- Apr 8, 2005
- 1,613
- 1,523
I'd often thought the choice of seat colour was a bit weird in the old stadium. But when empty, royal blue does look a lot brighter and upbeat than how it would look if they were all navy. Marketing is really important and pictures of the new stadium with 61,000 dark seats might not look great. I know it doesn't really matter but when you're spending £800m you might as well make sure the seat colours are right. I think if they were sections of navy alongside sections of white the whole way around the stadium it would look great.Royal blue is chelsea's colour. We are navy blue or white.