Nike is the kind of supplier we need if we are to grow as a club.

You'd have to go to a soccer-specific store here in the States to find Spurs jerseys. The issue with that is that Spurs aren't marketing themselves to the regular consumer. The American fan who likes soccer already usually is a glory-hunting Man U, Arse, Chelsea and Liverpool (yes, I know some who like 2+ teams in the same league) supporter who already know who Spurs are. So we're not gaining any notoriety or interest from them.

If our merchandise were available at a regular sports store, then our visibility increase 10-fold. There will be some fans who recognize the badge when they start to watch EPL and they might even say, "I liked their jerseys when I saw them, so I'll support them". Americans find the oddest ways (if they aren't glory hunters) to root for a team.

I am born and raised in Texas and have followed the EPL since the late-90s (roughly 10-15 yrs before most here) when access wasn't anywhere near what it is now. I didn't want to support a Top 4 club, so I became a Spurs fan when Davids and YP Lee (I'm Korean-American) were signed in the summer of 2005. My first season cheering for them meant dealing with the agony of Lasagne-gate.