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Discussion in 'The New Stadium' started by penfold_99, Oct 23, 2013.
or advertise on talkshite like spammers....
Or the standard. They haven't even sold out their game v Arsenal yet.
Giving 30,000 tickets away kinda defeats the object of building a new stadium if you're just going to give all the additional tickets away....
The only real way to increase bums on seats is to improve the fortunes of the team, coupled with competitive prices.
I like Thursday evening Europa league matches, I'm normally not sitting there on edge as I often am for premier league. However, you generally get a lot of non season ticket holders there, many of whom have got tickets through work etc and for them this is often a bit of a special occasion. This would work every now and again but not for every match.
It certainly defeats the object of generating more money in the short term but a cheap day out will capture a lot of families, part-time fans and casual football fans.
My local side, Peterborough, have reduced cup tickets to £5 each this season and as a result have pretty much doubled crowds for those games. Yes, they haven't gained revenue but at least half a dozen people I know have started going to their games as a result.
If kids went free in one particular stand we'd 'lose' 10,000 seats worth of tickets but gain another 10,000 full paying adults accompanying them (or there about). So we would have the same amount of revenue as a 60,000 seater stadium but with 70,000 turning up.
If a Premiership game at WHL was cheaper than a Watford/Barnet/Stevenage etc game then a lot of parents would take their kids to Tottenham games so they can watch the top teams at a bargain price. This in turn could create the next generation of supporters.
We don't need to give away tickets to fill a 70k stadium but they would need to alter the pricing strategy dramatically, but we'd still make more money than a 56k stadium. I'm absolutely convinced of that.
We're missing the point, giving away X amount of tickets to games of low importance, like Europa League games against part timers to kids in the local area helps increase the local fan base, there are far too many kids from Tottenham, Walthamstow, Leyton, Stratford, Chingford, Bow etc that are supporting le Arse.
Making Spurs more accessible to disadvantaged kids in the local area will be worth its weight in gold for decades to come
Get thre kids in cheap and guess what? The parents dig deep for burgers and drinks and hit the shop for a shirt or a training top and hey! Revenue shoots up.
Exactly just about to post this, im sure there would the club would have statistics that show on which match days generate the most revenue.
I would hazard a guess and say it would be the family games and not the derby matches
I'm sure I've heard Simon Jordan speaking about this. The crux was people spending less on a ticket didn't tend to spend the money elsewhere.
Looking at the kind of atmosphere at Dortmund together with the German approach to ticketing I think that maybe there is more than one way to fill our stadium.
Clubs know that there are people who will pay a fortune for exclusive boxes with lunch thrown in, goody bags and the chance to mix with 'legends'. Others will pay more high rates for top seats and good facilities etc., etc. Then down at the lower levels you have those who won't or can't pay much so you give them cheap seats/standing and you increase your customer base.
They might not buy today but you get more hooked into the brand who will buy all the extras. Businesses/Brands us these principles everywhere
I'll just repeat what I posted way back in this thread, that even when the capacity was 65,000 and standing tickets were about 15p back in the 50s and 60s, we very, very rarely filled the ground. Go to Topspurs and check out the attendance figures. I honestly think things haven't changed that much.
I think there must be a substantial change due to our share of the population growth of London, cant find any figures but to compare to 50s & 60s, but according to what I read 12% growth in London in just last 10 years.
Plus hardly any tv coverage of football in those days, so Tottenham fans were very much more local, today people come to matches from Norway to Singapore.
It's certainly true that fans were more local, and of course there were far fewer alternative activities. Against that, a standing ticket was about 15p and there was hardly ever a problem getting in, although for games against Arsenal, West Ham and United, etc., you'd be advised to get down to the Lane early just to make sure. The real point, though, is that fans would cherry-pick. Check out the attendances on Topspurs and you'll see a very big difference in attendances for games against top clubs and the lesser fry. One example was when we played Wednesday, our only rivals for the title, in 1961, the decider (they still had a mathematical chance of pipping us). There were over 60,000 that afternoon. The next home game, against Forest, I think, the place was barely half-full.
The reason we max out for practically every league game these days is that the overwhelming majority of tickets are seasons, and more people want seasons than the existing stadium can accommodate. Overestimate the number of punters who are willing to stump up for a season, you risk people not buying them because they know they can just turn up and buy a ticket on the door for any game, whereas less popular fixtures see swathes of empty seating.
Yep... Make something tricky to own and everyone wants to have it, whether it be consoles, cars, bikes or football tickets.
Make it so that it isn't exclusive and watch people not buy one as they can always just turn up, which invariably means they don't.
I'm not saying don't expand, far from it, I just think people overestimate how frequently we will be sold out if we up to 71k capacity.
Start competing in the Champions League however and watch people flock to see glamour ties.
I love Spurs, but I can't afford a season ticket. Even the price of the Hotspur membership is too much atm. If that means I could just come down on the day and get in, like I used to when I was an every game man in the 80s, I would be absolutely delighted.
Very true. It's also not necessarily about averaging whatever the capacity is. When there is close to full attendance at major games, attendances at lesser games will tend to drop. But does that really matter? With the right marketing and appropriate use of technology I can see a 71k capacity stadium being a huge asset to the club, just as it was when Archibald Leitch built the east stand.
I can think of someone to whom it will.
Interesting watching the NFL last night that the UK NFL director (or something like that) was being very guarded about the possibility of a London franchise and not directly answering any questions about it. That and having nearly sold out 3 NFL matches for this year make me cautiously excited there might be something in the NFL joint stadium.
The way we're going we could consider buying Upton Park. It's about all we need for the amateurish club we appear to be.
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