South African government preparing Spurs sleeve sponsorship to the tune of R1bn (£42.5m)

[purple8]

From a very low base. Unlike South Africa Rwanda has limited income from tourism.

Rwanda is a fairly small country with limited attractions (mountain gorillas, Lake Kivu, Genocide Museum). I loved Rwanda, especially my very close encounter with a gorilla (it stepped on my foot). And I defy anybody not to be moved by the Genocide Museum; IMO far more poignant that Auschwitz. But it will never be a major tourist attraction.

South Africa, on the other hand, is a major tourist destination with its abundant wildlife, stunning scenery, vibrant cities and glorious beaches. It is badly affected by corruption. After saving the white rhino from extinction in the 60s and 70s, poacing is now rife. Last time I was in the Kruger Park, a ranger told me that they were losing a rhino every day. From a population of zero rhino in the Kruger in 1971, the population grew to 4000+ (rhino were re-located from Zululand) by 2000. The population is now in the hundreds and falling. The sponsorship money could be better spent on conservation, otherwise it is danger of losing its safari business, like its neighbour Mozambique did after most of its wildlife was wiped out during the Civil War.

So what your saying is there should be less tourism budget and more conservation budget.

 

[Fitchspur]

I know these things do work, and clearly Rwanda has benefitted from it, but I do always wonder who watches a football game and see the sleeves and thinks "You know what, I *will* visit Rwanda!" ?

 

[purple8]

I know these things do work, and clearly Rwanda has benefitted from it, but I do always wonder who watches a football game and see the sleeves and thinks "You know what, I *will* visit Rwanda!" ?

Its not about that directly. Modern-day advertising is not about making you think oo I will do such and such. It is about branding constantly being put in your mind. So when you have a choice of something, the brand you have seen everywhere is there as a predominant choice.

 

[djhotspur]

Its not about that directly. Modern-day advertising is not about making you think oo I will do such and such. It is about branding constantly being put in your mind. So when you have a choice of something, the brand you have seen everywhere is there as a predominant choice.

Nudge economics

 

[Led's Zeppelin]

Nudge economics

Yes, Interesting thought, though they were doing "brand awareness" advertising in the 1800s, though I don't think they called it that!

 

[Trent Crimm]

I know these things do work, and clearly Rwanda has benefitted from it, but I do always wonder who watches a football game and see the sleeves and thinks "You know what, I *will* visit Rwanda!" ?

Priti Patel and Suella Braverman must be Arsenal fans. They keen to send to Rwanda.

 

[kmk]

Priti Patel and Suella Braverman must be Arsenal fans. They keen to send to Rwanda.

Priti Patel is a gooner and another reason why I hate her.

 

[JacoZA]

Perhaps just a bit of context for non-SAfricans: the only way something gets done by the SA government is if it enriches either a.) the ruling party, b.) the individual politician in charge, or c.) both. (For endless examples, look up the findings from the Zondo commission, or even just how the emergency Covid funds were spent)

So even If there is great ROI from this, which I think there could well be, that extra money is unlikely to be spent on public services and infrastructure. It’s more likely to be spent on a weekend safari for some minister and his cronies, than on saving the rhinos - that’s for sure.

 

[Dazzazzad]

Perhaps just a bit of context for non-SAfricans: the only way something gets done by the SA government is if it enriches either a.) the ruling party, b.) the individual politician in charge, or c.) both. (For endless examples, look up the findings from the Zondo commission, or even just how the emergency Covid funds were spent)

So even If there is great ROI from this, which I think there could well be, that extra money is unlikely to be spent on public services and infrastructure. It’s more likely to be spent on a weekend safari for some minister and his cronies, than on saving the rhinos - that’s for sure.

The bulk of the revenue goes direct to businesses though.

Government are going to get their slice no matter what, at least this also has a positive effect on the economy.

 

[dovahkiin]

hmm

Tottenham sponsorship row: SA Tourism to meet Ramaphosa over deal

South African Tourism's controversial $51.5m sponsorship deal with English Premier League club Tottenham Hotspur will be discussed by the country's president Cyril Ramaphosa after sparking uproar.

www.bbc.co.uk

 

[Wig]

There's been so much uproar and negative publicity about it in SA, I wouldn't be surprised if the sponsorship deal falls through

 

[JacoZA]

There's been so much uproar and negative publicity about it in SA, I wouldn't be surprised if the sponsorship deal falls through

Yeah, I think this is very unlikely to go through now.

Tourism Minister butts heads with MPs over Tottenham deal

After a marathon six-hour briefing by SA Tourism on Tuesday, Mahambehlala declared the tourism portfolio committee was putting an immediate stop to the process. But Sisulu said Parliament doesn’t have that authority.

ewn.co.za

 

[Nick-TopSpursMan]

 

[Ghost Hardware]

I know it was a large number but i really don't think this was a great move for us so not unhappy about this. Just felt a bit wrong in many ways.

 

[felmani26]

I know it was a large number but i really don't think this was a great move for us so not unhappy about this. Just felt a bit wrong in many ways.

Badly misjudged and another investment PR blunder

 

[fecka]

I know it was a large number but i really don't think this was a great move for us so not unhappy about this. Just felt a bit wrong in many ways.

Agreed, it would definitely leave a bad taste if it went through. The club could do with the money but this is probably for the better.

 

[Geyzer Soze]

It’s for the best, believe me the club wants no part of a South Africa tie up in the coming era, which is going to be horrific (already is)

 

[Neon_Knight_]

Anyone know how much Cinch is paying for the current sleeve sponsorship deal?

 

[dovahkiin]

Anyone know how much Cinch is paying for the current sleeve sponsorship deal?

10 been reported many places

 

[Yiddo100]

Anyone know how much Cinch is paying for the current sleeve sponsorship deal?

£10m a season , so missing out on 4m a year isn’t end of the world stuff.