- May 18, 2012
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Storts on COYS (re: naming rights)
Just asked today and told there is a very good chance it will be ready for the NFL games
Storts on COYS (re: naming rights)
Just asked today and told there is a very good chance it will be ready for the NFL games
I'm not an expert in this kind of deal but I wonder what VISA get out of it, surely everybody knows VISA but nobody chooses VISA for anything as we just choose a bank or credit card and get VISA. Is it for business to business reasons or is to raise VISA's profile in the far flung corners of the world where they watch the Premier league?
Ah, I didn't know they sponsor the NFL I suppose that makes sense.I'm guessing it would be this.
Don't they sponsor the NFL already? If so, their marketing team has presumably seen a ROI with that deal, so think a Premier League and Champions League related deal would also be beneficial.
I'm just interested to see how much it's for. According to a BBC article I posted previously our market rate is £17m a year.
Ah, I didn't know they sponsor the NFL I suppose that makes sense.
Why are Mastercard Fifa's cornerstone World Cup sponsor then? It's all about the prestige and the name awareness. It keeps Visa as someone you trust and always seems to have been around. All the traditional credit cards are gonna be under threat from Paypal and the rest in the next few decades.I'm not an expert in this kind of deal but I wonder what VISA get out of it, surely everybody knows VISA but nobody chooses VISA for anything as we just choose a bank or credit card and get VISA. Is it for business to business reasons or is to raise VISA's profile in the far flung corners of the world where they watch the Premier league?
I don't know why MasterCard are the World cup sponsor I didn't even know they were, as I said I am not an expert and wondered what they get out of it, Emirates I understood as who had heard of them before they started sponsoring football teams? I certainly didn't and to be honest I thought it was the actual Emirates that sponsored the Arsenal until I found out it was an airline. Your explanation helps if it is preemptive to meet the new media challenge I guess.Why are Mastercard Fifa's cornerstone World Cup sponsor then? It's all about the prestige and the name awareness. It keeps Visa as someone you trust and always seems to have been around. All the traditional credit cards are gonna be under threat from Paypal and the rest in the next few decades.
THE VISA ARENA - sounds perfect NFL games, English football ehhhhhh not so much
That's what he's sayingCheers Dov. The reply seems to be about the new station rather than the naming rights though?
That's what he's saying
And I'm pretty sure Dov is saying he is wrong.Yep, but I've seen people mention that it refers to the Naming Rights - the guy Dov was replying to for a start.
the stadium for NFL games will be known and announced as "The Tottenham Hotspur Stadium", just as it will when they talk up a CL match
Why? Almost every single NFL stadium has a naming rights deal.the stadium for NFL games will be known and announced as "The Tottenham Hotspur Stadium", just as it will when they talk up a CL match
Why? Almost every single NFL stadium has a naming rights deal.