I'm not sure we could so he made no effort to keep us there. Players got improved contracts, we signed a world class player in VDV and a future superstar in Sandro. But that said, you can't completely re-organise a pay structure off the back of one year of increased revenue. We didn't qualify the following year, and whilst you may want to argue that we would have if the 'necessary' signings had been made there is no guarantee that we wouldn't have ended up in the same place. You can't pay regular CL money to a batch of players if you don't have regular CL money. It's pretty simple and straight forward, I really don't get why you struggle to see it. No one is saying we don't want to win cups, but the only way we will progress as a club is getting into the CL regularly.
VDV and Sandro would have come to us anyway. VDV cost 8 million, no great shakes. I don't think improved contracts came off the back of CL football, I'm sure the budget was there to do that already.
Buying the necessary players wouldn't have guaranteed CL the following season but it would have given us a better chance of doing so. This is what the whole for argument for CL football is about.