The Naming Rights Thread

[Delboy75]

I’m going to be that annoying person.
What the heck is an NFT?

Been trying to get my head round it for about 2 years. In basic terms I think it’s just like owning a digital image.

 

[mr ashley]

I’m going to be that annoying person.
What the heck is an NFT?

Probably your best way to lose money

 

[spids]

Been trying to get my head round it for about 2 years. In basic terms I think it’s just like owning a digital image.

Think of it as a digital contract that can be used to show ownership. The block chain technology behind it is sound and very practical for some use cases. Unfortunately the application of the technology is more akin to gold rush of pyramid schemes and get rich quick charlatans. How can a digital image of a monkey be worth £500k … because idiots with crypto think it is the same as dealing in fine art. It’s not actually that different from the fine art market TBH, just not established yet. Funny how crypto geeks start crying that it’s not regulated properly when they lose all their crypto / NFTs despite being fan bois in the first place as it’s decentralised and unregulated.

 

[curlacious]

I’m going to be that annoying person.
What the heck is an NFT?

This is the best description I've seen of it:

‘Buying an NFT is like sponsoring a penguin. You send them money, they send you a picture, and you own nothing.’

 

[Bluto Blutarsky]

This is the best description I've seen of it:

‘Buying an NFT is like sponsoring a penguin. You send them money, they send you a picture, and you own nothing.’

 

[Delboy75]

I wonder if people that buy NFT print them out and frame them. Kind of defeats the purpose ??‍

 

[ukdy]

NFT = digital receipt. Nothing more. Except the receipt (proof of ownership) can be traded online, and ownership traced through the blockchain (digital ledger) to see price history. It's all nonsense and rife for money laundering, when people buy their own shit for inflated prices. See what Melania Trump tried to do. As far as the digital asset is concerned.... "Right click - Save As".

 

[HNIM]

Just musing here… this has dragged on so long I am starting to think that this is DL’s vanity project. I think he wants a 1,000,000,000 deal. Pounds, USD, doesn’t matter. 50M per year, 20 years. He wants to blow everyone else out of the water.

 

[Marvinspur]

NFT = digital receipt. Nothing more. Except the receipt (proof of ownership) can be traded online, and ownership traced through the blockchain (digital ledger) to see price history. It's all nonsense and rife for money laundering, when people buy their own shit for inflated prices. See what Melania Trump tried to do. As far as the digital asset is concerned.... "Right click - Save As".

Except you often are not buying ownership, you don't have any legal right to the thing you have purchased. You just have a receipt with your name on it proving that a transaction was made.

I mean it is a recipt that in theory could prove ownership it's just that a lot of the purchases are just for the receipt. Just to be the person on the ledger. Not for the actual item itself.

 

[Delboy75]

I genuinely don’t think they are hugely fussed while they try to establish the stadium as a brand in itself. Lady GaGa at the Tottenham Hotspur stadium will have huge media coverage in places we don’t usually get. That’s the beauty of this stadium you are accessing commercial markets most other clubs can’t reach as regularly.

 

[SSC]

Yes exactly, whilst I’ve no doubt we’d happily take a huge sponsorship deal, keeping the club in the stadium name amplifies value elsewhere across other parts of the club.

Similar to how the PL moved away from having a title sponsor but now just has individual sponsors for various elements of its business.

 

[Hotspur33]

I guess the stadium has barely started to function as a multi purpose venue. Once we see it host multiple events successfully, then I think we will see movement on the naming rights.
Although I do wonder how beneficial it actually is to the company that pays for it. Having your name associated with the likes of Real Madrid, Bayern Munich, Barcelona etc, fine, those clubs will always be successful and well supported.
But anyone below those elite clubs, won't always be successful and a lot more people don't support them than do. I wonder how happy Emirates have been with their commitment to arsenal for example.

