New Kit 18-19

[FreddieYid]

I think I have an answer for why we'll have a shield... and why it's probably not going away for the entirety of our Nike kit deal...

Think of other Nike clubs or even countries... Man City, Chelsea, England, Barcelona, Atletico Madrid, Athletic Bilbao, Malaga etc...

All their badges come in shield form, they can effectively be mass produced and stitched on like patches. Our badge isn't quote so friendly that way and has to be embroidered. I suspect Nike won't embroider it, for whatever reason (COST) and find it easier and cheaper to mass produce shirts with a simple stitch pattern. Therefore, we end up with a shield, to allow it to be stitched to the shirt easily. It occurred to me when I looked at the shield on the image above and it was apparent that the cockerel wasn't embossed, it is flat to the shield, meaning no embroidery required.

It's probably as a result of Nike developing a process and production line which suits the fact that they've always had clubs with shield motifs (Arsenal and Man Utd before in England for example)

So, yeah, It's almost certainly not about history, design or any other fanciful notion... it's a money thing, pure and simple and if Nike are paying us a bucketload to produce our shirts for us then we just have to accept it's their way or the highway!

Oh and as a side note, I don't mind the idea of having a shield, I just really do not like the shape of the one on the recently leaked shirt. Much prefer the idea of something more closely related to the 60s style.

I don't agree whatsoever with the theory behind the shield having anything to do with cost or Nike finding it easier to produce.

In the same way we can't Fuck with the the sponsor or manufacturers logo, they can't fuck with our badge without our say so.

At the end of the day it will have been either a directive from the club or one of a number of designs proposed by Nike, each with their own story and the club buying into it and signing off on it.

It's certainly not a case of 'it's their way or the highway' when it comes to what they want to do with our badge.

 

[NickHSpurs]

No chance the actual shirt in that picture is real, the stitching on the Nike tick is terrible and you can see from the material stuck behind it how poor the quality is. It might end up being a copy of the real one but that actual shirt is never legit.

 

[riggi]

If whether you buy your team's shirt comes down to whether you like the shield or not, blimey… Surely you either support your team or not?

The only reasons I can think of that are justifiable for dodging a kit are: a) It's a horrible shirt. b) You're a grown man and think football shirts are for football players and kids. c) You can't afford it. All three are perfectly reasonable excuses.

"I'm not keen on the shield" just seems like looking for a problem where there is none. It's a shield, they are made for shirts worn by footballers. We've had them on our shirts for more than 60 of the years we've been in existence. Most of the top teams have them. It's clearly a marketing thing – the logo stands out more, not less, it's easier to use on various products - from sites, to branded gear, to advertisements.

I've personally always thought the Spurs badge looked limp without the shield, it looks limp when they show it on TV too. It's thin and easily lost. I would put money on this reworking being a simultaneous play on our nostalgia (as we leave the Lane) and to increase branding visibility across more than just a football shirt.

I think it's a valid reason. If you don't like an element of a shirt then it's fair that you don't buy it. I do think however that people will get used to it.

 

[Trees]

Identical ones being sold in turkey as snipes. That is the kit !

 

[Phischy]

I don't agree whatsoever with the theory behind the shield having anything to do with cost or Nike finding it easier to produce.

In the same way we can't Fuck with the the sponsor or manufacturers logo, they can't fuck with our badge without our say so.

At the end of the day it will have been either a directive from the club or one of a number of designs proposed by Nike, each with their own story and the club buying into it and signing off on it.

It's certainly not a case of 'it's their way or the highway' when it comes to what they want to do with our badge.

Seriously? If Nike are offering twice as much as the next shirt supplier, but say 'one problem guys, we're not going to be able to embroider the badge, none of our other clubs need it, so we're not tooled up and it's more expensive to do it', the club/Levy are going to say something along the lines of 'ok, so what's the solution?', to which they'll be told 'we'll put it in a shield, you can sign it off'. The club are going to hardly say no! This isn't about emotion and stories, it's business and the guy offering the biggest number wins! The club isn't compromising on our crest (other than putting it inside something) they are simply compromising on the way it is applied to the shirt!

