- Aug 13, 2005
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I will say this - Spurs, from an acquisition standpoint, are likely the most attractive property in the PL.
And, assuming that a purchaser pays a premium of the club, that is generally a good thing for the welfare of the club itself. First, and foremost, this is a financial transaction, where the investors are looking for a substantial return on their investment. They will be looking to see how they can make money, short and long-term. On the football side, there are three primary revenue drivers (and perhaps a 4th minor driver): Broadcast revenue, match day revenue, CL/Europa revenue, and merchandising revenue.
Now, I think broadcast revenue is going to see another spike here shortly - growth in the US seems inevitable, and I expect significant competition when the NBC TV contract is up - from at least ESPN and FOX, in addition to NBC wanting to keep the property. Despite the games being on early in mornings, ratings are very good, and NBC shows every game - so there is interest, and it seems to be climbing.
Match day revenue - obviously tied to the new stadium, but also to the London location. On a plus note, I think their revenue forecasts will include a ticket price increase, paid in part by luxury boxes, but also premium seats - and to justify a price increase, there will be an expectation of top-4 caliber team, and champions league football. People who buy luxury boxes and premium seats want to be associated with a winner - so I do think every effort will be made to push the club in this direction.
Going with that, I think new owners will expect CL, and the attendant bump in revenue. Also, while the London location is key for these buyers - they are not interested in taking clients to 2nd-rate cities, I think they would really like to entertain clients in cities like Paris, Munich, Madrid, etc. i.e. CL
Merchandising revenue - we have seen reports that Cain Hoy may have been speaking with Levy for months, and Levy, being astute may well have been aware of interest in an acquisition. Certainly, over the past several months, the team has taken steps to grow the brand - notably with AIA in asia, and the recent US pre-season tour. And, as these things come to light, I don't think it was a coincidence that we signed Yedlin, even though he was not ready to come over here - Yedlin has a definite chance to be the next marquee player for the US National Team. If that happens, and he is playing for Spurs, Spurs will spike in popularity in the US - where merchandise sales can be a real boon.
Up to this point everything looks good, from the club's perspective - the biggest bump in revenue will come if/when Spurs are consistent top-4 contenders, and that means spending some money wisely to upgrade the roster, to make that happen. Even under FFP, owners are allowed to provide an influx of cash up to a point - I expect we will see a small splash of cash early, and then more later, as we build revenue.
The one caveat to all of this is the real estate development. At their heart, that looks like the strength of this particular group. SO, they may be eyeing this transaction as less about the club, and more about the real estate development opportunities in the surrounding area. If that is the case - they see the club as ancillary to the profits around the real estate, they may be less willing to invest heavily in the club, willing to let it continue along the same path - top-6/7 - enough to fill a 55,000 all-seater, and draw people into the re-developed area, but not willing to make the next investment necessary to push it into the same level as Chelsea, Arsenal, ManUtd, Man City, Liverpool.
From a property standpoint I wonder if Cain Hoy are looking to invest in the stadium development for a cut of future income going forward.
Originally when interest broke last week it was thought that it was all to do with stadium funding by some people. I still think it might be. Maybe they've made an offer for some of enic's shares and this is where the story has come from?