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New Kits 2015\16

Everlasting Seconds

Well-Known Member
Jan 9, 2014
14,914
26,616
Some perfected shit here. I already miss the fake #knowyourhistory campaign from last summer. The buzz fake kits can create, imagine if real...
 

Qualsonic

Good Grief
Nov 24, 2010
3,063
6,693
Betis home and away

adidas-real-betis-15-16-home-kit%2B(1).jpg_(Share from CM Browser)




adidas-real-betis-15-16-away-kit%2B(1).jpg_(Share from CM Browser)
 

commodoreLUNGE

Well-Known Member
Aug 21, 2013
74
318
No doubt, those are quite sharp. Always appreciate when kit designers take the sponsor and try to make the kit work around it, as it makes the sponsor look less absurd. This year with the home, it's as if UA were completely oblivious that the sponsor would be red. I mean how they could design that shirt and not think "shit, this is a Fisher Price toy" is beyond me.

There is unfortunately, very little that UA can do about it. Big companies have marketing strategies that dictate the colour of the text in the company branding when set against certain colour backgrounds. This is why the HP logo on last years home kit was in that strange sky blue, against the white/navy kit, which looked really odd in my opinion. AIA's branding strategy obviously dictates that when set against a white background, the company name/initials will appear in bright red text. Us adhering to their branding/marketing strategy would form part of the contract agreed with Spurs, and as they are giving us £m's every year, it's not unreasonable for them to ask us to adhere to those guidelines. Levy will have known this when he signed the dotted line, so if anyone has beef, they probably need to have beef with Daniel :)
 

Marty

Audere est farce
Mar 10, 2005
40,245
64,158
There is unfortunately, very little that UA can do about it. Big companies have marketing strategies that dictate the colour of the text in the company branding when set against certain colour backgrounds. This is why the HP logo on last years home kit was in that strange sky blue, against the white/navy kit, which looked really odd in my opinion. AIA's branding strategy obviously dictates that when set against a white background, the company name/initials will appear in bright red text. Us adhering to their branding/marketing strategy would form part of the contract agreed with Spurs, and as they are giving us £m's every year, it's not unreasonable for them to ask us to adhere to those guidelines. Levy will have known this when he signed the dotted line, so if anyone has beef, they probably need to have beef with Daniel :)
Everything you say is of course true, but it baffles me that UA, surely knowing that the sponsor would be red, still throw both blue and yellow into the mix as well. Three colours on the white shirt is just messy as hell.
 

DaSpurs

Well-Known Member
Jan 20, 2013
11,816
13,655
There is unfortunately, very little that UA can do about it. Big companies have marketing strategies that dictate the colour of the text in the company branding when set against certain colour backgrounds. This is why the HP logo on last years home kit was in that strange sky blue, against the white/navy kit, which looked really odd in my opinion. AIA's branding strategy obviously dictates that when set against a white background, the company name/initials will appear in bright red text. Us adhering to their branding/marketing strategy would form part of the contract agreed with Spurs, and as they are giving us £m's every year, it's not unreasonable for them to ask us to adhere to those guidelines. Levy will have known this when he signed the dotted line, so if anyone has beef, they probably need to have beef with Daniel :)

Everything you say is true and I appreciate you taking the time to point it out, but I think you misunderstood the point/complaint I was making. I realize that the text and its color is inevitable, but what isn't inevitable and is under the control of the manufacturers is how they build the shirt around it. For instance, UA should've noted that the sponsor on the home was going to be big and red, and consequently IMO should have left the yellow out as it's just not an aesthetic color spread along with the white and navy. That's what I take issue with, not the inevitable demands of sponsors spending vast sums of money :)
 
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Qualsonic

Good Grief
Nov 24, 2010
3,063
6,693
Wolfsburg, that's almost a Beasties style chain (now that would be an ill design...)

Vfl-Wolfsburg-15-16-Home-Kit-1.jpg_(Share from CM Browser)


urawa-home-15-595x396.jpg_(Share from CM Browser)
 

225

Living in hope, existing in disappointment
Dec 15, 2014
4,563
9,064
Apparently the new West Ham kit will have velcro on it so they can swap over the sponsors as and when each deal spectacularly collapses....

Or like this, so they have an excuse for when the stadium looks empty

image.jpg
 

Qualsonic

Good Grief
Nov 24, 2010
3,063
6,693
The new Barcelona home shirt - horizontal stripes for the first time in the clubs history.
For me it doesn't look right.

FC-Barcelona-15-16-Home-Kit.jpg_(Share from CM Browser)
 

Spurger King

can't smile without glue
Jul 22, 2008
43,881
95,149
The new Barcelona home shirt - horizontal stripes for the first time in the clubs history.
For me it doesn't look right.

FC-Barcelona-15-16-Home-Kit.jpg_(Share from CM Browser)

As much as I love Barca, I can only assume they've gone with this design to keep the stripes vertical when the majority of their players are lying on the ground.
 

Rumbaldo

Well-Known Member
Jan 1, 2005
1,051
107
nike-as-roma-15-16-home-kit%2B(1).jpg

This is next seasons Roma kit. Makes me sad the last two have been beautiful and this looks like a training shirt :(
 
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