- Feb 29, 2004
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- 1,152
I've replied on this before. Companies, particularly larger ones always have brand rules, in terms of how/where their brand can be used, the specific colour palate and other things like spacing in relation to other logos and marks.Just out of interest why does the AIA logo have to be red when its not red on the away or 3rd kits?
Most brands have a coloured logo/name which is the standard for use on white/pale backgrounds and then a variant which is usually predominantly white for use on dark/coloured backgrounds. As the sponsor is paying the contract will ordinarily be dictated by the sponsor to ensure that their brand identity is protected. As we have a white shirt that inevitably means that we end up with their standard colour logo, whatever that may be. Teams with other coloured shirts then often end up with the white version, although on occasion you get a full colour logo with a white border.
It's just one of those things you have to accept, if you're going to ask someone to pay you money for their name to be on your shirt, they are going to want a pretty big say in how that is going to appear!