- Oct 19, 2004
- 39,837
- 50,713
A mixture of a half remembered something I read somewhere, and the logic of their population being circa 80m to England's 50m, their GDP per capita being higher, and their over all GDP being far higher thus meaning the market being worth more than our's (i.e. potential to sell more stuff). And as I say them being the only truly super club in their league.
It maybe labours the point, but to point out what I'm sure you know, that football is supported through the turnstiles in Germany more than it is in England meaning, I'd have thought, at least as great an appetite for football in Germany.
But turnstiles are covered by "matchday" income. Commercial covers merchandising, sponsorship etc. for the purpose of this survey.
I would love to know how Bayern are squeezing €100m more through merchandise and sponsorship (and other) out of the world than Barca. I appreciate the German economy is much stronger than the Spanish, which is on it's knees, but Barca would seem to have the rest of the globe sown up, probably the biggest brand in football globally, and have for example two of the three most marketable players in the world right now in Neymar and Messi.
A look at their social media following is indicative of this with Barca trouncing Bayern 81m-26m FB and 13.8 to 1.8 TW.
When even Real Madrid are outperforming Barca by 40m I think Barca are seriously under performing commercially.