- May 18, 2006
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Run that by me
A small venue (store/gallery) where brand-related events are organized is called Nike Stadium
Sometimes these are pop-up structures that look good on social media
Run that by me
We named it with something that screams placeholder. It’ll get a sponsor eventuallyCan anyone see us getting a naming rights sponsor now we have “branded” the stadium ?
These are not real stadia but experiential installations by Nike at places like Milan, Tokyo, Berlin etc.
Nike Stadium is an experiential marketing platform of almost 10 years.
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A bit puzzled myself by the design as it's identical with Nike's.
It's either:
a) Nike are moving into naming rights of large, signature stadia
b) Someone at Spurs' branding agency fucked up big time while noone was looking
I work in brand creation - it definitely isn't a coincidence.
Either Nike are sponsoring the stadium or the agency that worked on this job have used this as a reference point and blatantly ripped it off!
This was over on SSC
http://www.cityam.com/289828/tottenham-hotspur-stadium-why-dont-spurs-have-naming-rights
Someone pointed out our app use of the same ^ feature only upside down...
http://new-stadium.tottenhamhotspur.com/spvrs-app/
This was over on SSC
http://www.cityam.com/289828/tottenham-hotspur-stadium-why-dont-spurs-have-naming-rights
Someone pointed out our app use of the same ^ feature only upside down...
http://new-stadium.tottenhamhotspur.com/spvrs-app/
I know PR but wouldn't we be in a better position to demand more from a naming rights sponsor with a couple of additional good players as the attaraction? The objective in my opinion is to use the players to attract a quality naming rights and therefore more PR, and not the other way as you intimated ie use PR to attract players.
All the better. Hope there never is one
Fuck golden boot, we can top it by actually winning a damn trophy!We’ve got the World Cup golden boot winner and captain how you gonna top that PR wise exactly apart from messi.
Isn’t that meant to be “virtual reality stadium” on the app though?
Yes.It's not anywhere near to identical.
Edit - i take it you mean the A?