 

[worcestersauce]

I guess the stadium has barely started to function as a multi purpose venue. Once we see it host multiple events successfully, then I think we will see movement on the naming rights.
Although I do wonder how beneficial it actually is to the company that pays for it. Having your name associated with the likes of Real Madrid, Bayern Munich, Barcelona etc, fine, those clubs will always be successful and well supported.
But anyone below those elite clubs, won't always be successful and a lot more people don't support them than do. I wonder how happy Emirates have been with their commitment to arsenal for example.

I'd say the Emirates are pretty much known everywhere now but they were known hardly at all by the public when they started their sponsorship.
I know they've been sponsoring all over since but I think that was the start.

 

[Japhet]

I guess the stadium has barely started to function as a multi purpose venue. Once we see it host multiple events successfully, then I think we will see movement on the naming rights.
Although I do wonder how beneficial it actually is to the company that pays for it. Having your name associated with the likes of Real Madrid, Bayern Munich, Barcelona etc, fine, those clubs will always be successful and well supported.
But anyone below those elite clubs, won't always be successful and a lot more people don't support them than do. I wonder how happy Emirates have been with their commitment to arsenal for example.

Naming rights is just another form of investment. Savvy investors identify potential at the lower end of the market which is where we currently are compared to the mega clubs. They just need confidence that we'll be able to push on from here.

 

[Armstrong_11]

Was news about Barcelona getting a deal really worth bumping this thread for?

Personally I found it interesting and relevant given how massive the naming rights sponsorship is reported to be.

i also found it interesting.

i think it was like... 10 years ago or less that they started having sponsors on their kits? some big deal that they finally are opening up to a sponsor after years of not having one (iirc madrid had a nice deal with Bwin or something) then they gave the first one to charity, Unicef, then after that their first paid deal was with Qatar airways iirc.

moving from that to renaming their stadium?

what do their fans think? its kinda like selling out.

back on topic... frankly, i am ok if we don't get a stadium sponsor. but if we do, please change the whole name. i don't want something like Paypal Tottenham Hotspur Stadium.... or something. i prefer if we do it like the US and call it Paypal Arena or something. Spotify Nou Camp sounds like some gathering of kids wearing large beats headphones.

 

[SecretLemonadeDrinker]

Naming rights is just another form of investment. Savvy investors identify potential at the lower end of the market which is where we currently are compared to the mega clubs. They just need confidence that we'll be able to push on from here.

Even compared with the likes of Utd or Madrid, we're certainly not at the lower end of the market! It's more akin to being 4th but still 20 points behind City and Liverpool. The lower end would be Norwich, Burnley etc.

Besides, the versatility and quality of our new stadium has an added value all of its own. It will have a reach far beyond football.

 

[Japhet]

Even compared with the likes of Utd or Madrid, we're certainly not at the lower end of the market! It's more akin to being 4th but still 20 points behind City and Liverpool. The lower end would be Norwich, Burnley etc.

Besides, the versatility and quality of our new stadium has an added value all of its own. It will have a reach far beyond football.

Fair enough. We're second tier at the moment but have the infrastructure in place now to go tier 1 imminently.

 

[Gareth88]

Has there been any word on this? Any interest or links to anyone who wants the naming rights?

 

[SirHarryHotspur]

Doesn't matter if we did get naming rights unlike The Woolwich who moved out of Highbury to Holloway our stadium will be forever known by those who attend matches as White Hart Lane as it has hardly moved and while WHL station remains the same those coming by Liv St to Enfield line will always look for the train to WHL.
Levy did try to get TFL to change the name of the station to Tottenham Hotspur , at first I think TFL were amenable to the idea but wanted circa £15 million for changing maps , station & train announcements etc, think there was the a change of heart as TFL thought other businesses might also try to get station names changed which would set a precedent.
As well as a station name change I also seem the remember reading that Spurs wanted to get Haringey Council to change the name of the stretch of White Hart Lane from the station to the High Rd to some other name.
Spurs would like to see the name of White Hart Lane removed from the local area , I say leave it as Tottenham Hotspur Stadium.

 

[whitesocks]

It's the AIA stadium in all but name.
I'm surprised we haven't really noticed that.