To be fair, I always liked the old Latin jobbie and wasn't a great fan of the whole "to dare is to do" change.To dare is to do whilst sounding like a great sentence and having historic merit ultimately is a sentence which is about a beautiful attempt but a beautiful attempt is still a failure.
As a club that has unfortunately fallen short so many times, I think we should actually not be afraid to update the motto and not fear change or think we are losing some of our history, I think it’s time we had a mentality shift and started valuing not only the attempt but succeeding also.
Let’s appreciate that the club is actually seeing how much winning matters and that even though being daring enough to take risks should be admired, that it’s no longer enough.
I always thought that meant "All Is Lost"?Bring back ‘audere est facere’.
Don't roll off the tongue enough for the tik tok influencer crowd.Bring back ‘audere est facere’.
I think it’s because the South Stand isn’t wide enough to fit in “To Dare Is Too Dear” ?Have I missed something have we changed our club motto. This was all over the shop today, it was the tifo and it’s in Twitter Bio. I didn’t get the memo ?
Not very marketable and these days that's all that mattersBring back ‘audere est facere’.
I’m not head of marketing, so it’s not really my call.Not very marketable and these days that's all that matters