Great post but to suggest we should follow the German model is absurd. No other club in the Top 6 does that and they're our competition, and at the end of the day, the new stadium's main purposes are to improve the area and to allow us to compete financially with the other clubs, through an increasing wage and transfer budget, so that we win titles on a regular basis. What on earth would be the point of spending a billion quid on the stadium, and then offering kids tickets for £1 and £300 season tickets? I'm not condoning the club pricing fans out of the new stadium, and having looked at the pricing more, they have probably gone over the top, but I understand their reasoning (London, Top 6 club in PL, best stadium in Europe) as to why they were never going to be cheap.
On a personal note, as the Trust said, I think the club should be getting more praise for the Young Adult pricing. I'm not sure I've seen that at other clubs, and it's a huge deal for me. I'm nearly 20, and a student, and I want to have a season ticket for years to come. I'm delighted the club has recognised that those aged 18-21 do not have the financial means of working adults, and have reduced their pricing accordingly - which I was actually surprised by. At the end of the day, those aged 18-21 are the most immediate 'next generation' (sounds dumb) of ST holders and I'm glad they haven't priced us out.
But you could be priced out in a years time when you are no longer a young adult.
I agree that they are competing with the English clubs and not German so need to price accordingly, however If you want to be the most expensive in the world you have to have the best product - stadium may be great but ultimately people will go for what they see on the pitch. How full do you think the stadium will be against the lesser teams? How will that impact the atmosphere? You only need to look down the road to see the amount of discontent. They moved in after a very successful spell so you can argue that people were prepared to pay top dollar but not anymore. We have won 3 trophies in the last 26 years, yes we are better now than we were but we are not good enough currently to charge the most the expensive season tickets in the world.