Dude, our total revenue for the latest published year was just over £200m. There is no possible way that we will increase our revenue by 50% just because we have a new stadium. Don't get me wrong, it will make a difference but gate receipts are currently around £20m, even if we assume that we can double that with a new stadium (and that is a BIG assumption) it would only increase revenue around 10%, when the costs of servicing the debt on the stadium build are taken into account it would probably be closer to a 5% uplift.
If anyone thinks that the new stadium will elevate us to the levels of Liverpool or Arsenal (lets not even mention the Manchester clubs, and the Russians) they are going to disappointed.
Liverpool and Arsenal have the revenues they have largely due to past success, and have built that over decades. If we want the even begin to compete with either of them in terms of revenues we need success on the pitch consistently.
It's the catch 22 we are in, we (arguably) wont have success on the pitch until we have larger revenues but we won't have larger revenues until we have success on the pitch.
We are run as a business, not a plaything. From a business point of view the stadium is going to be a great success, from a footballing point of view - especially in the current climate of mental transfer fees and wages we are never going to compete with those clubs with questionable owners with unlimited wealth - not in terms of fees and wages anyway.