If there was another Nike shirt out there with an embroidered logo then I'll accept I am wrong, but I can't find one no matter how hard I look, they all have patch style crests. It all fits in with their preference for identical shirt styles for every team too. You just need to tool up your machines once and set them off, changing only the fabric and the badge in each case. The more I think about it the more convinced I am. Nike's argument would be 'would you rather we spend the money stitching logos on your shirts, or give it to you to spend on players'.

Best examples are the France and Holland shirt, with their cockerel and lion also on a badge rather than embroidered. I am certain any other manufacturer would have embroidered those, but Nike... nope.

Turkey too.

 

[spids]

I am willing to bet that the shield around the cockerel is a deliberate attempt by the club and/or Nike to mark the occasion of us playing at Wembley for a season. What is the club's greatest achievement? Winning the double. Where did it happen? Wembley. What was our kit then? Plain white top with a cockerel in a shield. Just wait for the spiel that is given when the kit is announced formally.

 

[guiltyparty]

I think it's a valid reason. If you don't like an element of a shirt then it's fair that you don't buy it. I do think however that people will get used to it.

Cool, and I'm allowed to laugh at them.

It's a football kit, not a Savile Row suit. The ridiculous emoting over a piece of polyester never fails to astound me. Like if the badge wasn't in a shield it would look any less cheap and naff.

Football kits are generally horrible pieces of overpriced trash by nature. You buy one to support your team, not typically because it's a nice thing to buy and looks cool or is worth the £50. The fact that we have a fairly nice-looking one, and usually do, is an absolute bonus.

 

[riggi]

I am willing to bet that the shield around the cockerel is a deliberate attempt by the club and/or Nike to mark the occasion of us playing at Wembley for a season. What is the club's greatest achievement? Winning the double. Where did it happen? Wembley. What was our kit then? Plain white top with a cockerel in a shield. Just wait for the spiel that is given when the kit is announced formally.

Hmmm good thinking batman.

 

[guiltyparty]

I think I have an answer for why we'll have a shield... and why it's probably not going away for the entirety of our Nike kit deal...

Think of other Nike clubs or even countries... Man City, Chelsea, England, Barcelona, Atletico Madrid, Athletic Bilbao, Malaga etc...

All their badges come in shield form, they can effectively be mass produced and stitched on like patches. Our badge isn't quote so friendly that way and has to be embroidered. I suspect Nike won't embroider it, for whatever reason (COST) and find it easier and cheaper to mass produce shirts with a simple stitch pattern. Therefore, we end up with a shield, to allow it to be stitched to the shirt easily. It occurred to me when I looked at the shield on the image above and it was apparent that the cockerel wasn't embossed, it is flat to the shield, meaning no embroidery required.

It's probably as a result of Nike developing a process and production line which suits the fact that they've always had clubs with shield motifs (Arsenal and Man Utd before in England for example)

So, yeah, It's almost certainly not about history, design or any other fanciful notion... it's a money thing, pure and simple and if Nike are paying us a bucketload to produce our shirts for us then we just have to accept it's their way or the highway!

Oh and as a side note, I don't mind the idea of having a shield, I just really do not like the shape of the one on the recently leaked shirt. Much prefer the idea of something more closely related to the 60s style.

France's kit manages to do a cock with no shield

Maybe the learned from the pain this put them through…

 

[riggi]

Cool, and I'm allowed to laugh at them.

It's a football kit, not a Savile Row suit. The ridiculous emoting over a piece of polyester never fails to astound me. Like if the badge wasn't in a shield it would look any less cheap and naff.

Football kits are generally horrible pieces of overpriced trash by nature. You buy one to support your team, not typically because it's a nice thing to buy and looks cool or is worth the £50. The fact that we have a fairly nice-looking one, and usually do, is an absolute bonus.

