- Aug 27, 2013
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I know some are saying the nfl thing is not a game changer and maybe as an isolated factor it may well not be. However the exposure the stadium and thfc get from the collaboration could bring more intriguing possibilities with regard to sponsorship. The little bald fella was incredibly insightful with separate league and cup shirt sponsors. I wouldnt be surprised if he had ideas for seperate football and nfl sponsorship for the stadium.
Factor in the nfl match day income, merchandise and probable tv rights cut we could in reality subsidise a portion of our football related expenditure.
We cant really compare any deal to wembley as they have no football team as such with which to affiliate, especially one whose games would be broadcast in the US
NFL is probably going to own those revenues. We are not going to see any NFL TV revenue.
NFL is likely going to rent out the stadium on game weeks, and will keep all the game-day revenue. TV revenue goes to NFL teams, not stadium owners.
To the extent there is a retractible field - NFL may be chipping in some construction costs to help cover that, and the turf itself.
It will help in the naming rights - as the stadium now has a more global audience, and we can target companies who want to market to both Europe and America.