The Naming Rights Thread

[dovahkiin]

Getir named our Official Training Wear Partner | Tottenham Hotspur

Getir, the pioneer of ultrafast grocery delivery, has signed a three-year agreement to become our new and first-ever Official Training Wear Partner, increasing its commitment to the Club as an Official Global Partner.

www.tottenhamhotspur.com

 

[Montalbano]

Getir named our Official Training Wear Partner | Tottenham Hotspur

Getir, the pioneer of ultrafast grocery delivery, has signed a three-year agreement to become our new and first-ever Official Training Wear Partner, increasing its commitment to the Club as an Official Global Partner.

www.tottenhamhotspur.com

At least the logo isn’t red

 

[SargeantMeatCurtains]

FFS. The last thing we need to be doing is giving Ndombele ideas.

 

[Aay_Jay_Dee]

When I hear Getir I can’t get a cockney Scorpio out of my head

 

[Wine Gum]

I wonder what this would be worth? Will add a few £'s to the coffers but nowhere near what a pucker naming rights deal would bring.

 

[Tucker]

I wonder what this would be worth? Will add a few £'s to the coffers but nowhere near what a pucker naming rights deal would bring.

Can’t imagine it’s big enough to make a major difference. But every little helps.

 

[Stamford]

ITK’s said there was something that couldn’t be disclosed during the window and that was the assumption. Nothing has been said since

That gets rolled out every year

 

[Timberwolf]

I'm guessing we must've turned down some naming rights offers by now?

Presumably Levy is holding out some special, long term, lucrative deal, but then for ever year that goes by without a naming rights deal we're pissing away money, right?

 

[YB123]

I'm guessing we must've turned down some naming rights offers by now?

Presumably Levy is holding out some special, long term, lucrative deal, but then for ever year that goes by without a naming rights deal we're pissing away money, right?

How he didnt take offers after the UCL final was ridiculous. As much as we criticise Levy and he is a very good businessman, but the naming rights saga has been one of his shockers.

 

[Buggsy61]

I just hope we didn’t miss that good deal in 2019, pre Covid and reaching the CL final but our stock has fallen since then and we are now in the third tier of European Football.
A good naming rights deal will generate the cash to largely meet the stadium loan repayments, so in effect it could be seen as self financing.
I am sure we are going to hear something soon……..

 

[Yid-ol]

How much is a stadium deal actually worth? I wouldn't look at city's one, as we know they make up the numbers to suit themselves.

Arsenal are only about 3million a year? The reports were we wanted 10-15 million a year?

Are there benefits to not having a stadium name? With how our stadium works with other spots/gigs at stadium, is having "Tottenham Hotspur Stadium" world wide more of a gain than having a few million but all these events happening at x stadium?

Hard to tell which is best as would just be guessing on the exposure of all the events we would have (boxing will go world wide, NFL in America) but it might not be as easy as get a deal in, as it might not be beneficial just now still, now we are getting events back in.

 

[Buggsy61]

How much is a stadium deal actually worth? I wouldn't look at city's one, as we know they make up the numbers to suit themselves.

Arsenal are only about 3million a year? The reports were we wanted 10-15 million a year?

Are there benefits to not having a stadium name? With how our stadium works with other spots/gigs at stadium, is having "Tottenham Hotspur Stadium" world wide more of a gain than having a few million but all these events happening at x stadium?

Hard to tell which is best as would just be guessing on the exposure of all the events we would have (boxing will go world wide, NFL in America) but it might not be as easy as get a deal in, as it might not be beneficial just now still, now we are getting events back in.

I think Man City get about £15m/year for the Etihad but that is at the high end and controversial in that it was seen as a way of getting around financial fair play rules.
Sure I read somewhere that Levy was looking for £30m/year which might explain the delay in getting a taker but we should be looking for anything north of £10m/ year.

 

[Yid-ol]

I think Man City get about £15m/year for the Etihad but that is at the high end and controversial in that it was seen as a way of getting around financial fair play rules.
Sure I read somewhere that Levy was looking for £30m/year which might explain the delay in getting a taker but we should be looking for anything north of £10m/ year.

I couldn't work city's out, as wasn't sure if it was stadium and shirt deal in the 400 million over 10 years.

 

[Buggsy61]

I couldn't work city's out, as wasn't sure if it was stadium and shirt deal in the 400 million over 10 years.

Correct it was both and I think it’s coming up for renewal soon

 

[Yid-ol]

Correct it was both and I think it’s coming up for renewal soon

It is, was done in 2011 so at some point this year/start of next.

 

[neilp]

It will probably double this year then lol

 

[Gspurs11]

I suspect Getir may also be our training kit sponsor considering its prominence on the advertising backdrop for Nuno's press conference

View attachment 94277

Broken clock is right twice a day etc. ?

 

[Delboy75]

I put it in other thread Liverpool and United training gear deal is worth £20m a season. Our main shirt deal is worth 50% of theirs with Nike. By that vague logic this should be Circa £10m maybe.

 

[worcestersauce]

Apparently someone wants to give us £200 million and Levy is haggling over the terms.

 

[SecretLemonadeDrinker]

How he didnt take offers after the UCL final was ridiculous. As much as we criticise Levy and he is a very good businessman, but the naming rights saga has been one of his shockers.

I doubt that you actually know anything about what offers Spurs did or didn't receive for stadium naming rights. Nor, I'm going to guess, do you have any expert knowledge as to how much such a unique stadium's naming rights might even be worth. So, with respect, you're in no position to pass judgement - whether it be negative or positive.

Just by way of a reminder, @SandroClegane posted the following on June 11th. It has the smell of truth to me. If so, then, Levy clearly did "take offers after the UCL final":

Happy to disclose my source to the mods for this, but have it on good authority there was a naming rights deal 99% done pre-pandemic, although I don't know the company. And the terms being discussed were groundbreaking, higher than some of the numbers reported in the press.

Unfortunately for Spurs, it was terrible optics for a company to sign a naming rights deal when millions were losing their jobs, so the deal collapsed due to COVID. So maybe that deal is revived, and the one being referenced here.