For the record I like it. The badge will grow on me. I wear the old ua hp one as it's my favourite. Shame about that season...

I don't buy the shirts blindly out of support.


My missus does that for me

 

[guiltyparty]

For the record I like it. The badge will grow on me. I wear the old ua hp one as it's my favourite. Shame about that season...

I don't buy the shirts blindly out of support.

My missus does that for me

I like that UA HP one, my favourite of the UA shirts. Great collar.

I buy retro ones typically, but I will defo get the dark blue away this season.

Point is: it doesn't matter if people don't like it, there are plenty of options.

 

[tiger666]

Where did the stuff about the shield come from? I forget now. Some leak or something?

 

[guiltyparty]

I am willing to bet that the shield around the cockerel is a deliberate attempt by the club and/or Nike to mark the occasion of us playing at Wembley for a season. What is the club's greatest achievement? Winning the double. Where did it happen? Wembley. What was our kit then? Plain white top with a cockerel in a shield. Just wait for the spiel that is given when the kit is announced formally.

That'll certainly be the spin. But the @Phischy 's point above may also be a factor that they're not going to let on. Nike is not going to break their production line just for us, and if that's the way they make kits, that's the way they make kits.

 

[gp13tot]

Ugh. If that's a legit leak I hope the away kit is better.

 

[tobi]

I am willing to bet that the shield around the cockerel is a deliberate attempt by the club and/or Nike to mark the occasion of us playing at Wembley for a season. What is the club's greatest achievement? Winning the double. Where did it happen? Wembley. What was our kit then? Plain white top with a cockerel in a shield. Just wait for the spiel that is given when the kit is announced formally.

Now I want to watch Mad Men again.

 

[Lou3000]

Think of other Nike clubs or even countries... Man City, Chelsea, England, Barcelona, Atletico Madrid, Athletic Bilbao, Malaga etc...All their badges come in shield form,

Personal anecdote, at my University in the US, Nike was our supplier for a number of years. As a part of their deal, they created a completely new visual identity and logo. Following their exit, there was apparently a bit of controversy because Nike owned the logo we had been using.

Obviously, Levy would be well aware of the copyright and legal issues of a logo designed by Nike, but I wonder if this shield thing will be a proprietary Nike design. That would allow the club to continue to sell clothing and branded merchandise, but any gear with the shield is immediately identifiable as Nike.

 

[FreddieYid]

Personal anecdote, at my University in the US, Nike was our supplier for a number of years. As a part of their deal, they created a completely new visual identity and logo. Following their exit, there was apparently a bit of controversy because Nike owned the logo we had been using.

Obviously, Levy would be well aware of the copyright and legal issues of a logo designed by Nike, but I wonder if this shield thing will be a proprietary Nike design. That would allow the club to continue to sell clothing and branded merchandise, but any gear with the shield is immediately identifiable as Nike.

The shield is a feature of the kit design, not a re design of the club badge.

I doubt it will be featuring in a shield on all merchandise and branding except for Nike produced gear.

It's no different to when Pony did it to our badge in the 90's or when Umbro put the Utd badge in a shield on the CL kit when they won the treble.

 

[Pellshek]

Hate, hate, hate the shield. Primarily because to my eye it totally clashes with the modernity of the crest itself. Shield and crest don't look like they belong together. Simply doesn't work.

To boot, the proportions feel all wrong. First, in that shield cramps the cockerel and makes the dimensions of the whole emblem unpleasing to the eye. Just looks wonky. Second, the dimensions and shape of the shield don't feel right in proportion to the rest of the shirt. It just sits there really uncomfortably.

No, I am not a fan. At all.

 

[Kirito]

I can't believe this post has 33 pages and I'm adding to it - fuck me too.

Just wait until the bloody thing is released then you can all simultaneously spunk on it together.

x

 

[ralvy]

Omg guys, just shut the fuck up already. That shield looks neat.